The document discusses opportunities for the US to become a leader in reducing greenhouse gas (GHG) emissions through business opportunities in low-carbon energy and virtualization. It argues that the US can capitalize on its leadership in industries like Hollywood, Silicon Valley, and universities to advance virtualization technologies that reduce material consumption and GHG emissions. The document also outlines strategies like providing carbon rewards rather than penalties, making ICT services more energy efficient, utilizing renewable energy for data centers, and training IT staff in carbon accounting.

1. How the US can be a world leader in the business opportunities of reducing GHG emissions Bill St. Arnaud CANARIE Inc – www.canarie.ca [email_address] Unless otherwise noted all material in this slide deck may be reproduced, modified or distributed without prior permission of the author

3. Our Challenge 5 j j 26 tons/person 1 ton/person 2008 2050 ? j 2100 2 tons/person Source: Stern 2008

7. Virtualization and De-materialization Source: European Commission Joint Research Centre, “The Future Impact of ICTs on Environmental Sustainability”, August 2004 Direct replacement of physical goods – 10% impact

9. Other sectors (40%) (e.g. manufacturing, coal mining, export transport) Emissions under direct consumer control (35%) Consumer influenced sectors (25%) (e.g. retail, food and drink, wholesale, agriculture, public sector) Heating Private cars Electricity Other transport Consumers control or influence 60 per cent of emissions http://www.cbi.org.uk/pdf/climatereport2007full.pdf 30

15. Many examples Hydro-electric powered data centers Data Islandia Digital Data Archive ASIO solar powered data centers Wind powered data centers 17 Ecotricity in UK builds windmills at data center locations with no capital cost to user Relocation of Nordic HPC facilities to Iceland

16. Vertical Windmills for networks MAGENN AIR ROTOR SYSTEM (M.A.R.S.) Windports Verticainc