2. Table of Contents Company History and Team Market Mission and Vision Products and services About Anxa Limited Technology platform Unit functions Proprietary technology Technical orgazination Technologies Editorial production Exclusive licenses Networks Partners Publishing Aujourdhui.com portal Ranking Traffic sources Customer base and results Media & Communities Recruitment Distribution 2010 Objectives Multi-Channel Distribution

10. This figure has increased by 53% over the previousyear and represents33% of the total Internet usersin France.

11. Same trend all over Europe !Source Nielsen, Médiamétrie April 2008.

12. Our Mission and Vision Living better together. Our vision A better mind, a better body, a better life. Our mission To become thepreferedwell-being online brand.

14. 15 M page views (May 2010)

15. 400 K users (Coaching)

16. 18 min.Length of average session (Xiti)

17. 80 K paying clients

18. 3 M newsletter subscribers16%age 18-24 20%age 50+ 94%women 6%men 38%age 35-49 26%age 25-34 Source : NovatrisstudyNovember2009

19. Products and Services

20. 4 About Anxa core competencies

21. Core Competencies TechnologyProprietarytechnologyplatform for applications PublishingA multi-format catalogue of original content Communities and MediaMedia and community management DistributionMulti-channel sales force

23. Proprietary software for content management (CMS) and animation

24. Web 2.0(blogs, forum, and groups) for data exchange among users

25. Backoffice management of customer support via email and telephone (call-center)

26. Backoffice management of coaching programs for lead animators

27. Sales tracking and performance analysis of marketing operations

28. Analytical tools (statistics per partners, inscription, conversion rate, rate of turnovers, etc.)

30. Distribution of content on web partner platforms (portals, ISPs, etc.)

32. Partner access to promo modules (banners, adverstising format, mailing, marketing, etc.)

33. Secure personal accounts for users (archives, profiles, etc.)

34. One-on-one coaching

35. Access to any payment solution (ISP bill, credit card, direct debit, cheque, coupon codes, etc.)

36. Availability of 2.0 tools and applications to enhance inter-user relations (blogs, forums, groups, IM, dating, quiz, etc.)

40. 50indexes (names, recipes, pyschologists, dieticians, etc.)

41. 1000+ original videos

43. Publishing: Exclusive licenses Olivia Adriaco,Television host and well-beingpersonality (Belle et Zen, Fitness M6, Video Gag TF1, etc). Dr. Yann RougierDoctor and creator of SLIM-Data (200, 000 books sold in 2007) Founder of FortePharma Dr. Claude ChauchardDoctor and creator of Clinique de Paris(mostfamous french doctorin China 1M books sold in 2009) Dr. Laurence BenedettiDoctor and expert in Micronutrition (100, 000 books sold) Dr. Jean-Michel Cohen, Doctor and televisionpersonality M6 / TF1 / France TV (2M books sold) Sybille Montignac,Founder’sdaughter of the biggest-sellingdiet programs worldwide. (23 million books sold)‏ MentalSLIM,The revolutionaryweightlossmethod by psychotherapist JM Gurret.EFT expert Dr. Patrick SerogDoctor and author of Savoir Manger (250, 000 books sold) Expert for Nestle and Lesieur since 1990.

44. Publishing: Multi-format versions

46. Publishing: Partners ISP PORTALS VERTICAL MEDIA MOBILE OPERATORS UNITED KINGDOM, FRANCE, SPAIN, CHINA, INDIA, CANADA, GERMANY, ITALY, TAIWAN AND AUSTRALIA

47. Core Competencies Anxa Coaching TechnologyProprietary technology platform for applications PublishingMulti-format catalogue of original content Media and CommunitiesMedia and community management Distribution Multi-channel sales force

49. 1.5 million unique monthlyvisitors(source Nielsen – April ‘10)‏

50. 400 000 active usersfollowing the coaching programs

51. 80 000 payingsubscribers

54. 350 Kvisitors via newsletters (objective: 500 K)

55. 600 KvisitorsfromSearch&Display (objective: 500 K)

56. 50 Kvisitorsfrom the social network Facebook (objective: 500 K)

58. 500 K users on Facebook

59. 80 Kpaying subscribers

61. Core Competencies Anxa Coaching TechnologyProprietary technology platform for applications Edition & PublishingMulti-format catalogue of original content Media & Commununity Media and community management Distribution Multi-channel distribution

65. Distribute products to generate buzz in the community

66. Generate upsales and “coaching + products” package deals (ex: weight loss coaching + weighing scale)

68. Merchandise from the coaches

69. Complementary fitness apparel

70. Dietary supplements

73. Develop the “Aujourdhui.com for better living” brand and imagethrough TV campaigns and sponsorships

74. Expand the content catalog, services and products to increaseaudience and sales