4. Mobile Industry is DOMINATED by
PROPRIETARY Mobile Platforms
• Device Specific Software
• Limited revenue choices
• Customer relationship
= mediated by store
• Take-it-or-leave-it policies
• Users and Developers are locked-In
6. FIREFOX OS
Built entirely using HTML5
& standard Web APIs
without the need for an
intermediate OS layer
Complete, standalone
operating system for the
open Web
7. Create Customized & Differentiated
UX (everything is a Web app)
Variations around the Variations around
Home screen the dialer
8. Create amazing HTML5 experiences and apps
DEVELOPERS
Content owners maintain direct
connection to their audience
Enhanced discoverability
CARRIERS
Easy payment & built-in
FIREFOX Carrier billing
MARKETPLACE Revenue sharing
9. FOR USERS
An affordable
smartphone: brings
the smartphone
experience at a
CONNECT TO feature phone price
point
THE WEB
Tons of apps
to choose from:
the Web is the limit!
10. Firefox OS Platform
Product Portfolio — Customer Segments
WAVE 2
Brand/advance
features
170 Seekers
Value for WAVE 1
NOKIA 500
money Seekers FAY
Samsung
S5360
LG Optimus Galaxy
S
O
L3 E400
Price
x
100
fo
Seekers v1 2013
re
Fi
NOKIA ASHA
302
MOTOROLA
SILVERQ
Alcatel OT (EX430)
900
ZTE E821
65 LG C365
From feature phone to smartphone
12. Firefox OS: How an Open Web
Phone connects HTML5 to hardware
Existing Platforms
(smartphones only)
Firefox OS
Web
Browser/
Platform
Significantly
Native API- Web-based User
Experience/Web
smaller stack:
based UI Content
Scales from
Web Engine/ high-end
Native APIs Standard Device
APIs feature phones
Kernel
to high-end
(e.g. Android,
iOS, Win7, etc.)
Kernel smartphones
Device
(phone, tablet, Device
desktop)
17. Web API Support v1
WebTelephony TCP Socket Alarm
Vibration Geolocation Browser APIs
WebSMS WiFi Info Time/Clock
Idle API Device Storage Web Activities
Screen Orientation Contacts Keyboard/IME
Settings Open WebApps Push Notifications
Power Management WebBluetooth FM Radio
Mobile Connection Battery Status Camera API
* APIs are in addition to the existing HTML5/W3C compliant APIs available today
18. Firefox OS Core Feature Roadmap
•• Telephony
Telephony •• Sensor API
Sensor API
•• SMS
SMS •• MozApp support
MozApp support
•• ••
Platform / Gecko
3G
3G Persona Impl
Persona Impl
•• WiFi
WiFi •• Carrier billing
Carrier billing
•• Contacts API
Contacts API •• Bluetooth
Bluetooth
•• Settings API
Settings API •• Network Mgr
Network Mgr
•• Geolocation
Geolocation •• USB device
USB device Gecko Platform API
Gecko Platform API
API
API storage
storage
•• Web Intents
Web Intents •• Multi-process
Multi-process
productization and refinement
productization and refinement
•• Open Web
Open Web support
support
Apps
Apps •• Asynch pan/zoom
Asynch pan/zoom
•• Security
Security •• SIM Toolkit
SIM Toolkit
Model
Model •• Multi-APN
Multi-APN
•• HW
HW support
support
Acceleration
Acceleration •• Full Screen
Full Screen
•• AppCache
AppCache •• WiFi Hotspot
WiFi Hotspot
•• Voicemail
Voicemail •• Software Updates
Software Updates
•• TCP Socket
TCP Socket •• Cell Broadcast
Cell Broadcast
•• Dialer
Dialer
•• SMS
SMS
•• Contacts
Contacts Gaia v1 Core App
Gaia v1 Core App
Apps / Gaia
•• Gallery
Gallery Refinement and
Refinement and
•• Video Player
Video Player Polish
Polish
•• Music Player
Music Player
•• Home Screen
Home Screen
Gaia v1: UX Specs
Gaia v1: UX Specs Gaia v1: UX VisDe refinement
Gaia v1: UX VisDe refinement Gaia v2: UX App Specs
Gaia v2: UX App Specs
M6 ––
M6
M3 ––
M3 M4 ––
M4 M5 ––
M5
QA
QA Stabilization & QA Lab
Stabilization & QA Lab
ES1
ES1 ES2
ES2 CS
CS Entry
Entry
Jun July Aug Sept Oct Nov Dec
19. The “Web Platform” Benefits
• Easy to get started
• Existing development tools
• Good approach for addressing very
different devices
• Cross-platform & Cross-browser
• Apps can be deployed freely
• Works fine offline, too :-)
20. The “Web-Only” Challenge
• Optimize apps (and web rendering!)
for low-end devices
• Make web developer tools work on
remote devices
• Define, use and improve Web APIs
• Web Components?
⇒ “the Web is the [mobile] platform”
21. Developers can write Apps & Services
for ONE Platform – the Web
8 Million • Web Apps based on
HTML5
More developers • Developers will no longer
than any need to learn and
other platform
develop against
platform-specific native
450,000 APIs
+
100,000+
• Write Apps & Services for
one platform – the Web
23. Welcome to a new,
open and powerful
mobile world!
More info:
• marketplace.mozilla.org
• www.mozilla.org/firefoxos
• wiki.mozilla.org/Gaia/Hacking
Fabien Cazenave
kaze@mozilla.com