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BETTER FOOD TO THE PEOPLE!




                                                      NOAH Conference - November 6, 2012


Delivery Hero
Fabian Siegel, co-CEO

 Delivery Hero Holding GmbH confidential. – This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission
Largest Global Network of Menus Online in 2 years


                                   In the last 24 months:
                 ‘Build / bought presence in 12 markets’
                        ‘Raised more than $100M’
      ‘Build largest global network of menus online with > 30,000
                         participating restaurants’
                    More than 450 Heroes worldwide




2   Delivery Hero Holding GmbH confidential. – This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission
Market Opportunity

Take-away revenue in Delivery Hero markets:




                                                              2011
    “[…] All of these
    industries have gone
                                                                                  Total: 20B €* (75B € global)
    to 100% online.                                                               Online: 1B €
    Restaurant Delivery

                                                                                                          1000% GROWTH
    is starting to
    move, and we see no
    reason why it won’t
    follow the same                                                                                       100% per year due to channel switch
    pattern […]”
                                                              2015


    Bill
    Gurley, Benchmark,
    Nov 2010                                                                      Est. Online: >10B €
Channel switch well underway –
HIGH GROWTH RATES IN THE YEARS TO COME
* 2010 Proprietary Research



3    Delivery Hero Holding GmbH confidential. – This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission
Online Food Ordering is Convenient
                  Delivery Hero enables you to order take-out food online wherever you are




                                                                                                                                                                                                                         Online payment
5 minutes




                                                                                                                                                                                                                         - or -
                                                            1. Enter ZIP / Address
                                                                                                      2. Select amongst all that deliver                                  3. Just click – no hassle
                                                                                                         to you, ranked by quality                                            talking on the phone.




                                                                                                                                                                                                                         Cash payment at door
30 – 60 minutes




                                                                       4. Delivery Hero submits                                                  4. Local restaurant cooks
                                                                          order                                                                     and delivers the food




          4        Delivery Hero Holding GmbH confidential. – This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission
Key Success Factors

                                                                                                  Hero Culture



                                                               Scalable Processes



                             Specific Plan & Methodology



Product & Tech Platform

                  +                                +

5   Delivery Hero Holding GmbH confidential. – This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission
Delivery Hero Status

       Opportunity: Global category leader
        Company has raised $100M
        Build a team of 450 heroes world wide
        The only product that is on all mobile platforms & major tablets
        Three other global player at scale - only one direct competitor with global
         ambitions
        Largest global network of menus online (> 30,000)

        35'000                                                                                                                                               Million Meals Served via DH
                                                       Restaurants Online
                                                                                                                                30'155           32
        30'000                                                                                                         27'983
                                                                                                              26'886
        25'000                                                                                       23'961
                                                                                            21'818
                                                                                   20'352                                                          0
        20'000                                                                                                                                     Nov 2010               Nov 2011               Nov 2012
                                                                          17'478
                                                                 16'374
                                                        15'253
        15'000                                 14'205
                                      13'152
                             11'461                                                                                                                        Million Customers World Wide
        10'000                                                                                                                                    4
                     6'742
         5'000

              '0                                                                                                                                  0
                    Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12                                    Nov 2010               Nov 2011                Nov 2012




6    Delivery Hero Holding GmbH confidential. – This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission
Outlook


                                                                                                                             WE LOVE
                                                                                                         the Outlook for 2013:
                                                                   Clear value proposition to consumers and restaurants
                                                                              Fast growing in a huge market
                                                                   Confidence in our tech platform & innovation to come
                                                                        Reaching profitability in our core markets
                                                                             High margins in mature markets




7    Delivery Hero Holding GmbH confidential. – This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission

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BETTER FOOD DELIVERY

  • 1. BETTER FOOD TO THE PEOPLE! NOAH Conference - November 6, 2012 Delivery Hero Fabian Siegel, co-CEO Delivery Hero Holding GmbH confidential. – This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission
  • 2. Largest Global Network of Menus Online in 2 years In the last 24 months: ‘Build / bought presence in 12 markets’ ‘Raised more than $100M’ ‘Build largest global network of menus online with > 30,000 participating restaurants’ More than 450 Heroes worldwide 2 Delivery Hero Holding GmbH confidential. – This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission
  • 3. Market Opportunity Take-away revenue in Delivery Hero markets: 2011 “[…] All of these industries have gone Total: 20B €* (75B € global) to 100% online. Online: 1B € Restaurant Delivery 1000% GROWTH is starting to move, and we see no reason why it won’t follow the same 100% per year due to channel switch pattern […]” 2015 Bill Gurley, Benchmark, Nov 2010 Est. Online: >10B € Channel switch well underway – HIGH GROWTH RATES IN THE YEARS TO COME * 2010 Proprietary Research 3 Delivery Hero Holding GmbH confidential. – This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission
  • 4. Online Food Ordering is Convenient Delivery Hero enables you to order take-out food online wherever you are Online payment 5 minutes - or - 1. Enter ZIP / Address 2. Select amongst all that deliver 3. Just click – no hassle to you, ranked by quality talking on the phone. Cash payment at door 30 – 60 minutes 4. Delivery Hero submits 4. Local restaurant cooks order and delivers the food 4 Delivery Hero Holding GmbH confidential. – This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission
  • 5. Key Success Factors Hero Culture Scalable Processes Specific Plan & Methodology Product & Tech Platform + + 5 Delivery Hero Holding GmbH confidential. – This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission
  • 6. Delivery Hero Status Opportunity: Global category leader  Company has raised $100M  Build a team of 450 heroes world wide  The only product that is on all mobile platforms & major tablets  Three other global player at scale - only one direct competitor with global ambitions  Largest global network of menus online (> 30,000) 35'000 Million Meals Served via DH Restaurants Online 30'155 32 30'000 27'983 26'886 25'000 23'961 21'818 20'352 0 20'000 Nov 2010 Nov 2011 Nov 2012 17'478 16'374 15'253 15'000 14'205 13'152 11'461 Million Customers World Wide 10'000 4 6'742 5'000 '0 0 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 2010 Nov 2011 Nov 2012 6 Delivery Hero Holding GmbH confidential. – This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission
  • 7. Outlook WE LOVE the Outlook for 2013:  Clear value proposition to consumers and restaurants  Fast growing in a huge market  Confidence in our tech platform & innovation to come  Reaching profitability in our core markets  High margins in mature markets 7 Delivery Hero Holding GmbH confidential. – This document is strictly confidential and may not be copied, used, made available or be disclosed to third parties without our prior written permission