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BACK TO THE FUTURE
5 insights from 10 years of interactive museum projects
2
1. IT IS NOT ABOUT IT
nor anything technical
PAUL STORK, MUSEUMNEXT 2013
3
NOR ABOUT A CMS
nor about choosing one
PAUL STORK, MUSEUMNEXT 2013
4
IT IS ABOUT THIS
inspiring, learning, entertaining
PAUL STORK, MUSEUMNEXT 2013
5
AND ABOUT THIS
we are all touched
PAUL STORK, MUSEUMNEXT 2013
6
2. BE YOUR MUSEUM
look how litlle information there is
PAUL STORK, MUSEUMNEXT 2013
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SO GET RID OF TEXT
or hide it somewhere
PAUL STORK, MUSEUMNEXT 2013
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UNLESS
it is about Barbara Kruger
PAUL STORK, MUSEUMNEXT 2013
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3. BE A VIRTUAL MUSEUM
but not like this one
PAUL STORK, MUSEUMNEXT 2013
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TELL STORIES
great stories
PAUL STORK, MUSEUMNEXT 2013
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INSPIRE
by sharing and caring
PAUL STORK, MUSEUMNEXT 2013
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TRULY CONNECT
so listen!
PAUL STORK, MUSEUMNEXT 2013
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PRE VISIT AND POST VISIT
are myths
PAUL STORK, MUSEUMNEXT 2013
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4. BORROW IDEAS
he sure did!
PAUL STORK, MUSEUMNEXT 2013
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WHEN IT FITS
your story, your strategy
PAUL STORK, MUSEUMNEXT 2013
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WHEN IT'S FREE
there is such thing as a free lunch!
PAUL STORK, MUSEUMNEXT 2013
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5. DO PROMOTION
lots of promotion
PAUL STORK, MUSEUMNEXT 2013
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NOT JUST ON TWITTER
PAUL STORK, MUSEUMNEXT 2013
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UNLESS …
PAUL STORK, MUSEUMNEXT 2013
REACH OUT AND TOUCH
paul@fabrique.nl
@paulvanfabrique
www.fabrique.nl
20PAUL STORK, MUSEUMNEXT 2013
21VIEW -> HEADER AND FOOTER

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MuseumNext 2013 Ignite by Paul Stork, 5 insights from 10 years of interactive museum projects