The Communication Forum is the main Italian event in this sector. In its fifth edition, it aims at having international relevance and indeed involves the most prominent national and international players and opinion leaders in the information, communication, marketing, PR sectors.

1. INTERNATIONAL EDITION
ROME JUNE 5th, 2012
COMMUNICATION FORUM PALAZZO DEI CONGRESSI
2012 WORLD
COMMUNICATION
FORUM DELLA COMUNICAZIONE
organized by:

2. THE BUSINESS SOCIAL MEDIA FOR CORPORATE AND INSTITUTIONAL DECISION MAKERS
Comunicazione Italiana is the first cross-media Business Social Network which establishes connections among eco-
nomic, business, academic and institutional decision-makers.
For more than a decade, Comunicazione Italiana has been the reference point in the Italian market for the realiza-
tion of Atlas (book collection of professional guides which include best practices and contact details of the decision
COMUNICAZIONE ITALIANA
makers in the communication, innovation and HR management sectors) as well as for the organization of the most
important B2B events in the communication, technology innovation and human resources fields.
In 2010, Comunicazione Italiana established the Business Social Network which boasts over 50.000 member-mana-
gers and aims at introducing its wide range proposal of editorial contents, events and services into the main inter-
national markets.
SOME COMPANIES AND INSITUTIONS WHICH CONTRIBUTED TO COMUNICAZIONE ITALIANA’S DEVELOPMENT
About Us

3. ITALY’S MAIN COMMUNICATION EVENT
The Communication Forum is the main Italian event in this sector. In its fifth edition, it aims at having international relevance and indeed involves the most
COMMUNICATION FORUM 2012
prominent national and international players and opinion leaders in the information, communication, marketing, PR sectors.
Objectives:
Increasing national and international business opportunities in this sector.
2012 WORLD
Attracting business representatives and leaders from the communication and culture industry in Italy. COMMUNICATION
Fostering the internationalization of communication and technology innovation companies. FORUM DELLA COMUNICAZIONE
Promoting the communication and innovation culture by sharing know-how and spreading best practices for companies (Corporate Communication,
Product Communication, Product Placement, Events, Social Networking Engagement) and for institutions (Institutional Communication, Political
Communication, Tourism, Territorial Marketing, Smart City, Education and Training).
Strengthening connections between universities, associations, media, companies and institutions both at national and international level.
Venue: Rome, Palazzo dei Congressi
Event
Date: 5th June 2012
Frequency: Annual
organized by:

4. THE SESSIONS
The Communication Forum is extremely innovative in its contents and for-
COMMUNICATION FORUM 2012
4 Parallel Workshops co-organized with our Content Partners
mat. It will feature 32 working sessions in one single day and in one sin- in the Workshop Hall (Duration: 1hr).
gle venue. Each session will be properly organized in different format and
in suitable spaces. 4 Business Knowledge Sharing Sessions in the Business Knowledge
Hall (Duration: 1hr).
In particular, the Forum will feature:
1 “Ignite” Session (1 idea in 5 minutes) with the participation
International Plenary Sessions which will be held in the of 12 National and International startup leaders (Duration: 1hr).
Auditorium (Duration: 1 hr 15 min).
150 One-to-One Business Meetings in the Business Matching Area.
3 International Talk Shows in the Main Conference Hall
(Duration: 1 hr /each). 30 desks and networking longue corners in the Networking Area.
1 Keynote Speech (Duration: 30 min).
1 Show Speech (Duration: 20 min).
Format
4 International Showcases in the Main Conference Hall
(Duration: 1 hr).
15 Innovation Speeches in the Innovation Experience Zone
(Duration: 15min).
organized by:

5. “Palazzo dei Congressi” Main Conference Hall. Partner Workshop Hall. Business Knowledge Innovation Experience
Auditorium: The Auditorium The Main Conference Hall will This Hall will host the work- Sharing Hall. Zone Area.
COMMUNICATION FORUM 2012
will host the Opening and host the Forum main sessions shops co-organized with This hall will host the This area will feature agora
Closing Plenary Sessions which will feature the partici- our Content Partners. Knowledge Sharing Sessions set-up and will be located
which will see the participa- pation of international Online pre-registration is which will focus on education close to the Networking Area.
tion of international speakers. speakers and will run parallel required. Participation to and/or networking objecti- 15 speakers will have 15
The plenary sessions will to other scheduled sessions some workshops may be ves. Participation to some minutes each to present pro-
include a keynote speech, a in the Communication Forum reserved to specific busi- workshops may be limited to ducts and services, case histo-
talk show session, the show Program. ness profiles. specific business profiles. ries, best practices, researches
The Conference Area
speech and will be modera- Seating capacity: 250 Seating capacity: 150 Seating capacity: 150 and studies, etc.
ted by a journalist, expert in Simultaneous translation services Simultaneous translation will be No translation services will be availa- Seating capacity: 80
this sector. will be available. available upon Content Partner’s ble. Free participation
request.
Seating capacity: 700
Simultaneous translation services will
be available.
Business Matching Area: This area will be set up with lounge corners as well as meeting tables for one-to-one networking meetings. Entrance to this
area will be restricted to decision makers and mangers who selected the Business Matching Option. Meetings’ agenda will be drafted in accordance with
the requirements. Each meeting’s duration will be 20 min. maximum.
Interpreting service will be available upon request.
organized by:

6. MORNING
MAIN CONFERENCE WORKSHOp BuSINESS KNOWLEdgE SHARINg INNOvATION ExpERIENCE ZONE
COMMUNICATION FORUM 2012
08:30 Registration
09:00 Istitutional Regards
09:15 Keynote Speech
09:40 International Show Speech
10:00-11:15 PLENARY SESSION
11:30 - 12:30 MAIN CONFERENCE. 11:30 - 12:30 WORKSHOp pARTNER 1. 11:30 - 12:30 BK SESSION 1. 11:30 - 11:45 Innovation Speech
11:45 - 12:00 Innovation Speech
12:00 - 12:15 Innovation Speech
12:30 - 13:30 MAIN CONFERENCE. 12:30 - 13:30 WORKSHOp pARTNER 2. 12:30 - 13:30 BK SESSION 2. 12:15 - 12:30 Innovation Speech
12:30 - 12:45 Innovation Speech
12:45 - 13:00 Innovation Speech
13:00 - 13:15 Innovation Speech
13:15 - 13:30 Innovation Speech
13:30-14:30 Lunch Break 13:30-14:30 Lunch Break 13:30-14:30 Lunch Break 13:30-14:30 Lunch Break
aFTeRNOON
14:30 - 15:30 INTERNATIONAL SHOW CASE 14:30 - 15:30 WORKSHOp pARTNER 3. 14:30 - 15:30 BK SESSION 3. 14:30 - 15:30 IgNITE
15:30 - 15:45 Innovation Speech
Agenda
15:45 - 16:00 Innovation Speech
15:45 - 16:55 MAIN CONFERENCE. 15:45 - 16:55 WORKSHOp pARTNER 4. 15:45 - 16:55 BK SESSION 4. 16:00 - 16:15 Innovation Speech
16:15 - 16:30 Innovation Speech
17:00-18:00 PLENARY SESSION
organized by:

7. The Communication Forum boasts a network of 657 speakers coming from International Show Speaker
COMMUNICATION FORUM 2012
the academic, business, institutional and media sectors. Exclusive 20-min speech at the opening of the plenary sessions. Multimedia
In 2012 international edition, the Forum will involve 120 key players, inclu- and scenographic support will be available.
ding 12 international speakers who will attend all scheduled sessions.
Keynote Speaker
20-min speech on the podium to provide a significant contribution to the com-
munication contents. Multimedia facilities will be available
657 Speakers
Speaker
Participation in talkshows. No multimedia content will be possible.
Speaker Case History
20-min intervention in a themed workshop with possibility of multimedia
presentation in order to share the best practices in this sector.
Key players
Ignite Speaker
20 slides in 5 min to launch a new idea or to present a best case.
See all Comunicazione Italiana’s Key Players: Ignite represents a successful format since enables the presentation of
http://www.comunicazioneitaliana.it/chi-siamo/partner?Itemid=64&option=com_content new ideas and projects in a fresh and emotional way.
organized by:

8. The participation to the Communication Forum is free and the event is open Profile and pictures of past editions’ participants who are members of our
to 2,500 participants (80% Italians – 20% international) including: Business Social Network are vailable on our website:
COMMUNICATION FORUM 2012
Corporate and Institutional Top Managers, Chief Marketing Officers, www.comunicazioneitaliana.it
Communication and External Relation Directors, CSR Directors, HR
Directors, Businessmen, Journalists, Innovators, Digital Leaders, University To see all Communication Forum participants, please follow the link below:
Professors. http://www.forumcomunicazione.it/partecipanti.html
Chart by Category
Chart by Professional Area
Participants
not definited
organized by:

9. The international edition of the Communication Atlas represents the main Users’ profile: professionals, professors, decision makers, journalists.
cross-media knowledge map in the communication sector. It is the Distribution and circulation: Atlas is issued on annual basis and is printed in
COMMUNICATION FORUM 2012
official event catalogue as well as a useful guide to learn more about the 10.000 copies. It’s distributed in the main bookshops and on occasion of
most prominent Italian key players in marketing, public relations and important events in the communication sector.
corporate communication sectors. Its 10th edition, the Communication The Atlas will also be distributed at international level through our partner
Atlas will include a special section on the major international players, associations and universities as well as through our media partners.
professionals and decision makers.
To be included in our Atlas: please join one of the Forum Partnership
Contents: The 10th edition will be structured in three sections: Programs or book an editorial and/or advertising space. For more
Communication Atlas
The first section will include the Forum key players, the speakers’ profiles information, please contact: marketing@comunicazioneitaliana.it
and detailed articles on the addressed subjects. (both in English and
Italian). The second section will include the case histories, professionals,
and managers of international leading companies (English only).
The third section will collect the most significant national case histories
and best practices.
Cross-media Project: The Atlas represents a unique editorial cross-media
project in the communication sector. The Atlas’s hard-copy version includes the
Forum main contents and the “Marketing Communication Map” as well as all
contact details and profiles of the most prominent corporate and institutional
communication mangers, marketing, pr and event managers. The online
Business Social Networking platform aims at enabling its users to get in touch
with the leading business and public administration’s decision makers.
organized by:

10. organized by:

11. GALA’ - SHOW | 2010 GALA’ - SHOW | 2010 GALA’ - SHOW | 2010
MUSIC THEATRE - ENI DANCE
AUDITORIUM PARCO DELLA MUSICA AUDITORIUM PARCO DELLA MUSICA AUDITORIUM PARCO DELLA MUSICA
ROMA ROME ROME
GALA’ - SHOW 2011 GALA’ - SHOW | 2011 GALA’ - SHOW | 2011
DANCE MUSIC ENTERTAINMENT
AUDITORIUM PARCO DELLA MUSICA AUDITORIUM PARCO DELLA MUSICA AUDITORIUM PARCO DELLA MUSICA
ROME ROME ROME

12. OUR PARTNERS
COMMUNICATION FORUM 2012
The Communication Forum is inspired by crowdsourcing. The Forum is based 4 good reasons to become our partner:
indeed on its partners’ contributions in all its stages from the planning to the
realization of the event. Our partners share the event objectives with the orga- Contents: Promoting the culture of communication and marketing by
nizers and take this opportunity to promote their image, to highlight their exper- spreading national and international best practices.
tise and best practices as well as to create new business opportunities and to
directly interact with over 2,500 participating managers and professionals. Visibility: High brand visibility thanks to our national and international
media plan which includes ad on monthly and weekly magazines,
Our Partners include: newspaper, online magazines, press agencies, outdoor
Companies in the following sectors: Technology, Internet, communication as well as high media exposure thanks to our media
Telecommunications, Energy and Environment, Bank and Insurance, partners’ coverage on national and international press.
Food and Beverage, Fashion and Design, Entertainment, Transports,
Tourism, Chemical and Pharmaceutical, Communication and Marketing, Business Networking: Great networking opportunities before and after
MICE and Publishing the event. Possibility to get in touch with the Italian largest business
community in the communication and marketing sector as well as
Institutions, Local and Central Public Administration with over 600 marketing and communication leaders coming from the
main international markets.
Partners
The main national and international Associations and NGOs
Business Matching: Access to the reserved area with the possibility of
The most prominent national and international Universities and scheduling and arranging one-to-one business meetings.
Business Schools
National and international Media Companies organized by:

13. MAIN PARTNER OFFICIAL PARTNER CONTENT PARTNER
- prominent logo placement on all event materials - Logo placement as Official partner on all event - Exclusive organization of a themed conference
COMMUNICATION FORUM 2012
and advertising campaign. materials and in the advertising campaign. (duration: 1 hrs)
- Marketing materials (brochure or gadget) included - Marketing materials (brochure or gadget) included - Creation of a webpage for the event and oppor-
in the welcome bag. in the welcome bag. tunity to use Comunicazione Italiana’s event
- Opportunity to deliver a speech in the Opening - Opportunity to deliver a speech during the Main management system.
plenary Session. Sessions. - Logo placement on online communication.
Our Partnership Program
- Opportunity to deliver a speech during the Main - 4 coloured dossier pages on the Communication - 9 sq. m turnkey lounge area
Conference. Atlas (one 9 sq. m module).
- 6 dossier pages on the Communication Atlas - double full-page ad on the Communication Atlas - double dossier page on the Communication Atlas.
- double full-page ad on the Communication Atlas - 18 sq. m. turnkey lounge area - One ad page on the Communication Atlas.
- 36 sq m turnkey booth (No. 2 per 9 sq. m modules).
(No. 4 per 9 sq. m. modules) Euro 12,000 + VAT
Euro 18,000 + VAT
Euro 35,000 + VAT
PARTNER INNOVATION ExPERIENCE ONE-TO-ONE BUSINESS MEETING
- Logo placement on the online communication - Logo placement on the online communication - possibility to organize up to 7 meetings (max. 20
- possibility to deliver a speech (time slot to be defi- - 15 min. speech in the “Innovation Experience” Hall min. each) in the Business Matching Area.
ned with the organizers) - double page on the Communication Atlas. - participation to the Networking Lunch
- double ad page - One complimentary Communication Atlas
- double page on the Communication Atlas Euro 3,500 + VAT
- 9 sq. m turnkey lounge area Euro 3,500 + VAT
(one 9 sq. m module).
Euro 6,500 + VAT organized by:

14. PaRTICIPaTION WORKSHOP euro
Participation to the Forum is free and open to business and institutional directors, managers - Organization of No. 1 Workshop partner
and professionals in the communication and marketing sectors as well as to journalists,
duration: 1 hr (Room capacity: 150 seats) 5.000
media professionals and experts in the event industry. However, in order to make you bene-
COMMUNICATION FORUM 2012
fit more from your experience, we have envisaged different levels of participation: - Organization of a Business Knowledge Session
duration: 1 hr (Room capacity: 100 seats) 3.800
BASIC PARTICIPATION Free of Charge
- participation to the Opening and Closing plenary Sessions eXHIBITION aRea euro
- participation to the Main Conferences - placement of a promotional desk in the Innovation Experience Zone
Participation & Services
- Access to the Innovation Experience Zone and to the Exhibition Area
(The fee includes 6 sq. m space rent only) 1.200
BUSINESS PARTICIPATION Euro 150 - 9 sq. m turnkey lounge area in the partner Zone 2.500
- participation to the Networking Lunch
- Simultaneous translation service in the main conferences COMMUNICaTION aTLaS euro
- No. 1 complimentary Communication Atlas
- Ad pages in the Communications Atlas (the official event catalogue) 800/each
VIP PARTICIPATION Euro 300 - personalization of the Atlas bookmark or ad on the inside front/back Atlas covers
- participation to the Networking Lunch (Option available for Main and Official partners only) 5.000
- participation to the Networking gala dinner - Logo placement on Atlas’s front and back covers
- Simultaneous translation service in the main conferences
- No. 1 complimentary Communication Atlas (Option available for Main and Official partners only) 8.000
aDDITIONaL SeRVICeS euro VIDeO euro
- 2 dEM to send personalized invitations to your workshop 4.000 - Interview recorded at the Forum in Comunicazione Italiana’s format 500
- Audio/video recording of the session 1.500 - Interview by personal Affairs in Comunicazione Italiana’s format 1.000
- photographic coverage (4 shots per speaker) + personalized booth service 500 - Corporate video reportage in Comunicazione Italiana’s format 1.500
- database of the participants to your workshop
(This service is intended for co-organizer partners only) 2.000
- database of Forum’s participants
(This service is intended for Main e Official partners only) 5.000
organized by: