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Voice In The Cloud:
The Hybrid Approach and the
Online Future
Fabrizio Volpe
@fabriziovlp
Topics of this presentation
Introduction to UCaaS
Leaders in Unified Communications:
• UCaaS and Enterprise Voice offers
Split domains and hybrid deployments
What we will see in 2014?
Unified Communications: Sci-Fi in 1989

Robert Zemeckis - Back to the Future Part II
Unified Communications
Integrated Real-Time and Non-Real-Time
communication services


Real-Time
 Presence Information
 Audio and Video Conferencing
 Instant Messaging
 Application and Data Sharing
 Voice and Telephony



Non-Real-Time
 E-Mail
 Voice Mail
Game Changers for Unified Communications

Mobile is growing

VOIP is replacing PSTN

The Cloud is advancing
From :
Mobile is Eating the World
http://www.slideshare.net/bge20/2013-05-bea
Same Features for Mobile and Internal Users

Hangout for Android

Jabber on iPhone

Lync Mobile

Avaya one-X
Cloud Computing
Unified Communications as a Service (UCaaS)

UCaaS
Service Models

Single-Tenant
Dedicated server farm for a customer

Multi-Tenant
More Customers in the same environment.
Resources are re-used and balanced
Business / Enterprise Voice Features
Traditional Calling features:
• Answer
• Forward
• Transfer
• Hold
• Divert
• Release
• Call parking
• Emergency 911 calling

Additional Calling features
• Call handling
• Device switching
• Call Forwarding
• Simultaneous Ring
• Team calling
• Call delegation
• Resiliency
• Call via Work
Web Real Time Communications (WebRTC)
• Web Real Time Communications (WebRTC) is an open project (http://www.webrtc.org/) to enable rich,
high quality Real-Time Communications (RTC) capabilities for compliant web browsers via simple
JavaScript APIs and HTML5
• With WebRTC there is no required applications and/or browser plugins
• WebRTC will not replace an enterprise's infrastructure
• Simplify customer engagement with WebRTC
UC: Comparing Two Gartner Magic Quadrants

Unified Communications

UCaaS North America
Why UCaaS is Growing so Slowly
•
•
•
•
•
•
•
•

The multi-tenant infrastructure is still not at the state-of art
Few Enterprises over 3000 users have confidence in UCaaS providers
Existing providers lack the infrastructure to support a large number of customers simultaneously
Managing and using UCaaS is made through interfaces that are not as good as the ones to which customers
are accustomed to.
A part of the services is deployed through partners
Selling UCaaS is different from other services in the Cloud
Issues with legacy devices
Requirements from compliance and regulations
UC Leaders: Avaya
Vision:
• Avaya offers a framework (Collaborative
Cloud) for enterprise customers and service
providers
• A different offer (AvayaLive Connect) for
small business
• Unified communications (UC), contact
center (CC) and video conferencing are
offered as on-demand services
Enterprise Voice in the Cloud:
• No specific offer to bring the voice to the
Cloud is available
UC Leaders: Cisco Systems
Vision:
• Cisco Hosted Collaboration Solution (HCS)
is a SaaS solution
• Full range of Unified Communications and
mobility is available within Cisco HCS
• UC solutions should be able to scale up and
scale down, to allow collaboration between
users with different technologies (voice
only, IM only and so on
• Use open standards to make it easier to
integrate between existing solutions (onpremises) and UCaaS
Enterprise Voice in the Cloud:
• IMS integration: Cisco HCS Partners are
able to extend business features
UC Leaders: Google Enterprise
Vision:
• Provide business users features they are
already familiar with (consumerization on
the enterprise services)
• Services have been already heavily tested
outside the corporate context, so they are
highly reliable
• Cloud oriented vision: access anywhere
from any device

Enterprise Voice in the Cloud:
• Unified Communications tools with no
Enterprise Voice offer at the moment.
Google partners are used to offer the voice
features if required
UC Leaders: Microsoft
Vision:
• Cloud on your terms, with support for onpremises only, Cloud only and hybrid
scenarios
• Services offered on-premises and in the
Cloud have to be in sync (features are not
related to the solution you prefer to use)
• Integration with Skype (common user
experience).

Enterprise Voice in the Cloud:
• The UCaaS offer (especially Lync in Office
365) does not include enterprise voice. It
should be available by mid-2014
UC Leaders: Unify (previously Siemens Enterprise Communications)
Vision:
• The UCaaS offer is still developing
• Unify is starting from the small – medium
enterprises (OpenScape Business) to
develop expertise and Cloud related
standards for UCaaS
• Partnerships with carriers, providers and
with Google

Enterprise Voice in the Cloud:
• No specific offer to bring the voice to the
Cloud is available
Introducing Split Domain
• Split Domain was introduced in Wave
15 of Office 365
• With a split domain we are able to
keep our on-premises domain and
accounts in sync with the Office 365 /
Lync Online
• We are able to use a single SIP
domain
Hybrid Deployment
Lync Online

Lync OnPremises

Lync Server

Lync Online Server

Active Directory

Online Directory

Media (Lync Online Meeting)
Media (Lync OnPrem
Meeting)

On-Premises
User

Online User
Hybrid Deployment
The Enterprise Voice in the Cloud: Let's Try to Guess
• Will require an appliance (hardware or software) on the biggest sites
• A branch office version of aforementioned solution, able to use also
3G/4G for resiliency
• Telecommunications service providers
(TSP) will have to deal with UCaaS
providers
• TSP will see their role diminished also
as vendors of solutions
• On-premises will be very costly in
comparison to UCaaS
• Legal problems may occur

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Voice In The Cloud: The Hybrid Approach and the Online Future (Interop 2013 session)

  • 1. Voice In The Cloud: The Hybrid Approach and the Online Future Fabrizio Volpe @fabriziovlp
  • 2. Topics of this presentation Introduction to UCaaS Leaders in Unified Communications: • UCaaS and Enterprise Voice offers Split domains and hybrid deployments What we will see in 2014?
  • 3. Unified Communications: Sci-Fi in 1989 Robert Zemeckis - Back to the Future Part II
  • 4. Unified Communications Integrated Real-Time and Non-Real-Time communication services  Real-Time  Presence Information  Audio and Video Conferencing  Instant Messaging  Application and Data Sharing  Voice and Telephony  Non-Real-Time  E-Mail  Voice Mail
  • 5. Game Changers for Unified Communications Mobile is growing VOIP is replacing PSTN The Cloud is advancing
  • 6. From : Mobile is Eating the World http://www.slideshare.net/bge20/2013-05-bea
  • 7. Same Features for Mobile and Internal Users Hangout for Android Jabber on iPhone Lync Mobile Avaya one-X
  • 9. Unified Communications as a Service (UCaaS) UCaaS
  • 10. Service Models Single-Tenant Dedicated server farm for a customer Multi-Tenant More Customers in the same environment. Resources are re-used and balanced
  • 11. Business / Enterprise Voice Features Traditional Calling features: • Answer • Forward • Transfer • Hold • Divert • Release • Call parking • Emergency 911 calling Additional Calling features • Call handling • Device switching • Call Forwarding • Simultaneous Ring • Team calling • Call delegation • Resiliency • Call via Work
  • 12. Web Real Time Communications (WebRTC) • Web Real Time Communications (WebRTC) is an open project (http://www.webrtc.org/) to enable rich, high quality Real-Time Communications (RTC) capabilities for compliant web browsers via simple JavaScript APIs and HTML5 • With WebRTC there is no required applications and/or browser plugins • WebRTC will not replace an enterprise's infrastructure • Simplify customer engagement with WebRTC
  • 13. UC: Comparing Two Gartner Magic Quadrants Unified Communications UCaaS North America
  • 14. Why UCaaS is Growing so Slowly • • • • • • • • The multi-tenant infrastructure is still not at the state-of art Few Enterprises over 3000 users have confidence in UCaaS providers Existing providers lack the infrastructure to support a large number of customers simultaneously Managing and using UCaaS is made through interfaces that are not as good as the ones to which customers are accustomed to. A part of the services is deployed through partners Selling UCaaS is different from other services in the Cloud Issues with legacy devices Requirements from compliance and regulations
  • 15. UC Leaders: Avaya Vision: • Avaya offers a framework (Collaborative Cloud) for enterprise customers and service providers • A different offer (AvayaLive Connect) for small business • Unified communications (UC), contact center (CC) and video conferencing are offered as on-demand services Enterprise Voice in the Cloud: • No specific offer to bring the voice to the Cloud is available
  • 16. UC Leaders: Cisco Systems Vision: • Cisco Hosted Collaboration Solution (HCS) is a SaaS solution • Full range of Unified Communications and mobility is available within Cisco HCS • UC solutions should be able to scale up and scale down, to allow collaboration between users with different technologies (voice only, IM only and so on • Use open standards to make it easier to integrate between existing solutions (onpremises) and UCaaS Enterprise Voice in the Cloud: • IMS integration: Cisco HCS Partners are able to extend business features
  • 17. UC Leaders: Google Enterprise Vision: • Provide business users features they are already familiar with (consumerization on the enterprise services) • Services have been already heavily tested outside the corporate context, so they are highly reliable • Cloud oriented vision: access anywhere from any device Enterprise Voice in the Cloud: • Unified Communications tools with no Enterprise Voice offer at the moment. Google partners are used to offer the voice features if required
  • 18. UC Leaders: Microsoft Vision: • Cloud on your terms, with support for onpremises only, Cloud only and hybrid scenarios • Services offered on-premises and in the Cloud have to be in sync (features are not related to the solution you prefer to use) • Integration with Skype (common user experience). Enterprise Voice in the Cloud: • The UCaaS offer (especially Lync in Office 365) does not include enterprise voice. It should be available by mid-2014
  • 19. UC Leaders: Unify (previously Siemens Enterprise Communications) Vision: • The UCaaS offer is still developing • Unify is starting from the small – medium enterprises (OpenScape Business) to develop expertise and Cloud related standards for UCaaS • Partnerships with carriers, providers and with Google Enterprise Voice in the Cloud: • No specific offer to bring the voice to the Cloud is available
  • 20. Introducing Split Domain • Split Domain was introduced in Wave 15 of Office 365 • With a split domain we are able to keep our on-premises domain and accounts in sync with the Office 365 / Lync Online • We are able to use a single SIP domain
  • 21. Hybrid Deployment Lync Online Lync OnPremises Lync Server Lync Online Server Active Directory Online Directory Media (Lync Online Meeting) Media (Lync OnPrem Meeting) On-Premises User Online User
  • 23. The Enterprise Voice in the Cloud: Let's Try to Guess • Will require an appliance (hardware or software) on the biggest sites • A branch office version of aforementioned solution, able to use also 3G/4G for resiliency • Telecommunications service providers (TSP) will have to deal with UCaaS providers • TSP will see their role diminished also as vendors of solutions • On-premises will be very costly in comparison to UCaaS • Legal problems may occur