Lectures 5 and 6 - Employability, Creativity, and Personal Development - 16 October 2020

University of East Anglia
Norwich Business School
Employability, Creativity and
Personal Development
NBS-5915A
Self-Making Studio
Lectures 5-6
16 October, 2020
Dr. Fahri Karakas
F.Karakas@uea.ac.uk

2
 CV and Cover Letter Checklists – please apply them at
home.
 How to Prepare Your Poster
 Hackathon: The Artificial Intelligence Revolution
 Celebrating/Embracing ‘Weird’ Workshop
 Exercises: 3Ps in Job Applications
 Celebrating/Embracing ‘Failures’ Workshop

POSTER WORKSHOP
Choose: Creative CV or Vision Board

4
 You can either come up with your
‘Creative CV’ (you can check Google
Images with examples)
 Or, you can create your vision
board/mood board and attach it.
 You do not need to explain your poster.
4

5
How to
prepare your
creative CV
https://medium.com/journal-
of-curiosity-imagination-
and-inspiration/a-complete-
guide-to-creating-a-
creative-cv-
3e0dbb678f3d?source=frie
nds_link&sk=2e7901ac366
83a7bb022720704c6b61c

8
http://print24.com/blog/2011/05/32-amazingly-creative-job-
applications/
http://www.forbes.com/sites/jmaureenhenderson/2012/06/01/how-
a-creative-job-application-can-land-you-or-lose-you-your-dream-
job/
http://thenextweb.com/socialmedia/2011/06/30/6-wickedly-creative-
job-applications-for-the-digital-age/
http://jobmob.co.il/blog/most-creative-designer-resumes/
http://www.hongkiat.com/blog/dream-job-with-innovative-resume-
ideas/

15
 Treat this as a game (play)
 It is a creative date with yourself
 Reflect on your ideal life and career
 Map out who you would like to be
 How is your ideal life and career?
 Choose pictures that inspire you
 Do not overthink it – focus on your instincts
 Focus on the overall meaning of a picture
 Great chance to practice your creativity
15

16
https://medium.com/jour
nal-of-curiosity-
imagination-and-
inspiration/create-your-
own-vision-board-
84b6d5e965f8?source=fr
iends_link&sk=2b2a6543
3a4e7ec9054695c631b9
f103

22
22
ARTIFICIAL INTELLIGENCE IS ALREADY HERE
ALPHAGO Documentary Trailer (on Netflix)

Alexa, Should We Trust You?
https://www.theatlantic.com/magazine/archive/2018/11/alexa-how-will-you-change-
us/570844/

WATSON BEATS HUMANS IN
JEOPARDY

29
https://www.technologyreview.com/s/612251/waymos-cars-drive-10-million-miles-a-day-in-a-perilous-virtual-world

30
https://medium.com/predict/what-you-need-to-
know-about-gpt-3-and-why-it-matters-
4878215b78e8?source=friends_link&sk=a073e55604
10a75009c80ef15b2f4da5

31
https://medium.com/predict/elon-musks-neuralink-
demo-today-is-yet-another-historical-event-
5f4a07bbb5bd?source=friends_link&sk=8b2b1a1bc
019a7e9d45484919f991edd

33
 Where are the best paying professional jobs?
 In which field?

36
Assignment: Please watch this at home to understand AI, its past and its future.

49
 Which robotic design firm builds the robots with the
most mobility, agility, dexterity and speed?
 BOSTON DYNAMICS

50
To get around the damn censorship of Microsoft PowerPoint, you can search on YouTube:
“UpTown Spot” by Boston Dynamics

INTELLIGENCE EXPLOSION AND SINGULARITY

https://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html

Which issues and conversations keep AI experts
up at night?
1. Unemployment. What happens after the end of jobs?
2. Inequality. How do we distribute the wealth created by
machines?
3. Humanity. How do machines affect our behaviour and
interaction?
4. Artificial stupidity. How can we guard against mistakes?
5. Racist robots. How do we eliminate AI bias?
6. Security. How do we keep AI safe from adversaries?
7. Evil genies. How do we protect against unintended
consequences?
8. Singularity. How do we stay in control of a complex intelligent
system?
9. Robot rights. How do we define the humane treatment of AI?

55
Assignment: Please watch this at home to understand AI, its past and its future.

56
 Be prepared to work alongside robots and machines in
your career
 Those who develop advanced skills and knowledge will
have their own robots at work
 Those who do not have these skills might need to
apply for ‘job mortgages’ to upgrade themselves
◦ Danger: Unemployment and “a useless jobless class”
◦ The need for “universal basic income”

Embracing ‘WEIRD’
Workshop
Celebrating What
Makes You Weird

64
 Write down your obsessions
◦ Hobbies
◦ Curiosities
◦ Passion
 What can you do about these to bring
something new and fresh to the world?
◦ Please think about this question at home.

69
CELEBRATING YOUR
OWN ‘WEIRDNESS’
Make a list of 6 things that
make you “weird”.
1.
2.
3.
4.
5.
6.
Do you nourish or restrict
these in your daily life?

71
DISCUSS in CLUSTERS OF THREE
Share your weird lists quickly.
Who is the most weird among you?
Celebrate that person!
Try to find a film or fiction character that
would resemble your friend.
Write pop corns for one another.

72
Leveraging
your unique
strengths

Persistence, Patience
Perseverance
Learning
Adventure

76
Job applications are tough—there
is a lot of uncertainty and stress
involved in the process.
Imagine the worst scenario
(because this paranoia will
empower you).
Imagine that you are in Bob’s
shoes. You could not find a job for
8 months after graduation.
What would you do? How would
you cope? What can you do to
avoid such a situation?
Write down your recovery plan.

Failure Workshop
Celebrating
Failures and
Turning them into
Learning

84
Jack Ma – founder of Alibaba - is a legend in business.

 My current academic CV is about 10 pages.
 It only lists my accomplishments.
 Nobody sees my failures.

A small sample of my failures include:
• I was rejected by all PhD programmes after my undergraduate.
• I applied for more than 100 academic jobs when I finished PhD and it was the
time of economic crises – got rejected by all.
• I have got at least 120 rejections from academic journals
(I have around 30 publications i.e. successes)
• I do have many spectacular fails. I have even put a kettle on the oven and it
melted down

88
Some
inspiration
from
people
who got
lost and
then
found
their way

100
 Remember and write down in bullet points
 What did you learn from them?

101
Try to choose failures from the following
domains (if you have any):
1. Entrepreneurship, Business, or Career (try not to limit yourself
to academic or school failures)
2.Creativity and Arts (music, visual arts, film, theatre, crafts,
dance, writing, design...)
Something happened or it did not work.
Did you have to change your approach (adapt) or did you drop it
entirely?
Assignment: Please do this exercise at home. About each field/domain, recount your failures or
experimentation. Then think: How will you go forward? How can you go back and improve?
Identify a few small actions in each domain that you can implement in your daily life.

102
Select and share one of your failures with the
group. Share what you have learned as a
result.
After each of your colleagues finishes sharing failure experience
and learning, congratulate that colleague for that failure and
learning.
Write an encouraging and wise message for him or her that will
inspire courage, recovery, learning, and progress.

Personal Branding
Please go over these slides at home

104
104
Michael Goldhaber, Wired

105
105
Scott Bedbury, Nike/Starbucks

106
STEPS TOWARDS PERSONAL BRANDING
1. ACKNOWLEDGE YOUR UNIQUENESS
2. STAND OUT – DO DIFFERENT
3. BE YOUR OWN BOSS – THINK LIKE AN
ENTREPRENEUR
4. FORGET ABOUT A LADDER
5. FOCUS ON YOUR DISTINCT STRENGHTS
6. BUILD YOUR BRAND

107
10
7
Distinction
Excellence
Trustworthiness
Consistency

109
You can
design your
creative CV
for the
poster for
your job
application

110
Creative CV
examples

111
Creative CV
examples

112
Creative CV or
Poster
examples

114
 Who are you?
 What inspires you?
 What would the design of your ideal life look like?
 What type of experiences, people, things, and places
would you like to have in your life?
 What do you stand for? What are you about?
 What makes you special?
 How do you want to contribute to the world?
11
4

117
 Sense of fun
 Adventurous, bold
 People-oriented
 Not taking yourself too seriously
 Challenging boundaries
 Virgin brand = Richard Branson
 Type of product / service less important:
 Over 400 companies: trains, planes, music, media,
water, health, space travel, bank etc etc etc
117

118
How would people describe you?
11
8
• Enthusiastic
• Energetic
• Responsible
• Fast-paced
• Open
• Relaxed
• Tactful
• Thorough
• …..
Choose 5 characteristics
that best describe you
• Friendly
• Nonchalant
• Driven
• Methodical
• Loving
• Intuitive
• Respectful
• Calm
• …..
• Never a dull moment
• Adventurous
• Warm
• Big-mouth
• Happy-go-lucky
• Good listener
• Quirky
• Never gives up
• …..

119
 Honesty
 Respect
 Freedom
 Love
 Autonomy
 Friendship
 Connectedness
 Fairness
 Professionalism
 Service
 Openness
 Courage
 Balance
 Focus
 Creativity
• Commitment
• Empathy
• Joy
• Power
• Passion
• Results
• Accomplishment
• Pride
• Personal growth
• Wisdom
• Wealth
• Stability
• Excitement
• Challenge
• Knowledge
• Change, variety
• Acknowledgement
• Close relationships
• Faith
• Intellectual rigour
• Competitiveness
• Self-respect
• Security
• Adventure
• Status
• Truth
• Involvement
• Meaning
• Independence
• Helping others
Choose 5 values

120
Playground for
your
Business Ideas
12
0
The
world’s
needs
Your
passion,
interests
+ skills

Personal Brand Strategic Plan
Please do this exercise at home

The Secret Power of Brands
MOOC at UEA

127
 Peter Jones, of Dragons' Den, meets Britain's top
entrepreneurs, finding out how they made their millions
and investigating whether there is a blueprint for success.
 https://www.youtube.com/watch?v=foWMmY3xSuk&index
=13&list=PLPchIv5B039ZzRaZTJ_5Hqm6uyH46IsbS
◦ Richard Reed – Innocent smoothies
◦ Michelle Mone - Ultimo lingerie
 https://www.youtube.com/watch?v=mhxLuG7qtwA&index
=12&list=PLPchIv5B039ZzRaZTJ_5Hqm6uyH46IsbS
◦ Chris Dawson – The Range
◦ Constantines – Lush Cosmetics

132
 Your career is a wicked problem. You need to imagine
fresh possibilities and act as a designer and
entrepreneur of your life.
 Robots and AI are not going anywhere – be open,
learn, adapt, and develop advanced skills to work with
them.
 Be yourself, be weird and be proud of it. Celebrate
what makes you weird. Do not conform to
expectations of others. Invest into your unique
strengths, passions, and obsessions.

133
 Imagine and design new projects for the company that
you are applying for. How can you contribute to the
table?
 Develop your unique personal brand and experiment
with visual methods to develop your poster.
 Failures are valuable – celebrate your failures. Fail
sooner rather than later. Fail early and fail often.
Learn from your failures, develop resilience, and go
forward.

135
 Read & Finish Journeys 2&3 from Self-Making Studio
 Review lecture and seminar materials
◦ It is your responsibility to learn module skills/knowledge and
make them useful for yourself and your career
 Review Lectures 1-6 and Seminars 1-4
 Complete the exercises on the slides
 Complete Seminar 1-4 activities
 Keep a diary to document your learning, progress, and reflections during
each week
 Document/gather evidence on your personal development, learning, and
skill development for your portfolio
 Do the creative challenges/imagination experiments

Lectures 5 and 6 - Employability, Creativity, and Personal Development - 16 October 2020

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