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University of East Anglia
Norwich Business School
Management Skills and
Personal Development
NBS-7031X
SEMINAR 8
3 May and 6 May 2021
Dr. Fahri Karakas
F.Karakas@uea.ac.uk
Review of Seminar Activities
Please choose and include 7 of these
Slide 1.3
Slide 1.4
Week Self-Directed
Learning Activity
(i.e. what you did)
Learning/Inspiration/Lesson drawn
1 Listened to
Desert Island
Discs episode
of Dame Zaha
Hadid
I reflected on the critical importance of courage to shake up
traditional practices and concepts of architecture through fluid and
futuristic thinking. Zaha Hadid was one of the most celebrated
architects in the world in a field dominated by men. Her triumph
was to turn the beautiful graphic visions of her sculptural approach
into reality. This is due to her rare courage, conviction, tenacity and
a free creative spirit – all qualities that I find extremely valuable in
my future career. I am inspired to learn more about the unique life
and career of this remarkable woman.
2 Listened to
Desert Island
Discs episode
of Cath Kidston
Known for her floral designs combining the vintage and the
modern, Cath Kidston achieved amazing business success with her
business and brand worth £50 million and 100 shops worldwide.
Japanese are crazy about the brand calling it ‘kawaii’ (cute), a
celebration of cheerfulness. I find it a remarkable success story
based on finding this universal appeal of ‘cheering people up’
through practical design. Listening to her story, including the
obstacles and her vulnerable feelings during growing up her
business, was refreshing and gave me hope. Like her, perhaps I can
nourish my entrepreneurial side one day – all it requires is the
courage and readiness to experiment/fail along with a niche
business idea/solution that makes cheers up people.
Slide 1.5
Slide 1.6
Six Options – choose one of them
1. Personal Logo Table
2. Ten Responses Table: Your Best Year Yet
3. Table of Role Models
4. Table of Potential Firms and Job Positions
5. SWOT Analysis of Yourself and Your Career
6. Create your own Netflix Show
Slide 1.7
 Design a hat
 Or design a shoe
Slide 1.8
Seminar Activity 6:
Creative Toolkit: Café Exercise
 Respond to questions
◦ Target Profile
◦ Propose concept – borrow from
diverse fields/contexts
◦ Poster and Slogan
◦ Logo and Menu
◦ Layout and Atmosphere
◦ Final Statement: Your Philosophy
Slide 1.9
Seminar Activity 7: Benchmarking Table
 Choose among country, organizational & individual brands
Slide 1.10
Slide 1.11
Choose 1 out of 5:
1. Apply Six Hats Thinking To Your Asset Creation
2. Take Belbin Roles Test and Analyse Your Results
3. Create Challenges for Your Upcoming Birthday
4. 16personalities.com – Discover Your Personality
5. VIA Strengths Survey– Discover Your Strengths
Slide 1.12
Slide 1.13
Birthday Challenges Project
How old will you be next year? Let’s say you will be 25.
You will identify and write down 25 creative challenges for
yourself.
(Remember Richard Branson’s 65 Creative Challenges)
Your list may include adventure, creativity, entrepreneurial
actions, arts, travel, helping others, writing, personal
branding etc.
Slide 1.15
Slide 1.16
Slide 1.17
Choose 1 out of 5:
1. Apply Six Hats Thinking To Your Asset Creation
2. Take Belbin Roles Test and Analyse Your Results
3. Create Challenges for Your Upcoming Birthday
4. 16personalities.com – Discover Your Personality
5. VIA Strengths Survey– Discover Your Strengths
Job Application Portfolio
Please complete your job application
portfolio
Slide 1.19
 Choose your job advertisement and copy-paste it at
the top of your portfolio
 Update and customize your CV
 Update and customize your Cover Letter
◦ Both your CV and Cover Letter should demonstrate a very
good match for the job requirements.
 Remember to complete and attach the following:
1) Job Advertisement
2) CV
3) Cover Letter
4) Poster – Creative CV or Vision Board
Slide 1.20
https://medium.com/journal-of-curiosity-imagination-and-inspiration/make-your-cv-
outstanding-7d480db2a09b?sk=acb878a7bdedbbce4098bed94a07727d
Slide 1.21
https://medium.com/journal-of-curiosity-imagination-and-inspiration/a-complete-guide-to-
creating-a-creative-cv-3e0dbb678f3d?sk=2e7901ac36683a7bb022720704c6b61c
Slide 1.22
https://medium.com/journal-of-curiosity-imagination-and-inspiration/create-your-
own-vision-board-84b6d5e965f8?sk=2b2a65433a4e7ec9054695c631b9f103
Slide 1.23
https://medium.com/journal-of-curiosity-imagination-and-inspiration/how-to-write-an-
effective-cover-letter-a4ac36d0c682?sk=e5912ce764ef091c5b4744c0277bd9ef
Slide 1.24
https://medium.com/the-innovation/inspiring-articles-and-resources-for-students-who-are-
entering-the-job-market-b13a38f73acc?sk=92965528c1f33172148627a14b631770
Slide 1.25
https://medium.datadriveninvestor.com/you-face-a-very-tough-job-market-now-but-
you-can-still-thrive-2277bbc99660?sk=13fdd31c3d14a3f485d025abd53f36dd
Please check out the resources in your
Blackboard – Seminar 8:
1) CV Guide and Checklist
2) Cover Letter Guide and Checklist
3) Interview Questions
- Please apply the checklists to your CV and Cover Letter. This
will make sure you are on the right track.
- Please prepare your responses to Interview Questions. With a
friend of yours, do a mock interview where you act as a job
candidate and respond to each question. After you finish, you
exchange the roles and you become the interviewer.
 1) Job Advertisement
 2) Updated CV
 4) Cover letter (statement of interest, explaining your skills,
knowledge and fit for the job)
 4) Poster: On one A4 page, design a poster that will reflect your
personal brand.
Your Portfolio
Please make progress on your
portfolio elements
Slide 1.29
 This assignment gives you the opportunity to design and create your future
after your UEA MSc programme. You will also reflect on your learning on
the Management Skills and Personal Development module. You will have
the opportunity to draw upon your learning journey and your experience in
activities that you completed individually as well as in your group work.
 You will have a chance to prepare a top-notch portfolio that will help
advance your career after graduation. In doing this, you will have chance to
use and highlight all the skills, perspectives, and knowledge you have
developed in this module. Think of it as a real opportunity for your
learning and experience. Do this project for yourself and for your career
after graduation.
Slide 1.30
 Part 1: Job Application Portfolio (20%) (4-6 pages)
 Think of your “dream job” after graduation (your career objectives, your
ideal position, your ideal company).
◦ Suppose your instructor/grader is the HR director of your company. Prepare and submit a
job application package for this job. Differentiate yourself from hundreds of other job
applicants.
 Include the job advertisement and your updated CV, a cover letter, and
poster.
 I. You should find a real job advertisement and attach this job ad. This should be an entry-
level job for new graduates. The job advertisement should clearly specify expected knowledge,
skills, and experiences that are sought for. You will customise your job application (i.e. CV and
Cover Letter) for this job advertisement.
 II. CV: Your professional updated CV – there should be no errors – proofread.
 III. Covering letter: On the covering letter, reflect on why you want this job and why you are
best candidate for this position; along with how you have prepared for this position based on
your learning from this module.
 IV. Poster: On one A4 page, design a poster that will reflect your personal brand. This can
be your creative CV or a mood board (a collage of pictures that inspire you and define your
ideal lifestyle and/or career). You do not need to explain your poster; as it should be self-
explanatory.
Slide 1.31
 Part 2: Asset Creation Project (Seven I or Entrepreneurial Proposal)
(25%) (7-8 pages)
 At the heart of your asset creation project is independent thinking and
creativity. We want you to take ownership of your ideas and express them
passionately and eloquently. Structure is less important. How you visualize
and represent your ideas in an engaging and interesting way is more
important. Think of it as an exercise in imagination. We encourage you to
play, create stories, dream of possibilities, and incorporate your own
strengths and passions.
 There is not one best way to create your asset creation project. It is your
playground and you are encouraged to play/experiment with crazy, risky,
creative, imaginative ideas. You can also choose to experiment with your
hobbies that could become parallel careers for you in the future. You will
need to find your own voice and incorporate that voice into your project.
Please choose just one of the options (Seven I or Entrepreneurial Proposal).
Slide 1.32
Inspiration. Imagination. Insight. Integration. Inquiry. Innovation. Implementation
◦ This option is about creating creative assets for your future. What are you really curious and passionate about? Think of it as a
“Kickstarter” type of project. Try to demonstrate creativity, originality, reflection, and depth. Use your best creative skills and
talents.
◦ Some of the sample artwork or projects or alternative ideas from past students are below:
 Establish your own YouTube channel, podcast, or blog
 Compose songs and create ideas for your first album
 Create your own fashion line, brand, and catalogue (with sample clothing designs)
 Create your own book proposal and write sample pages and introduction for your book
Your project should have the following sections (each of these should be very focused/brief):
1.Executive summary: Summarize your artwork as an elevator pitch. How does this work represent and document your
learning and skill development in this module?
2. The artwork: Make sure that you capture your artwork through photographs or Internet links; and clearly attach these to
your appendix. It should be very easy for the graders to access your work online – make their job easier, not harder.
3. Description and the process of creation: Why and how did you come up with this work? How did you design and build this
work? Why is this work original and unique? How does it connect to the learning objectives and skills of this module?
4. Explanation and evidence of learning and skill development: Make sure you describe your artwork clearly and make sure you
connect it rigorously with the learning outcomes and skills you have mastered in this module. Explain how this work
constitutes evidence of your learning and skill development.
5. Significance and utility of this work: Where is your contribution? How does this work connect to your personal branding?
How does it connect to your career goals and passions? How can you use this work for your future career?
6. Reaching your fans: Who could be your fans? How do you define your target group? How do you reach your “1000 true fans”?
How can you build your audience for the long term?
Slide 1.33
◦ Think of this option as a Shark Tank type of project where you want to present a written entrepreneurial pitch. In this project,
you will imagine yourself as an entrepreneur establishing a business after graduation. You will prepare a focused and creative
entrepreneurial business proposal for your enterprise. Think of this option as an ‘elevator pitch’ where you present your
business idea to potential funders.
◦ As you come up with your business plan, try to identify real problems in society, create innovative
solutions and commercialise those solutions to a target market.
◦ You can create a café, a restaurant, a consulting/training company, a technology company, a social media company and what
not. The sky is the limit. Try to demonstrate creativity, insight, reflection, and depth. Innovation, integration, and synthesis
are critical. Use your best creative skills and talents. What are you really curious and passionate about?
◦ Your business proposal should have the following sections (each of these should be very focused/brief):
1. Executive summary: Summarize your business idea as an elevator pitch. Where is your unique value proposition?
2. Business description: What is your core or your "secret sauce" which is not easily duplicated? How do you define
your sustainable competitive advantage?
3. Your product /service: How do you design and build your product or service? How do you develop the idea, technology and
passion necessary to get started?
4. Market analysis: What about the competition in the market? How do you differentiate your business in this market?
5. Marketing plan: Who are your customers? (A profile of your targeted customer) How do your customers access/reach your
product or service? What is the process for acquiring a targeted customer?
6. Financial/operational plan: What metrics need to be put into place to determine if your product/service is successful (or
not) early in the process? How do you make money? How do you scale to widen and diversify the revenue stream?

Slide 1.34
PART 3) Imagination Experiments/Creative Challenges (10%) (3-4 pages):
◦ Read Section 12 of the Module Handbook and read the weekly challenges set up for you.
There is no one right answer – these challenges are mainly about play, creativity, risk-taking,
experimentation, personal voice, and reflection. Companies want to hire candidates who
demonstrate courage, passion, and creativity. These challenges will help you develop a
colourful, creative, and well-rounded profile. You will do these challenges every week. Then,
choose your top two favourite ones and attach them to your coursework.
PART 4) Learning Adventures (10%) (3-4 pages):
Please respond to the following two questions. Please write one short paragraph for each of the
top 10 things (your responses).
1. What are the top 10 things you learned from the lectures in this class?
These could be new insights, perspectives, or lessons. What inspired, excited, surprised, or helped you?
After each lecture, try to reflect on what you have learned from the lecture and write a paragraph. In
your paragraph, you might also briefly explain how you will apply your learning in your life. Please
choose 10 paragraphs and include in this section (Learning Adventures) in your portfolio.
2. What are the top 10 things you changed or improved in your life because of this module?
These could be new habits you adopted, or changes you have made in your life. You can also
talk about new books you have read, new films/videos you have watched, or new topics you
have learned. Keep diary and regularly capture your learning, development, and reflections.
Slide 1.35
PART 5) Seminar Appendix Tables:
Incorporation of Seminar Activities and
Relevant Module Skills and Learning
(35%) (10-13 pages)
In this section, please integrate and apply what you
have learned during the seminars in this module. We
want to see how you progressed in terms of skill
development, integration and application of
knowledge, demonstration of learning, and self-
reflection. Please attach 7 of these seminar activities.
 Top 10 Skills Evidence Table
 Evidence Table for Self-Directed Learning Activities
 Flower Exercise Result Sheet
 Choose your own option -1
 Design Thinking Application
 Creative Toolkit: Café Exercise
 Benchmarking Table
 Business Model Canvas
 Six Hats Thinking Application
 Belbin Role Result and Analysis
 Personality Test Result and Analysis
 Your Birthday Challenges
 Evidence Table for Self-Directed Learning Activities
 Choose your own option -2
 Time Management Grid
 Personal and Professional Development Plan
 Application of Gibbs Cycle of Reflection
 Personal Branding Canvas or Business Branding Canvas
Slide 1.36
 Review lecture and seminar materials
 Work on your individual portfolio
 Choose your 2 creative adventures and write them up
 Make progress on your asset creation project.
 Finish your lecture evidence (as per instructions).
◦ You will prepare your evidence based on lectures
 Finish 7 seminar activities and attach them.
 You will prepare your evidence based on seminars
 Feel free to email me if you have any questions or
concerns: F.Karakas@uea.ac.uk
Slide 1.37
You will choose Seven I or Entrepreneurial Proposal.
Keep working on your asset creation project.
Remember: You need to implement it and share it with
the world.
You will include your asset creation project (3000 words)
in your individual portfolio.
Slide 1.38
 Are the following elements present in the
portfolio?:
◦ Your job ad
◦ Your CV
◦ Your Cover Letter
◦ Your poster (Creative CV or Mood Board)
◦ Asset Creation Project (Seven I or Entrepreneurial Proposal)
◦ Two weekly creative challenges (imagination experiments)
◦ Top 10 things you learned from the lectures in this class
◦ Top 10 things you changed or improved in your life because of this module
◦ Seven Seminar Activities (whichever you choose)
Now it is your time for ASSET CREATION.
Finish up your individual project as much as you can. Create
creative assets for your future.
SEVEN I PROJECT (Kickstarter type project)
ENTREPRENEURIAL BUSINESS PROPOSAL (Shark Tank type
project)
• Think about the assets you want to
create for your future
• Do not think like a student. Do not
treat this as assignment.
• Do this for your own future.
• Do something real – create something
exciting and fresh.
Asset Creation:
How will you go forward?
“Draw the art you want to
see, start the business you
want to buy from, play the
music you want to hear,
write the books you want to
read, build the products you
want to use.”
- Austin Kleon
Long Term Thinking and
Productive Habits
https://benjaminhardy.com/want-
to-become-a-multi-millionaire-do-
these-15-things-immediately/
Read and reflect on how you will apply
each principle in your life.
These principles will help you
tremendously in your journey of asset
creation.
Mind-set: How to make 1 million a year
• You have to help a lot of people to make a lot of money.
• To make $1 million in a year, you have to help so many people that your work
generates just about $2,700 every day.
• ($1,000,000 / 365 days = $2,739.73)
• That might seem impossible, but think again.
• What if every person you helped gave you $1? You’d need to help ~2,700 people.
• If everyone you helped gave you $2…now you only need to help ~1,400 people.
• Imagine if they gave you $5….or $10! The number of people you’d need to help
would go down.
• So here’s the deal: you want to be a millionaire? You’ll need $2,740 today,
tomorrow and 363 days after that.
• How can you help many people? How can you reach people who need your help?
• Anything you want in the world can be yours, if only you’d break it down into
tiny little chunks. Daniel DePiazza
Today’s 1 Dollar: 4000$ after 30 Years
Slide 1.45
Thank you

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Seminar 8 job applications - 3 may and 6 may 2021

  • 1. University of East Anglia Norwich Business School Management Skills and Personal Development NBS-7031X SEMINAR 8 3 May and 6 May 2021 Dr. Fahri Karakas F.Karakas@uea.ac.uk
  • 2. Review of Seminar Activities Please choose and include 7 of these
  • 4. Slide 1.4 Week Self-Directed Learning Activity (i.e. what you did) Learning/Inspiration/Lesson drawn 1 Listened to Desert Island Discs episode of Dame Zaha Hadid I reflected on the critical importance of courage to shake up traditional practices and concepts of architecture through fluid and futuristic thinking. Zaha Hadid was one of the most celebrated architects in the world in a field dominated by men. Her triumph was to turn the beautiful graphic visions of her sculptural approach into reality. This is due to her rare courage, conviction, tenacity and a free creative spirit – all qualities that I find extremely valuable in my future career. I am inspired to learn more about the unique life and career of this remarkable woman. 2 Listened to Desert Island Discs episode of Cath Kidston Known for her floral designs combining the vintage and the modern, Cath Kidston achieved amazing business success with her business and brand worth £50 million and 100 shops worldwide. Japanese are crazy about the brand calling it ‘kawaii’ (cute), a celebration of cheerfulness. I find it a remarkable success story based on finding this universal appeal of ‘cheering people up’ through practical design. Listening to her story, including the obstacles and her vulnerable feelings during growing up her business, was refreshing and gave me hope. Like her, perhaps I can nourish my entrepreneurial side one day – all it requires is the courage and readiness to experiment/fail along with a niche business idea/solution that makes cheers up people.
  • 6. Slide 1.6 Six Options – choose one of them 1. Personal Logo Table 2. Ten Responses Table: Your Best Year Yet 3. Table of Role Models 4. Table of Potential Firms and Job Positions 5. SWOT Analysis of Yourself and Your Career 6. Create your own Netflix Show
  • 7. Slide 1.7  Design a hat  Or design a shoe
  • 8. Slide 1.8 Seminar Activity 6: Creative Toolkit: Café Exercise  Respond to questions ◦ Target Profile ◦ Propose concept – borrow from diverse fields/contexts ◦ Poster and Slogan ◦ Logo and Menu ◦ Layout and Atmosphere ◦ Final Statement: Your Philosophy
  • 9. Slide 1.9 Seminar Activity 7: Benchmarking Table  Choose among country, organizational & individual brands
  • 11. Slide 1.11 Choose 1 out of 5: 1. Apply Six Hats Thinking To Your Asset Creation 2. Take Belbin Roles Test and Analyse Your Results 3. Create Challenges for Your Upcoming Birthday 4. 16personalities.com – Discover Your Personality 5. VIA Strengths Survey– Discover Your Strengths
  • 14. Birthday Challenges Project How old will you be next year? Let’s say you will be 25. You will identify and write down 25 creative challenges for yourself. (Remember Richard Branson’s 65 Creative Challenges) Your list may include adventure, creativity, entrepreneurial actions, arts, travel, helping others, writing, personal branding etc.
  • 17. Slide 1.17 Choose 1 out of 5: 1. Apply Six Hats Thinking To Your Asset Creation 2. Take Belbin Roles Test and Analyse Your Results 3. Create Challenges for Your Upcoming Birthday 4. 16personalities.com – Discover Your Personality 5. VIA Strengths Survey– Discover Your Strengths
  • 18. Job Application Portfolio Please complete your job application portfolio
  • 19. Slide 1.19  Choose your job advertisement and copy-paste it at the top of your portfolio  Update and customize your CV  Update and customize your Cover Letter ◦ Both your CV and Cover Letter should demonstrate a very good match for the job requirements.  Remember to complete and attach the following: 1) Job Advertisement 2) CV 3) Cover Letter 4) Poster – Creative CV or Vision Board
  • 26. Please check out the resources in your Blackboard – Seminar 8: 1) CV Guide and Checklist 2) Cover Letter Guide and Checklist 3) Interview Questions - Please apply the checklists to your CV and Cover Letter. This will make sure you are on the right track. - Please prepare your responses to Interview Questions. With a friend of yours, do a mock interview where you act as a job candidate and respond to each question. After you finish, you exchange the roles and you become the interviewer.
  • 27.  1) Job Advertisement  2) Updated CV  4) Cover letter (statement of interest, explaining your skills, knowledge and fit for the job)  4) Poster: On one A4 page, design a poster that will reflect your personal brand.
  • 28. Your Portfolio Please make progress on your portfolio elements
  • 29. Slide 1.29  This assignment gives you the opportunity to design and create your future after your UEA MSc programme. You will also reflect on your learning on the Management Skills and Personal Development module. You will have the opportunity to draw upon your learning journey and your experience in activities that you completed individually as well as in your group work.  You will have a chance to prepare a top-notch portfolio that will help advance your career after graduation. In doing this, you will have chance to use and highlight all the skills, perspectives, and knowledge you have developed in this module. Think of it as a real opportunity for your learning and experience. Do this project for yourself and for your career after graduation.
  • 30. Slide 1.30  Part 1: Job Application Portfolio (20%) (4-6 pages)  Think of your “dream job” after graduation (your career objectives, your ideal position, your ideal company). ◦ Suppose your instructor/grader is the HR director of your company. Prepare and submit a job application package for this job. Differentiate yourself from hundreds of other job applicants.  Include the job advertisement and your updated CV, a cover letter, and poster.  I. You should find a real job advertisement and attach this job ad. This should be an entry- level job for new graduates. The job advertisement should clearly specify expected knowledge, skills, and experiences that are sought for. You will customise your job application (i.e. CV and Cover Letter) for this job advertisement.  II. CV: Your professional updated CV – there should be no errors – proofread.  III. Covering letter: On the covering letter, reflect on why you want this job and why you are best candidate for this position; along with how you have prepared for this position based on your learning from this module.  IV. Poster: On one A4 page, design a poster that will reflect your personal brand. This can be your creative CV or a mood board (a collage of pictures that inspire you and define your ideal lifestyle and/or career). You do not need to explain your poster; as it should be self- explanatory.
  • 31. Slide 1.31  Part 2: Asset Creation Project (Seven I or Entrepreneurial Proposal) (25%) (7-8 pages)  At the heart of your asset creation project is independent thinking and creativity. We want you to take ownership of your ideas and express them passionately and eloquently. Structure is less important. How you visualize and represent your ideas in an engaging and interesting way is more important. Think of it as an exercise in imagination. We encourage you to play, create stories, dream of possibilities, and incorporate your own strengths and passions.  There is not one best way to create your asset creation project. It is your playground and you are encouraged to play/experiment with crazy, risky, creative, imaginative ideas. You can also choose to experiment with your hobbies that could become parallel careers for you in the future. You will need to find your own voice and incorporate that voice into your project. Please choose just one of the options (Seven I or Entrepreneurial Proposal).
  • 32. Slide 1.32 Inspiration. Imagination. Insight. Integration. Inquiry. Innovation. Implementation ◦ This option is about creating creative assets for your future. What are you really curious and passionate about? Think of it as a “Kickstarter” type of project. Try to demonstrate creativity, originality, reflection, and depth. Use your best creative skills and talents. ◦ Some of the sample artwork or projects or alternative ideas from past students are below:  Establish your own YouTube channel, podcast, or blog  Compose songs and create ideas for your first album  Create your own fashion line, brand, and catalogue (with sample clothing designs)  Create your own book proposal and write sample pages and introduction for your book Your project should have the following sections (each of these should be very focused/brief): 1.Executive summary: Summarize your artwork as an elevator pitch. How does this work represent and document your learning and skill development in this module? 2. The artwork: Make sure that you capture your artwork through photographs or Internet links; and clearly attach these to your appendix. It should be very easy for the graders to access your work online – make their job easier, not harder. 3. Description and the process of creation: Why and how did you come up with this work? How did you design and build this work? Why is this work original and unique? How does it connect to the learning objectives and skills of this module? 4. Explanation and evidence of learning and skill development: Make sure you describe your artwork clearly and make sure you connect it rigorously with the learning outcomes and skills you have mastered in this module. Explain how this work constitutes evidence of your learning and skill development. 5. Significance and utility of this work: Where is your contribution? How does this work connect to your personal branding? How does it connect to your career goals and passions? How can you use this work for your future career? 6. Reaching your fans: Who could be your fans? How do you define your target group? How do you reach your “1000 true fans”? How can you build your audience for the long term?
  • 33. Slide 1.33 ◦ Think of this option as a Shark Tank type of project where you want to present a written entrepreneurial pitch. In this project, you will imagine yourself as an entrepreneur establishing a business after graduation. You will prepare a focused and creative entrepreneurial business proposal for your enterprise. Think of this option as an ‘elevator pitch’ where you present your business idea to potential funders. ◦ As you come up with your business plan, try to identify real problems in society, create innovative solutions and commercialise those solutions to a target market. ◦ You can create a café, a restaurant, a consulting/training company, a technology company, a social media company and what not. The sky is the limit. Try to demonstrate creativity, insight, reflection, and depth. Innovation, integration, and synthesis are critical. Use your best creative skills and talents. What are you really curious and passionate about? ◦ Your business proposal should have the following sections (each of these should be very focused/brief): 1. Executive summary: Summarize your business idea as an elevator pitch. Where is your unique value proposition? 2. Business description: What is your core or your "secret sauce" which is not easily duplicated? How do you define your sustainable competitive advantage? 3. Your product /service: How do you design and build your product or service? How do you develop the idea, technology and passion necessary to get started? 4. Market analysis: What about the competition in the market? How do you differentiate your business in this market? 5. Marketing plan: Who are your customers? (A profile of your targeted customer) How do your customers access/reach your product or service? What is the process for acquiring a targeted customer? 6. Financial/operational plan: What metrics need to be put into place to determine if your product/service is successful (or not) early in the process? How do you make money? How do you scale to widen and diversify the revenue stream? 
  • 34. Slide 1.34 PART 3) Imagination Experiments/Creative Challenges (10%) (3-4 pages): ◦ Read Section 12 of the Module Handbook and read the weekly challenges set up for you. There is no one right answer – these challenges are mainly about play, creativity, risk-taking, experimentation, personal voice, and reflection. Companies want to hire candidates who demonstrate courage, passion, and creativity. These challenges will help you develop a colourful, creative, and well-rounded profile. You will do these challenges every week. Then, choose your top two favourite ones and attach them to your coursework. PART 4) Learning Adventures (10%) (3-4 pages): Please respond to the following two questions. Please write one short paragraph for each of the top 10 things (your responses). 1. What are the top 10 things you learned from the lectures in this class? These could be new insights, perspectives, or lessons. What inspired, excited, surprised, or helped you? After each lecture, try to reflect on what you have learned from the lecture and write a paragraph. In your paragraph, you might also briefly explain how you will apply your learning in your life. Please choose 10 paragraphs and include in this section (Learning Adventures) in your portfolio. 2. What are the top 10 things you changed or improved in your life because of this module? These could be new habits you adopted, or changes you have made in your life. You can also talk about new books you have read, new films/videos you have watched, or new topics you have learned. Keep diary and regularly capture your learning, development, and reflections.
  • 35. Slide 1.35 PART 5) Seminar Appendix Tables: Incorporation of Seminar Activities and Relevant Module Skills and Learning (35%) (10-13 pages) In this section, please integrate and apply what you have learned during the seminars in this module. We want to see how you progressed in terms of skill development, integration and application of knowledge, demonstration of learning, and self- reflection. Please attach 7 of these seminar activities.  Top 10 Skills Evidence Table  Evidence Table for Self-Directed Learning Activities  Flower Exercise Result Sheet  Choose your own option -1  Design Thinking Application  Creative Toolkit: Café Exercise  Benchmarking Table  Business Model Canvas  Six Hats Thinking Application  Belbin Role Result and Analysis  Personality Test Result and Analysis  Your Birthday Challenges  Evidence Table for Self-Directed Learning Activities  Choose your own option -2  Time Management Grid  Personal and Professional Development Plan  Application of Gibbs Cycle of Reflection  Personal Branding Canvas or Business Branding Canvas
  • 36. Slide 1.36  Review lecture and seminar materials  Work on your individual portfolio  Choose your 2 creative adventures and write them up  Make progress on your asset creation project.  Finish your lecture evidence (as per instructions). ◦ You will prepare your evidence based on lectures  Finish 7 seminar activities and attach them.  You will prepare your evidence based on seminars  Feel free to email me if you have any questions or concerns: F.Karakas@uea.ac.uk
  • 37. Slide 1.37 You will choose Seven I or Entrepreneurial Proposal. Keep working on your asset creation project. Remember: You need to implement it and share it with the world. You will include your asset creation project (3000 words) in your individual portfolio.
  • 38. Slide 1.38  Are the following elements present in the portfolio?: ◦ Your job ad ◦ Your CV ◦ Your Cover Letter ◦ Your poster (Creative CV or Mood Board) ◦ Asset Creation Project (Seven I or Entrepreneurial Proposal) ◦ Two weekly creative challenges (imagination experiments) ◦ Top 10 things you learned from the lectures in this class ◦ Top 10 things you changed or improved in your life because of this module ◦ Seven Seminar Activities (whichever you choose)
  • 39. Now it is your time for ASSET CREATION. Finish up your individual project as much as you can. Create creative assets for your future. SEVEN I PROJECT (Kickstarter type project) ENTREPRENEURIAL BUSINESS PROPOSAL (Shark Tank type project) • Think about the assets you want to create for your future • Do not think like a student. Do not treat this as assignment. • Do this for your own future. • Do something real – create something exciting and fresh.
  • 40. Asset Creation: How will you go forward? “Draw the art you want to see, start the business you want to buy from, play the music you want to hear, write the books you want to read, build the products you want to use.” - Austin Kleon
  • 41. Long Term Thinking and Productive Habits https://benjaminhardy.com/want- to-become-a-multi-millionaire-do- these-15-things-immediately/ Read and reflect on how you will apply each principle in your life. These principles will help you tremendously in your journey of asset creation.
  • 42. Mind-set: How to make 1 million a year • You have to help a lot of people to make a lot of money. • To make $1 million in a year, you have to help so many people that your work generates just about $2,700 every day. • ($1,000,000 / 365 days = $2,739.73) • That might seem impossible, but think again. • What if every person you helped gave you $1? You’d need to help ~2,700 people. • If everyone you helped gave you $2…now you only need to help ~1,400 people. • Imagine if they gave you $5….or $10! The number of people you’d need to help would go down. • So here’s the deal: you want to be a millionaire? You’ll need $2,740 today, tomorrow and 363 days after that. • How can you help many people? How can you reach people who need your help? • Anything you want in the world can be yours, if only you’d break it down into tiny little chunks. Daniel DePiazza
  • 43. Today’s 1 Dollar: 4000$ after 30 Years
  • 44.

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