Presentation slides prepared for Multilanguages 2012 conference Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License

1. Social Media for Language
Professionals
Prepared and Presented by: Faith Marcel
MultiLanguages Conference, November, 2012

2. What is Social Media?
Websites and applications that enable
users to create and share content or
to participate in social networking.
Oxford English Dictionary, 2012

4. Twitter

6. Benefits of Social Media Use
Source: Michael A. Stelzner, 2010 Social Media Marketing Industry Report

7. More Benefits….

8. More Benefits for
Language Professionals….
Benefit | Social Media Platform
Build your professional profile ✓ ✓ ✓ ✓
Stay connected with professional ✓ ✓ ✓ ✓
organizations
Stay informed ✓ ✓ ✓ ✓
Share information ✓ ✓ ✓ ✓
Meet other professionals ✓ ✓ ✓ ✓
Connect to language ✓ ✓ ✓ ✓
communities

10. Source: Declaration on the Use of Social Media/Heads of Interpreting Services- aiic.net/page/3870

11. Time-Saving Tips and Strategies!

12. 10 Strategies for Social Media
Management
…for busy language professionals
1. Create a professional profile for multiple uses
2. Choose a social media management tool for
your favorite sites (ie: Sprout Social, Tweetdeck)
3. Schedule your time, posts or tweets
4. Make a plan for your success
5. Post across multiple social platforms

13. Social Media Management
Applications
Source: Elise Moreau, About.com Guide

14. 10 Strategies for Social Media
Management
…for busy language professionals
6. Follow language industry leaders and
trendsetters
7. Follow organizations you know and work for
8. Use mobile or tablet devices to learn
9. Expand your vocabulary
10. Prepare posts or tweets in advance (file them!)

15. Schedulers
Hootesuite

16. Social Media
Language Professional Connections
New Tools
Networking Resources
Continuous Learning Professional Development
Freelance Business Growth

18. Getting Started
Moving Forward…