The business plan outlines the goals and objectives of Cognizant Fitness Gym, which is being established in Hyderabad, India by Mohammed Faizuddin, Shatani Manyothwane, and Sydney Joseph. The gym aims to provide integrated wellness solutions and customized fitness programs to help clients achieve health and wellness goals. It will target young urban professionals aged 35-55 and offer services like childcare, swimming, yoga, and aerobics classes along with supplements. The plan details the competitive landscape, marketing strategy, equipment needs, manpower requirements, and total investment outlay of approximately 25 lakhs for the new gym.

1. BUSINESS PLAN

2. A business plan is a formal statement of a set
of business goals, the reasons they are believed
attainable, and the plan for reaching those goals. It
may also contain background information about the
organization or team attempting to reach those goals.

3. COGNIZANT FITNESS
GYM

4. OWNED BY:
BBA
Mohammed Faizuddin
Shatani Manyothwane
Sydney Joseph

5. Cognizant Fitness Gym is an upcoming power house.
Our gym will specialize in integrated wellness solutions for
groups or individuals seeking to develop a more healthful
and balanced lifestyle. We will help our clients to achieve
success in their wellness goals by implementing customized
health, fitness, recreational and training programs.

6. OBJECTIVES:
 To involve a large number of people in a short span of time.
 To be a very popular gym in Hyderabad.
 Become one of the only gyms in Hyderabad that caters to families.
 The ultimate objective of Cognizant Fitness Gym is to provide a fitness
service to its members which can help them live a long life with no
disease and/or any physical pain.
 It is hard to get this objective of life but not impossible.
 Achieve long-term success through good management discipline &
financial results

7. Market analysis:
Hyderabad is a city on the move. The population of Hyderabad is
12million. Its is a growing city. The growth has been fueled by the
increased employment in the cities hi-tech companies. This has
attracted a type of professional that is the target customer.

8. Market Segmentation:
Cognizant Fitness Gym focuses on the young urban
professionals.
Primary:
35-55
Secondary:
17-34

9.  Offer reasonable price
 Child care services
 Swimming
 Yoga
 Step aerobics
 Fruit drinks & energy supplements
 Gym membership

10. Competitive Edge:
Our competitive edge is the focus on the family. We offer childcare
services that are second to none. Our upcoming gym will face a lot of
competition from gym’s like:
Kunal’s Gym
Super Flex Gym
Ozone gym
 Talwalkars gym.

11. MARKETING STRATEGY:
Highlight childcare service. The focus will be
marketing the center to young active families
The objective of the marketing plan for the business is to generate awareness of, and drive membership
enrollments to, Cognizant Fitness Gym.
Taking that into consideration, our goals are thus:
 Enroll “X number” of people (combination of individual memberships, couples and families)
pre-opening
 Enroll “X number” of people within the first three months of full-time operation and “X
number” of people in our first 12-months of operation
 Have an enrollment base of “X number” of people at the end of year 1
 Maintain a membership turnover rate of less then or equal to the national average of 25%
 increase brand awareness, and become known as the experts, when the consumer thinks
about establishing and following a healthy lifestyle which includes exercise and healthy
nutritional habits

12. ADVERTISING STRATEGY:
 Local television
 Outdoor advertising
 Social media
 Print media

13. • Get Mr. D.V Jagan Mohan Rao to promote our Gym.
• Offering first 50 persons to get 30% discount on gym
membership.

14.  Treadmills
 Power weight lifting
 Benches
 Yoga mats
 Abdominal ab king pro
 Exercise cycle
 Multipurpose gym machine
 Orbitrek cycle
 Bench press
 Lat Pull-down
 Hyper extension bench
 Leg curls
 Leg Press machine
 Seated hip abductor
 Smith Machine etc…

15. Types of Equipments:

16. • Health juice drinks
• Energy bars
• Supplements

17. Utilities required:
 Power Required: 10KW
 Water Required: 500 liters.

18. Manpower required:
 Managers : 1
 Assistant manager : 1
 Childcare manager : 2
 Gym instructors : 5
 Swimming and yoga instructor : 2
 Aerobics instructor : 2
 Clerical employees : 10

19. Area required:
• Total Area: 300 Sq.Mtr
• Covered Area: 250Sq.Mtr
• Rest of the covered for Parking.

20. Investment Required:
Machinery & Equipment :
Working capital for 3 months : 16.5 lakhs
(Raw materials , Utilities & Salary)

21.  The world has become fast-paced, hectic & marked by the
development of unhealthy lifestyle choices leading to high stress and
disease.
 Cognizant Fitness Gym is about developing a new lifestyle for
people, helping them reach their best level of physical and mental
well-being by means of healthy, efficient, customised and high
quality solutions.