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Restaurant Marketing
    Strategies
11 Amazing Stats
You Can’t Ignore
Nearly 90%
of consumers who
search for a restaurant
on a mobile device
visit or call
that restaurant
within 24 hours.
Get a
mobile site built.
Pronto!
Only 26%
of restaurants
have a mobile
       website
MOBILE
   VS.   DESKTOP
         WEBSITE
  (Differences)
MOBILE SITES

• Load almost instantly

• Easier navigation

• Mobile features like 'click to call'

• Less content
74% of
consumers will wait
only 5 seconds for a
web page to load on
their mobile device
before abandoning
the site.
Seriously,
your
restaurant
NEEDS a
mobile site.
30%
of restaurant searches
were from mobile
devices in 2012.


And its increasing fast!
47.6%                 December
of the total mobile     2011
audience in the
U.S. used mobile
browsers
Mobile coupons get
10 times the
redemption rate of
traditional coupons.
Possible reasons

• Coupon stored on mobile

• Easier for restaurants to
  target relevant deals

• Easier for restaurants to
  better time offers
Restaurants that
have 3.5     stars
on Yelp...


         ...63% more likely to
         be full than those
         with 3 stars.
 That’s only a half star difference!
4 main restaurant review sites

               Yelp

          Urbanspoon

              Zagat

           OpenTable
Yelp
100 million monthly visitors
Urbanspoon
Restaurant app
downloaded
more than 40
million times
Zagat
Owned by Google – helps
your restaurant get found
on search engines
OpenTable
Seats 10 million
diners a month
Discover how to
   increase restaurant
   customer numbers
  and average spend –
   click the link below



www.FamousFreddy.com

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Restaurant Marketing Strategies