1. Q; How do the elementsofyour productionwork togetherto create a sense of branding?
Brandingiswhenthe ideaor image ismarketedsothat itis recognizable bymore andmore people,
identifiedwithcertainservice orproduct,whentheyare manyother companiesofferingthe same
service orproduct.
A filmwebsiteisawebsite whichiscreatedtoattract andinformthe target audience aboutthe film. it
containssynopsis,castandcrew,pictures,posters,videos,trailers,and release date of the film.
Justlike filmwebsites,Filmpostcardsare usedformarketing,these are basicallysentouttopeople to
invite themtowatchthe product youcreatedestablishedata film festival,they are presentedasacard
whichconsistsof a movie postervenue andproductionhouse.
In Advancedportfoliowe were askedtocreate awebsite aswell aspostcard in orderto marketour film
Justlike website of insidiouschapter2:I triedto have the combinationof twocolorsinmy website.
The colors usedare and black whichconnotesthe terrorand blackconnotesdarkness,whichinother
wordsis particularof horror (darkfantasygenre).
My website hastwocolorsyellowwhichoftenconnotesthe childrenappealcharchterfittingperfectly
withthe plotof myfilm,anddark brownsand black whichagainconnoteshorror.At the toptheresa
menue barwhichnavigatestoall the pages.The backgroundphotois the location/setpicture of the film
showingthe candlesanda dark roomhance potaryinga remote dark place. Atthe centre of the page
there ismy filmtitle,“shadows”toshowcase the ideaof the filmhavingahorror genre.
The menutab includes
2. Videotab
The videotab includesthe shortclipsof the film, aswell assome behindthe scenesvideos,sothat
audience could gettoknowhowfilmwasshot,and whathappenedonthe setsof “shadows”.
Photos
Thistab consiststhe photosof locationsas well asthe charctersand some of the propsto buildthe
interestof the audience.
About
Synopsisof the filmisthe mainpart of the website,Asthe targetaudience wouldbe able toread out
the plotof the filmtoget the basicideaaboutwhat the filmislike.
3. Cast and crew
In thistab , I have addedthe picturesof the charcters to introduce themtothe potential audience and
wrote whatparts theyare playinginthe film;sothataudince couldsee whoare the actors of the film,
since protagonistsandantagonistplaysanimportantpart in a particlarlymovie,the filmbeing
successful canalsobe because of star power.
POSTCARD
The postcard of my filmsimilartothe colortheme of yellow andbrowns/blacks thatconnoteshorror
and dark,I ve includedthe picturesof the cast andcrew so thatmore consumersare attractedtowards
my productafterseeingthe creativityinvolvedinthe charactersaswell asthe location.
4. Furthermore,apostcardinvolvesthe date/time andthe venue of the filmfestival ,aswell asthe release
date of the filmforpromotingthe product
Therefore,the website andthe postcardadds a sense of brandingtomy product as throughthese more
and more audience wouldbe attractedtowardsthe film astheyconsistspicturesof the locationand
charcahters, informationaboutthe film andmuchmore.
