2. “What is my relationship with people ?”
“ I am not just a brand that people love, but also a brand that loves
people: answering their needs, making their life easier, fitting their
way of life, acting for their well-being. Sometimes my products will
start merely as words suggested by customers that inspire me to
make products to match. My customers can tell, that I care about
”
the same thing they do. At my best, I give voice to our community
Al Nahla - Brand Vision
3. “Why am I different ?”
“ Beyond being a brand, I am guided by the idea that one purpose of
my existence is to improve the quality of the community in some
way and to share my passion. I express my passion and I support
projects that are important to my customers. I learn from them and
”
I get the opportunity to be educator myself
Al Nahla - Brand Vision
4. “This is how I see the future”
Caring Passionate
Heritage Global
6. The founding Star “ The stamp of excellence”
RATIONALE: Al Nahla Group represents the universal message of
experience, advice and heritage. The logo is a symbol of the continuity of
wisdom from earlier generations. It is the embodiment of tradition. Al Nahla
conveys the confidence of knowing their craft because they have been
practicing it a long time. The figure of H.E. Sayed Hassan Sharbatly as the
founder and the star of the company provide an implicit and credible
endorsement for the brand because his recognized history gives it credibility.
Hence, Al Nahla brand is able to provide the stamp of approval that the
product has been created the “right way”.
14. The pioneer “ The leader”
RATIONALE: It is known fact that Al Sharbatly family is one of Saudi
Arabia’s oldest business families. They built a dominant position with
being the first company in its field or category. Fundamentally, it enables
Al Nahla brand to take the high ground of being the First, with all
attendant subliminal benefits. We can take leadership messaging a step
further by emphasizing that we are more than number one – we are
number one by a long shot.
21. The Link “Personal Bonding”
RATIONALE: William Shakespeare once said: (In thy face I see, the
map of honor, truth and loyalty). Al Nahla brand connects with people as
social beings. It also reflects the more intimate experience of forming
deep and meaningful personal bond with others. This brand represents
the friend in all of us – the need to form lasting connections with others
and to build confidence.
28. The Solid Brick “Authority”
RATIONALE: Our brand sends a message of authority, influence and
domination. It manifests itself using solid bricks of influence and
persuasion to get its way. Moreover, it engender respect for its authority
and people don’t doubt that Al Nahla know their stuff. Therefore, the
logo position the company as the undisputed authority in its field.
34. Last Words
“
Tomorrow is here. Most companies aren’t. The challenge is to explode
forward and go beyond.
Business is the big game. The role of business is to make the world a
better place. Now consumers expect nothing less.
”
Let’s go – before it’s too late.