9. Model Evolution
•No $ for sales team? Must sell itself
•Sell itself? Must be low price
•Low $? Must sell 000s of copies
•000s of copies? Must sell globally
•Customer must buy, we can’t sell
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Measure everything Entire funnel
21. “One of my housemates just had his first day at Atlassian today, and
he came home talking about how when he arrived his workstation and user
accounts were already ready to go, and he had a desk with a welcome
card and some chocolates. He was really buzzed about working there.
I'm sure there are a lot of people directly and indirectly responsible for that
experience, but I know how this kind of culture tends to start at the
top. I just wanted to say congratulations, because it sounds like you've
created the kind of environment where your staff feel valued from the
second they walk in the door, and want to brag to their friends when
they get home.”
Market to your employees All the time
27. The Mission
“Our mission is to build a different kind of software company.
A company that listens to client needs, values innovation in
development and solves customer problems with brilliant
“Create useful products people lust after”
simplicity.
Our commitment to legendary service provides consistent,
high quality support for all our customers.”
40. 1 Start with two 6 Your first idea will fail
2 Need a business model 7 Long-term thinking
Know when to switch
3 Use your own product 8 gears
Build somewhere you
4 Test everything 9 want to work
5 Always be marketing 10 Give experiences
41. Thank You
Scott Farquhar
scott@atlassian.com
Twitter: scottfarkas
