1. Global Business Trends
Imex Frankfurt - May 24th 2012
Rohit Talwar CEO - Fast Future Research
www.fastfuture.com rohit@fastfuture.com Twitter @fastfuture

2. Contents
• Presentation p. 3
• About Fast Future p. 52
• Image Sources p. 62

3. Driving Future Growth
Macro Business Key
Trends Responses Behaviours

4. ‘Future Proofed’ Organisations
Work on 3 Horizons in Parallel
1-12 Months 1-3 Years 4-10 Years
Operational Drive for Creating
Excellence Growth the Future

5. The World in 2022

6. Future Proofing the Business
Mastery Markets Models Muscle
Message Magic Management Mindset

7. Mastery

9. Mastery – Foresight and Insight
e.g. ‘Horizon Scanning’ and
Timeline Development by Sector

10. BCG’S 2011 Global Challengers
and Emeriti: Origin Countries
35 33
30
25
20
20
15 14
10 8
6
5
5 4
3 3
2 2
1 1 1 1 1
0
Source: Boston Consulting Group, January 2011

11. Mastery -
Service is the ‘Killer App’

12. Mastery – Data and Technology
New Analytics and a New Knowledge Infrastructure

13. Convergence and Personalisation
Telephony Connectivity
• Voice • Cellular
• Messaging • Up to 14 bands
• SIM card • WLAN/BT
• Phonebook • GPS
• Ring Tones • NFC
• Security • FM
Data/ Multimedia
Enterprise • Camera 8-16M
• Camcorder
• 100Mbps
• 24M Color Display
• Email
• Memory (160GB)
• IMS
• Multiformat A/V
• Browsing
• HD Video/TV out
• VPN
• Games
• PIM
• Ecommerce
Software (50-100M Tps)
• Protocols • DRM
• Payments
• Middleware
• Applications
• User Interface
• Minimize fragmentation

14. Next Generation Interfaces

15. Mastery - Sustainability

16. Markets

17. Markets – Growth Poles
2 billion more people in 40 years –
Demographics is Driving Economics
448 739 691 5231
344
1998 4157
729 1030
585
2010 2050 Source : United Nations

18. Markets - Life Redefined
Lifespans are Increasing
Under 50’s have 90%
chance of living to 100.
Aubrey de Grey suggests
we could live to 500 or 1000
What are the health,
housing, consumption and
resource implications?
What kind of opportunities
will be created?

19. Markets –
Focus on Growth Industries

20. Rising Infrastructure Spending
• CIBC projects up to $35
trillion in public works
by 2030 (1)
• Annual spend:
– North America
$180Bn
– Europe $205Bn
– Asia $400Bn
– Africa $10Bn
Green Buildings - $600Bn by 2015

21. Airport Expansion by 2020
China from ~150 to 244
India from ~100 to 150

22. Green Transport Revolution

23. Models - Multiple Streams and
Pre-emptive Solutions

24. Models - Continuous Innovation
E.g. Auctions
£3088 £8791.50 £81

25. Kickstarter.com

26. Models - Access vs. Ownership

27. Muscle

28. Muscle – Rapid Decision Making

29. Muscle – Speed of Execution
e.g. Ultra-Quick Construction

30. Muscle –
Locally Relevant and Connected
Embrace Networks and Associations

31. Message
Impact, Innovation and Ethics

32. Relevant Solutions - MarkaVIP

33. Scalable Innovation

34. Ethics - Being and Doing

35. Magic

36. Magic – First to Market
E.g. Next Gen Qantas Check-In

37. Magic – Ideas that Delight
E.g. Virtual Grocery Shopping –
Tesco South Korea

38. Magic – Unleash the Customer
e.g. Open Innovation

39. Magic – Basic Science
E.g. Nano-Bio-Info-Cogno Convergence
Unlocking the Value and Risk of Pure R&D, Patents and Licences

40. Magic -
Breakthrough
Innovation e.g.
3D Printing
$1Tn+ Market

41. Management

42. Management – Celebrate
Successes

43. Management -
Make Time and Space for Change

44. Management - Lead or Follow?

45. Management -
Tackling Complexity
• Customer Interface
• Process
• Organisation
• Information /
Systems
• Regulatory
• Human

46. Mindset

47. Mindset - 3 Horizon Thinking
• 12 Months
• 1-3 Years
• 4-10 Years

48. Mindset –
Broad Scans and Deep Dives

49. Mindset - Tolerant of Uncertainty
Encourage Experimentation

50. Mindset –
Curious, Sticky and Magnetic

51. Conclusions
• New Turbulent Era
• Future is a Journey
• The Door is Open

52. About Fast Future

53. Fast Future –
Core Services
• Live Events - Speeches, briefings and workshops for executive
management and boards of governments, investment funds,
development agencies , companies, airlines, airports, hotels, venues,
CVB’s and associations
• Future Insights - Customised research on emerging trends, future
scenarios, technologies and new markets
• Immersion - ‘Deep dives’ on future trends, market developments,
emerging issues and technology advances
• Strategy - Development of strategies and business plans
• Innovation - Creation of business models and innovation plans
• Engagement - Consultancy and workshop facilitation

54. Fast Future
• Research, consulting, speaking, leadership
• 5-20 year horizon - focus on ideas, developments, people,
trends and forces shaping the future
• Clients
– ING, ABN Amro, Laing O’Rourke
– Marks and Spencer
– Airports - Aeroports de Paris / Schiphol Group
– Vancouver Airport Services
– Industry Associations – ICCA, ASAE, PCMA, MPI
– Corporates - GE, Nokia, Pepsi, IBM, Intel, Orange,
O2, Siemens, Samsung, GSK, SAPE&Y, KPMG,
Amadeus, Sabre, Travelport, Travelex, ING,
Santander, Barclays, Citibank, DeutscheBank
– Governments - Dubai, Finland, Nigeria, Singapore,
UK, US
– Convention Bureaus – Seoul, Sydney, London, San
Francisco, Toronto, Abu Dhabi, Durban, Athens,
Slovenia, Copenhagen
– Convention Centres – Melbourne,
Adelaide, Qatar, QEIICC
– Hotels - Accor Group, Preferred,
– Intercontinental
– PCO’s - Congrex, Kenes

55. Hotels 2020 – Objectives
• Identify key drivers of change
for the globally branded hotel
sector over the next decade
• Examine the implications for:
 Hotel strategy
 Brand portfolio
 Business models
 Customer targeting
 Innovation

56. Convention 2020
• Global strategic foresight study to help the meetings industry prepare for
the decade ahead - Industry-wide sponsors
• Multiple outputs Nov 2009 – December 2011
• Current studies on future strategies for venues and destinations

57. Rohit Talwar
• Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic
innovation – addressing leadership audiences in 40 countries on
5 continents
• Author of Designing Your Future
• Profiled by UK’s Independent Newspaper as one of the Top 10
Global Future Thinkers
• Led futures research, scenario planning and strategic
consultancy projects for clients in telecommunications,
technology, pharmaceuticals, banking, travel and tourism,
environment, food and government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De
Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,
ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,
OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,
Siemens, Symbian, Yell , numerous international associations
and governments agencies in the US, UK, Finland, Dubai,
Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future’s newsletters please email
rohit@fastfuture.com

58. Designing Your Future
Key Trends, Challenges and Choices
• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for
leaders
• Strategic decision making framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to
rohit@fastfuture.com

59. Our Services
Bespoke research; Identification &
Analysis of Future Trends, Drivers &
Shocks
Public Speaking, In-
Company Briefings, Accelerated Scenario
Seminars and Planning, Timelining &
Workshops Future Mapping
Personal Futuring for
Leaders and Leadership Expert Consultations &
Teams Futures Think Tanks
Identification of
Design & Facilitation of Opportunities for
Innovation, Incubation Innovation and Strategic
& Venturing
Strategy Creation & Investment
Programmes
Development of
Implementation
Roadmaps

60. Example Projects
• Public and private client research e.g. :
– Development of Market Scenarios, emerging trends and strategies for key clients
– Government and OECD Scenario Projects – e.g. Migration 2030, Future of Narcotics, Chemical
Sector, Family 2030
– Scenarios for the global economy for 2030 and the implications for migration
– Designing Your Future (Published August 2008) – book written for the American Society of
Association Executives & The Center for Association Leadership
– Global Economies – e.g. The Future of China – the Path to 2020
– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers
– Winning in India and China
– The Future of Human Resources
– Exploiting the Future Potential of Social Media in UK Small to Medium Enterprises
– Convention 2020 – the Future of Business Events
– Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events
– One Step Beyond – Future trends and challenges for the events industry
– Hotels 2020: Beyond Segmentation – Future Hotel Strategies
– The Future of Travel and Tourism in the Middle East – a Vision to 2020
– Future of Travel and Tourism Investment in Saudi Arabia
– Aviation and Airports e.g. Aviation 2030

61. Example Clients

62. Image Sources

63. Image Sources p.1
Page
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7. Left to Right
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11. Left to Right
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12. Clockwise from Top
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64. Image Sources p.2
Page
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20. http://i.techrepublic.com.com/blogs/data-explosion.jpg
21. http://www.reghardware.com/2010/08/11/video_rim_blackberry_torch_9800/
22. Anti Clockwise from Top
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26. http://www.ted.com/index.php/talks/aubrey_de_grey_says_we_can_avoid_aging.html
27. Clockwise from Top
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http://www.technologylodging.com/wp-content/uploads/2010/05/food-biotechnology.jpg
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65. Image Sources p.3
Page
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35. http://assets.sbnation.com/assets/828858/kickstarter-project-goal-800.jpeg
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66. Image Sources p.4
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