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Search Engine Marketing for Small Businesses

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Fathom: A Digital Marketing Agency
Fathom: A Digital Marketing Agency

Presented at the American Advertising Federation Cleveland BizBuzz event on May 23rd, 2011.

EmpresarialesTecnología
1 de 20
Search Engine Marketing for Small Businesses ,[object Object],[object Object],@FathomSEO @KurtKrejny ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keywords and the Searcher
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keywords and the Searcher
Keywords and the Searcher
Keywords and the Searcher
Keywords and the Searcher ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keywords and the Searcher ,[object Object],[object Object],[object Object],[object Object]
Keywords and the Searcher ,[object Object],[object Object],[object Object],[object Object],[object Object]
Holistic Search Marketing
Components of Organic Search Engine Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Organic SEM Components On-Site Off-Site Technical Management GET CONVERT MEASURE Local Social Ecommerce Conversions Usability Mobile
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Management
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technical
On-site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Off-site
Conversions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How SEO Works With Other Online Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How Does Search Impact Me?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where Do I Begin?
Questions? Kurt Krejny Director of SEM Best Practices @FathomSEO @KurtKrejny www.fathomseo.com/blog

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Search Engine Marketing for Small Businesses

Notas del editor

  1. Organic SEM is really the foundation of holistic marketing. The amount of touch points on the website and off the website give it the best chance to have lasting impact.
  2. Fit all the pieces of the puzzle for success. Optimization increases the success of rankings, traffic, and conversions
  3. Online marketing efforts are most effective when you have clear business goals and objectives
  4. Websites need to be accessible by crawlers and humans
  5. Satisfied website visitors take action
  6. Link bait can help obtain top rankings
  7. All strategic efforts are driven by conversions
  8. Visibility and casting the net to increase the chances of obtaining business.