Más contenido relacionado La actualidad más candente (20) Similar a SoLoMo: Best Practices & Tips for Social, Local & Mobile (20) Más de Fathom: A Digital Marketing Agency (20) SoLoMo: Best Practices & Tips for Social, Local & Mobile2. An Introduction to SoLoMo
Social Local Mobile: A virtuous circle of consumer usage and value
Mobile increases time
available for social activity
Social networks give viral
capability to local deals
Social Mobile enables consumers to
engage at the point of sale
Local Mobile
Location features
core to most of Mobile makes Local
mobile usage more useful
© Fathom SEO, LLC, All rights reserved 2012
4. Social Media: Overview
Social media isn’t a fad. It’s a revolution.
Social media penetration keeps growing across different age groups.
Social media has real business value.
Social media conversations actively influence purchases.
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6. Social Media
Pinterest drives more referral traffic than Google Plus, LinkedIn and
YouTube combined.
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7. Facebook: Overview
Facebook has a massive & highly engaged audience.
Facebook is effective for B2C customer acquisition.
1 out of every 7 minutes online is spent on Facebook.
Source: ComScore, December 2011
Facebook has become the preferred way of sharing content, second
only to email (for now).
Source: Chadwick Martin Bailey, September 2010
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8. Facebook: Tips for Beginners
Keep your messages short.
Video-sharing tends to do well.
Great for facilitating existing relationships.
Help your users look cool.
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9. Facebook: Intermediate Tips
Friday, Saturday and Sunday are high-sharing days.
Keep your messages direct: nouns and verbs get more sharing than
adjectives and adverbs.
Food-page mentions get lots of "likes.“
Entertainment is big: movies/TV/book pages get lots of "likes."
© Fathom SEO, LLC, All rights reserved 2012
10. Facebook: Advanced Tips
Survey audience profiles and wall activity for analysis.
Avoid boring words; they repel fans.
Articles with digits are shared a little more than those without.
Don’t talk about Twitter on Facebook (different audience).
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11. Twitter: Overview
Virtually everyone has heard of Twitter. Not everyone is using it (yet).
Twitter users are young, smart, affluent and tech-savvy.
Twitter + Business = $$$
Twitter plays an active role in purchasing decisions.
More than ½ of active Twitter users follow companies, brands or
products on social networks.
Source: Edison Research, 2010
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12. Twitter: Tips for Beginners
Great for creating new relationships.
Interact with your followers.
Curate: Share industry knowledge/news.
Video-sharing is not ideal (use Facebook instead).
Avoid being too self-referential.
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13. Twitter: Intermediate Tips
Follow your audience back to see what they’re talking about and take
part in the conversation.
Don’t push followers to buy; get them engaged with the brand and let
them decide to buy.
Use Twitter’s search function to locate keywords, answer questions,
and discover hot topics.
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14. Twitter: Advanced Tips
Weekends and afternoons get the most re-tweets.
If your goal is re-tweets, 4:00 PM is the best time of day.
Get in front of users who are in your target market but may not be
following you.
When designing a profile background, consider the following:
Twitter’s new interface width is 1040 pixels.
40 pixels are always visible on the sides if the window is sized down
completely.
Use between 40-200 pixels for the left sidebar. Depending on the screen
resolution and monitor size of the viewer, more or less of the sidebar on
either side will show.
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15. Pinterest: Overview
Unprecedented user growth
High usage
Young, female, relationship-centered demographic
Defined interests
Unlimited future opportunities
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16. Pinterest: Best Practices & Tips
Use images that appeal to your customers
Create boards around your products and services
Link your images back to your website
Create fun boards to engage your followers
Link to Twitter and post to your Facebook page
© Fathom SEO, LLC, All rights reserved 2012
17. LinkedIn: Best Practices & Tips
Start a company page with product/service tabs
You must use a unique email domain when creating a new Company
Page. If a subsidiary doesn’t have its own email domain, you can
include its name and any relevant information as part of the
"Description" section on the parent’s Company Page.
Incorporate content from your company blog and/or Twitter stream.
Use LinkedIn’s badges to encourage your followers in other channels
to follow your company profile.
Use LinkedIn Answers to start a threaded question or respond to a
posted question.
© Fathom SEO, LLC, All rights reserved 2012
19. Local Search: Overview
Local search optimization is a crucial strategy for businesses that rely on
customers in a specific geographic location.
3 billion searches each month are for local-based keywords
Source: Google, SXSW 2011
90% of smartphone users search for local information on their phones
Source: Pew Research Center, 2011
40% of all Google Maps traffic is from mobile phones
Source: Google, SXSW 2011
© Fathom SEO, LLC, All rights reserved 2012
20. Local Search: Marketing Tips
Get listed on Google+ Local and other local business directories
Encourage user reviews – good or bad
Create check-in offers on Foursquare and Yelp
Get links from local sources and look for guest blogging opportunities
Partner with and/or
© Fathom SEO, LLC, All rights reserved 2012
21. Local Search: Marketing Tips
Wrap your event listings and address in rich snippets
Carefully select and use specific local keywords on your website.
Use local phone numbers instead of toll-free numbers
Strengthen local AdWords campaigns with ZIP code targeting
© Fathom SEO, LLC, All rights reserved 2012
23. Mobile: Overview
53% of American consumers use their smartphones to access search
engines at least once a day.
Source: Google and Mobile Marketing Association Survey
Mobile searches have grown by 400% since 2010.
By 2013, more people will use their mobile phones than PCs to get
online.
Source: Gartner, 2010
There will be one mobile device for every person on Earth by 2015.
Source: Cisco, 2011
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24. Mobile: Overview
Mobile users want to connect with the businesses in their local area.
Sources: Google “The Mobile Movement: Understanding Smartphone Users,” 2011
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27. Mobile: Tips to Reach Mobile Customers
SMS Marketing
90% of text messages are read within 3 MINUTES of being delivered.
Google AdWords “Call Only” campaign targeting smartphones
QR Codes
Social Media & Check-In Offers
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28. QR Codes
There are three conditions impacting QR Codes that are completely
outside the scope of control of those who wish to deploy QR Codes.
The device that is scanning the QR Code with it’s own unique optical
and photographic capabilities.
The operating system on that device with it’s own unique behavioral
characteristics.
The QR Code reader application that is being used.
The only opportunity you have to impact the success or
failure of a QR Code is to assert yourself over the only
variable you can directly control and that is the QR Code
itself.
© Fathom SEO, LLC, All rights reserved 2012
29. Get Your Own Mobile Site Now
GoMo and DudaMobile have partnered to help you make your desktop
website more mobile-friendly. Further customize your new site if you’d like,
and then go live with a single click.
Professional templates and free hosting
1 year Premium Service for FREE* (value of $108)
No need to submit payment details – No strings attached.
Unlimited Email & Phone Support
Visit http://gomo.dudamobile.com/
*Duda Mobile Premium service is free for a year. After the free period you can sign up to continue for $9/month, however
there is no obligation to do so. Flash sites, framesets & e-commerce sites cannot be converted at this time.
© Fathom SEO, LLC, All rights reserved 2012
30. Thank You!
Jonathan Levey
jlevey@fathomdelivers.com
@jlevey
@FathomOnline
© Fathom SEO, LLC, All rights reserved 2012