介紹VR AR產業概述與發展 雲端科技扮演著核心關鍵推手 •AR VR 產業領域應用趨勢

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The Rise of VR AR-
Industrial trends and strategy analysis
By 喜杰思互動科技
CJS Interactive
Faust / 2016/11
VIRTUAL REALITY
AUGMENTED REALITY

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個人簡介 Profile:
17年數位娛樂產業資歷，數位遊戲開發 運營 發行， VR/AR項目開發投資、IP授權、產業分析
學經歷 Experience:
東京藝術大學 媒體藝術研究所 先端藝術專修
米多利傳播娛樂 總經理
索尼影視娛樂 視覺特效助理導演
雷爵網絡科技 海外商務總監
資策會數位教育研究所 正規畫師／數位內容學院計畫 國際合作經理
AUTODESK 歐特克 傳媒娛樂產業解決方案 亞太區經理
摩伊移動娛樂科技 總經理 / 樂動卓越科技 海外商務總監
台灣AVR協會 (TAVAR) 商業顧問
富盈資本 聯合創始人
擅長領域 Categories :
Digital Media | IP Licensing | Entrepreneurship | Leadership | Game Design | Innovation | Industry Analysis | VR Technology
Film production | VFX | 3d Animation | VR Content distribution
周 佳君
Faust Chou

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•產業概述與發展
•雲端科技扮演核心的關鍵推手
•AR VR 產業領域應用趨勢

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VR(Virtual Reality)
Virtual reality (VR), which can be referred to as immersive multimedia or computer-simulated reality, replicates
an environment that simulates a physical presence in places in the real world or an imagined world, allowing the
user to interact in that world.
The Foundry’s interpretation: Virtual reality is the umbrella term for all immersive experiences, which could be
created using purely real-world content, purely synthetic content or a hybrid of both.
Definitions

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360VR VIDEO
lso known as immersive videosor spherical videos, are video recordings where a view in every direction is recorded at the same
time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing
direction like a panorama, a form of virtual reality.
Definitions

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3D VR VIDEO for Cardboard
Also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same
time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing
direction like a panorama, a form of virtual reality.
Definitions

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AR(Augmented Reality).
Definitions
Augmented reality (AR) is a live, direct or indirect view of a physical, real-world environment whose elements are
augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
The Foundry interpretation: Augmented reality is an overlay of content on the real world, but that content is not
anchored to or part of it. The real-world content and the CG content are not able to respond to each other.

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MR(Mixed Reality)
sometimes referred to as hybrid reality—is the merging of real and virtual worlds to produce new environments and
visualisations where physical and digital objects co-exist and interact in real time.
Definitions

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CR(Cinematic Reality)
Cinematic reality describes a world that is grounded in reality, but exaggerates details to make for a
more exciting movie. To learn more, ENHANCE this article by 150%.
Definitions

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Devices
Q4 2016
Windows 10 VR
+ PC or Laptop
Q3 2016
ALL – IN - ONE
Stand along
Microsoft Deepoon
3 Glasses % more

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Accessories

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VR Camera

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Distribute Channels - Online

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VR + AR
STAND ALONG
SMART GLASS ?
AR
VOICE COMMAND ?

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VR/AR APPLICATED FIELDS

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Electricity
5.5b / 78%
www
3.0b / 43%
Smartphone
2.5b / 35%
Tablet
1.0b / 14%
console
0.1b /1.4%
VR/AR /
TV
1.4b / 19%
PC
1.5b / 20%

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Thank you
Faust Chou /CEO CJS Interactive
Mobile: +886-988-367-555
TEL: +886-2-7717-2121
E-mail：faustcare@gmail.com
QQ: 2068996851 Skype: faust_chou
Line: choufaust