This document discusses using Twitter for business and marketing purposes. It provides an overview of Twitter, including its history and usage statistics. Various Twitter features are explained like hashtags, mentions, and retweets. Advice is given on how businesses can use Twitter to generate leads, drive traffic, build relationships and monitor industry trends. Examples are given of both established and emerging brands that use Twitter successfully.

1. Twitter

8. Timeline 2006 2009 2007 2008 2010 40 Million!

10. Age of Users

11. Demographics

12. How Twitter Works

14. Tweet-speak RT @reply #hashtag http://is.gd/12G56

20. Twitter Talk

24. Contest Tweet whether you are in a popular or niche demographic for Twitter, tag it with #demographics

25. Established Brands

26. Comcast

27. Starbucks

28. NASA

29. Ellen DeGeneres

30. Ashton Kutcher

31. FBC OEM

32. Emerging Brands

33. iJustine

34. Wait… what? Who the heck is “iJustine?”

36. Local Brands

37. Sugar Land Spec’s Coffee Groundz Fort Bend Rotary Fort Bend ISD 39 News Missouri City Only Katy St. Arnold’s KTRK KHOU KPRC

39. Application for You

47. More Resources

51. Questions

52. Contact Us Glenn Smith The Growth Coach Phone: +1 281 841-6680 Email: g.smith@thegrowthcoach.com Web: http:// www.thegrowthcoachhouston.com / Lach Mullen Fort Bend County OEM Phone: +1 832 361-9978 Email: lachlan.mullen@co.fort-bend.tx.us Web: http:// www.fbcoem.org /