These are the slides from my Taking Your Retail Business Online presentation at the ASD Tradeshow's Internet Merchant Association Presentations from March (Spring) 2014.

1. Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

2. 7 Things You Need To Know To Succeed When You Expand Online
• Running an online business is just like running another physical location!
• The look and feel of your website is only 10% of an online business!
• The other 90% is going to impact your success more than the top 10%!
• Efficiency is the secret to your online success!
• Websites should facilitate exceptional customer service!
• Don’t wait until everything is seamlessly integrated before you launch!
• Your customers assume and expect you’ll have an ecommerce website
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

3. Running an online business is just like running another physical location
• Don’t Assume Online Is Easy!
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• Treat It Like You Would Opening Another Physical Location!
• If You Don’t Invest In Your Online Business, It Won’t Grow!
• Track Analytics The Way You Would Foot Traffic
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

4. Running an online business is just like running another physical location
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

5. The look and feel of your website is only 10% of an online business
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

6. The look and feel of your website is only 10% of an online business
• The Look and Feel is the “Easy Part”!
• But Don’t Take It For Granted!
• Hire A Professional Graphic Designer With Web Design Experience!
• Responsive/Mobile Is Vital!
• Mobile Requires Prioritization!
• Help Customers Find The Information They Want!
• Mobile Isn’t Just For Young People!
• Look For “Twitter Bootstrap Themes” To Build Upon
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

7. The look and feel of your website is only 10% of an online business
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

8. The look and feel of your website is only 10% of an online business
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

9. The look and feel of your website is only 10% of an online business
• Speed Kills (At Least Slow Speed Does)
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

10. The look and feel of your website is only 10% of an online business
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

11. The other 90% is going to impact your success more than the top 10%
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

12. The other 90% is going to impact your success more than the top 10%
• Order Processing!
• Accounting!
• Fulfillment!
• Customer Service!
• Returns!
• Reconciliation!
• Inventory Management!
• Shipment Optimization!
• Customer Relationship Management (CRM)!
• Enterprise Resource Planning (ERP)!
• Product Feeds (Google Shopping, Bing Shopping, Comparison Shopping Engines)!
• Sales Tax Management!
• Web Hosting (Uptime, Speed, Backups, Support)
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

13. The other 90% is going to impact your success more than the top 10%
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

14. The other 90% is going to impact your success more than the top 10%
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

15. Efficiency is the secret to your online success
• Selling Online Is Often An Inverse Experience Compared To Offline Retailing!
• Product Descriptions!
• Great Photography!
• How To Guides!
• Interactivity!
• Fulfillment Expectations!
• Make It Easy To Contact You!
• Make It Easier NOT To Contact You!
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

16. Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

17. Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

18. Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

19. Efficiency is the secret to your online success
Automate Everything You Can!
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

20. Websites should facilitate exceptional customer service
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

21. Websites should facilitate exceptional customer service
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

22. Don’t wait until everything is seamlessly integrated before you launch
• There’s No Such Thing As “Perfect” Inventory!
• Real Time Usually Isn’t Necessary (For Everything)!
• Focus On The 90% Solution!
• Launch, Observe, Evaluate, Iterate, Repeat
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

23. Your customers assume and expect you’ll have an ecommerce website
Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online

24. Rick Wilson -­‐ President -­‐ Miva Merchant -­‐ ASD/IMA March 2014 -­‐ Las Vegas
Making the Move: Taking your Retail Business Online
Thank You
@RickMiva
rwilson@mivamerchant.com
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