Lean Startup Introduction

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Quick introduction to the lean startup. Covers the basic ground for customer development, build measure learn loops and the MVP. Contact us for training: franck@tangostart.com

Empresariales

Start with an idea and vision
Write Business Plan
Raise $$
Hire the best
Build an exceptional product
Marketing
90% chance to fail
How startup were built

All business plans are the same,
and they are all wrong

No business plan survives first
contact with customers
Steve Blank - entrepreneur & lean startup creator

Systematically testing your Business Model
by TangoStart.com for Schneider Electric

Learn if your assumption
is true of false
True: move on to the next
riskiest assumption
False: review your
hypotheses / pivot
Select the riskiest assumption
Build an experiment
or MVP to test this
assumption on the
market.
Measure customer behaviours during
that experiment
by TangoStart.com for Schneider Electric

Sign-up ratio is high.
People are interested.
What is our next riskiest
assumption now?
People want to share files across
devices.
Video that explain the
concept of DropBox
with a signup landing
page.
% of signup on the visitor on the
landing page
by TangoStart.com for Schneider Electric

Testing parts of your idea with
Real users
Little capital
Limited risk
No design
No product
As fast as possible

https://www.youtube.com/watch?v=XVnqSIVG6WE

Headline 3 benefits
or features.
Visual
showing the
hero.
Social proof
Call To Action
Landing Page

Hotels Direct Solutions
Delivering Value !

An MVP should not be perfect.
MVP: Minimum Viable Product

POP : Prototype on paper
Early version of an App

Test demand
before you build!
Test usage while you
build!

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Lean Startup Introduction

1. LEAN STARTUP INTRODUCTION

2. Learn from Entrepreneurs

3. 90% of startups fail

4. Start with an idea and vision Write Business Plan Raise $$ Hire the best Build an exceptional product Marketing 90% chance to fail How startup were built

5. All business plans are the same, and they are all wrong

6. No business plan survives first contact with customers Steve Blank - entrepreneur & lean startup creator

7. Adapt until it works

8. Lean Startup

9. Lean Startup Examples

10. Systematically testing your Business Model by TangoStart.com for Schneider Electric

11. Learn if your assumption is true of false True: move on to the next riskiest assumption False: review your hypotheses / pivot Select the riskiest assumption Build an experiment or MVP to test this assumption on the market. Measure customer behaviours during that experiment by TangoStart.com for Schneider Electric

12. Sign-up ratio is high. People are interested. What is our next riskiest assumption now? People want to share files across devices. Video that explain the concept of DropBox with a signup landing page. % of signup on the visitor on the landing page by TangoStart.com for Schneider Electric

13.

14. HOW TO TEST?

15.

16. Testing parts of your idea with Real users Little capital Limited risk No design No product As fast as possible

17. Testing the PROBLEM & CUSTOMER SEGMENT

18. Problem Interview

19. Testing the VALUE PROPOSITION

20. Testing your value proposition

21.

22. https://www.youtube.com/watch?v=XVnqSIVG6WE

23. W-Motors

24. Headline 3 benefits or features. Visual showing the hero. Social proof Call To Action Landing Page