The document discusses how businesses need to transform into digital leaders to survive in today's digital world. It notes that 75% of businesses will be digital businesses or preparing to become one by 2020. Only 30% of companies attempting to go digital will succeed. The document provides advice on how businesses can overcome obstacles like traditional IT, sourcing, and literacy to transform their business models, customer experiences and operations through approaches like digital maturity assessments, accelerating speed to market, and gaining cost and quality transparency in technology investments. The goal is to help businesses reimagine themselves and adapt continuously to thrive in the digital age.

1. TRANSFORMING MODERN
BUSINESSES INTO DIGITAL LEADERS

2. 01. INITIAL THOUGHT
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“40% of businesses, unfortunately, will not exist in a
meaningful way in 10 years.
70% of companies will attempt to go digital but only 30%
of those will succeed.
If I’m not making you sweat… I should be.”
- John Chambers, CEO, Cisco

3. 02. DIGITAL BUSINESS – what does it mean?
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Business
ModelsCustomer
Experiences
Operational
Efficiencies
Solving problems with digital technology solutions within your…
“Gartner Research Inc. predicts that by 2020, 75% of business will be digital
businesses or preparing to become one.”
Digitally-Modified Business
New Business Models
Unified Platforms
Networked Economies
Distributed Insights
Customer Understanding
Pre- and Post- Product Support
Top-Line Growth
New Services + Products
Digital Customer Touchpoints
Process Optimizations
Employee Productivity
Performance Management
Advanced Decision Making
Predictive Intelligence

4. Largest taxi
company,
owns zero
taxis.
Largest
media
company,
owns zero
content.
Largest
hotelier,
owns
zero real
estate.
Most valuable
retailer, owns
zero
inventory.
Largest travel
agency
brands, owns
zero travel
companies.
03. Disrupt Or Be Disrupted
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Digital Platforms are eating the world…
What is the dominant player in your segment up to, digitally?
How many of you think you are the market leader?

5. 04. WHY SHOULD YOU CARE?
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2 Questions for you:
FIRST: do you believe that 52% of the Fortune 500 firms since
2000 — who are GONE NOW — were too big or powerful to lose?
Every day… digital startups who are leaner, faster, and more agile raise MILLIONS of
dollars and are stealing your business and killing you on profit margins. Do you accept
this as your slow and painful demise?
SECOND: do you believe throwing more humans at problems and
moving slower is the way of the future?
Businesses or strategies that were flattened by digital disruption:
Blockbuster, Circuit City, RadioShack, Gateway, Sony, Barnes & Noble, and many more....

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05. Why Now: Where Are You On The Scale?
6 Orgs of the Digital Age: It’s about choice and mindset.
We are
here?
Walking
Dead
SaaS /
Platform
Digitally-
Driven
Tech Dependent
(Bound or Enabled)
Tech
“Startup”
Need to
‘Go Digital’

7. Today, software is eating the world, and is constantly being integrated into
every nook and cranny of our economy, society, and personal lives.
The best modern day businesses respond to unforeseen changes and
uncertainty by their ability to anticipate and adapt to constant change.
Your success is dependent on adjusting to new ways of thinking, learning,
and doing to unleash the full potential of digital’s critical function.
Only organizations who are intentional about their digital future will thrive with
capabilities built for the long term.
The best modern day brands respond to unforeseen changes and
uncertainty with their ability to anticipate and adapt to constant change.
Survival is dependent on adjusting to new ways of thinking, learning, and
doing to unleash the full potential of digital’s critical function.
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06. Welcome to… The Business of Software

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07. YOUR TRANSFORMATIONAL MINDSET
‘Being Digital’ is NOT Software, It’s a Mindset.
CURRENT STATE while evolving to… FUTURE VALUE
• Authentic Brand Promises
• Radical Transparency
• Lead with Intent
• Unified + Networked Platforms
• Relevant at the right-time
• Shared Understanding from
leadership through entire culture

9. 08. OBSTACLES TO PROGRESS
Cost ControlSplit PrioritiesUnderstanding Gap
Legacy tactics combined with
your own organization’s
complexity is working against
you. There’s new ways of
thinking, learning, being and
doing for the Digital Age.
Conflicting and competing
missions based on JOB FUNCTION
and INDUSTRY. The business of
software is completely different
than traditional businesses.
By now, technology should be
capturing business value through
mobile, social, cloud, big data
and analytics. Unfortunately,
software is shrouded in
confusion, viewed as a cost
center, and punished with
inadequate funding.
Regardless of your lifecycle, your company MUST become
digitally adaptive to have the ability to grow and scale.
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10. 09. OBSTACLE TO PROGRESS: Traditional Sourcing
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Traditional service models –
• staff augmentation
• general consulting
• offshoring
• development shops
• digital marketing agencies
• design studios
– don’t work anymore.

11. 10. OBSTACLE TO PROGRESS: Traditional IT
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Traditional business models must
be reinvented to stay relevant in
the 21st Century.
This takes new programs,
technologies, and the ability to
adjust to new meaningful ways of
adapting to emerging
opportunities.
• Service providers that advance
value propositions instead of
eating budgets.
• CIO + CxO Partnership
• Digital Age sourcing models for
Delivery Risk, Benefit + Value
• New contract models for
governance

12. 11. OBSTACLE TO PROGRESS: Traditional Literacy
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CIOCFO
COOCMO
CEO
The entire organization is finding creative ways to add
business value through software, and forcing it on IT.
No one has time to think about the economic impact.

13. 12. Our Purpose
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We are the Digital Business Transformation partner of choice helping traditional
businesses reimagine business models, redesign experiences and automate operations
….for modern 21st Century organizations.

14. The ONLY strategy +
execution firm that
can deliver this.
DIGITAL BUSINESS
MANAGEMENT™
Vision Governance,
IT-Business Strategy +
Cultural Alignment
INTELLIGENT ANALYTICS
Real-time transparency
for digital orgs
BUSINESS +
SERVICE DESIGN
Human-centric design
experiences to enhance:
DIGITAL EXECUTION
User Experience Design,
Software Engineering,
and R&D
- Business Models
- Experiences
- Operations
Products
that
Matter
Valuable
Ideas
Delivered
Innovations
People
Love
Better
Strategy
Decisions
13.

15. 14. Business Model, Customer Experience, Operations
BUSINESS
OUTCOMES BUSINESS
OUTCOMES
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15. Helping People Make Smarter Software Decisions
Cost + Quality
Transparency
Economic
Impact Reporting
Vendor Value
Indexing
Predict + Manage
Future Strategy
You wouldn’t invest in the stock market without
proper information on companies and value….
Yet, companies invest millions per year in software
and truly don’t understand what they’re getting.

17. 16. HOW TO START
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Digital Maturity Assessment
feature[23] combines objective analysis with vast software experience to help
modern businesses reimagine their businesses through digital channels. This
new mindset requires shared vision, organizational leadership, and cultural
transformation to unleash the full potential of digital’s critical function.
Accelerate Speed-to-Market
The best software teams not only reduce costs, but improve and develop
capabilities that enable innovation and agility to deliver business value at
higher quality. This takes disrupting outdated practices and a focus on
transforming business models, experiences, and operations.
Cost + Quality Transparency
Learn to harness complex software cost and quality economics for a leaner,
smarter + faster business for the long term. Proactively manage your portfolio
of digital technology investments instead of chasing surprises.
Better Digital Portfolio Value
Synch strategy with decision making to ensure that your company is
accomplishing objectives based on who you are today so you can anticipate and
adapt towards a healthy future state of who you'll need to be tomorrow.

18. 17. CLIENTS - 1
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19. 18. CLIENTS - 2
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20. 19. Are you the “Walking Dead”?
“Digital Darwinism is unkind to those who wait.”
– Ray Wang, Disrupting Digital Business
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