An overview on the process of content curation and how it can increase brand awareness and generate significant amounts of traffic coming to your site.

1. Content Curation For
Branding and Traffic
Part one: Strategy and Overview
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2. Content curation
means finding and
sharing content from
sources other than
your own original
content.

3. Benefits of Content Curation
Generate traffic
(direct and search)
Build brand awareness
and authority
Grow your social
network audiences
Improve social network
presence, attention, and
interaction

4. Consistently-Good Content Is
Rewarded with Attention and Clicks
When you share good content on a consistent
basis, you are training your followers to click
on your links and get rewarded with content
that they value and want to share.
Building a responsive audience is critical to the
success of the promotional campaigns you run
on your social networks now and in the future.

5. It’s All About Your Audience
To be truly successful, your primary focus must be on serving
your audience.
1. What information do they need or want?
2. Where can you add value to their social marketing experience?

6. Focus on a Specific Topic or Set of Topics
Make sure your topic fits the
needs of your target audience
and that your choice of topic is not
too broad.
The information you share should
enhance your brand and authority
on a given topic area.

7. Quality is Important
As a ‘curator’ you add value through review
and commentary.
Review every content item to find the best
available content for your audience. Take a
time to say something about the content
you share and give context to your readers.

8. Curated Blog Posts Create a Vibrant Foundation
of Content
Write posts that summarize
and/or comment on the
curated content item
Give credit where credit is
due and link to the original
source
Create at least one post per
week
Carefully optimize each post
for targeted keywords (try
Yoast plugin for WordPress)

9. Choose the Right Keywords
Selecting the right keyword for your
curated blog content is a vital part
of traffic generation
Use tools such as Google Keyword
Planner and Jaaxy to conduct
keyword analysis.

10. Things to Consider in Keyword Research
Average searches per month
Estimated Traffic
Level of Competition
SEO and Topical Fit

11. Importance of Hashtags
Hashtags help you reach your target
audience and create additional shares,
user impressions, and followers.
The more popular the hashtag is, the
more opportunity it represents for you.
One tool that you can use to find great
hashtags is RiteTag which gives you a
detailed analysis of specific hashtags.

12. Things to Consider When Selecting
the Best Hashtags
Average number
of clicks on links
Average number
of retweets
Average number
of favorites

13. Thank you!
Stay tuned for more in this series where
we show you, step-by-step, how to create
an effective content curation system as
part of your marketing mix
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