How you can jump start your business on a tight budget

1. SOCIAL MEDIA FOR
STARTUPS ON A
LIMITED BUDGET
Visit Feed140.com to create a free account.

2. ■ If you’re a startup, operating on a
limited budget, it becomes essential
to focus your marketing on low-
budget marketing strategies that
are proven to work.You need to
make every penny count.
■ Social media is essential to any new
startup’s marketing plan because it
offers free and low cost ways to
promote a new website. Social can
work better than techniques like
SEO to build traffic in the initial
states of promoting a startup.

3. Here are ways that startups can build a
strong following on social media.

4. 1. Create buyer personas
Creating a buyer persona will help you focus only on those
people that are likely to purchase what you have to offer.
When creating your buyer personas for potential
customers, you need to list:
■ Their job and demographic information
■ What a day in their life looks like
■ Their challenges or pain points
■ Places where they access the information they want
■ Their most common objections to making a purchase
Understanding all these aspects of your buyers will help
you focus your marketing and content to appeal to the
right buyers at every stage in the sales funnel.

5. 2. Create a responsive website
With a majority of internet users now
accessing the web from their mobile
devices, your startup website needs to have
responsive web design and be easily
accessible on all mobile devices.
Google’s “Mobilegeddon” update made
having a mobile-friendly site a ranking
factor in the Google search results.That
means, if you hope to use SEO to get traffic
to your website, your design needs to be
responsive, so it adapts to any mobile
device that it is viewed on.

6. 3. Create a social presence on select channels
One of the biggest misconceptions startups
have is that they need to build a presence
on every social network.This only means
you’ll spread yourself thin and remain
unfocused in your marketing strategy.
While I would recommend creating an
account on all social networks, just to make
sure no one else takes charge of your brand
name, you need to focus your efforts only
on those networks that your buyer persona
is spending the most time on.

7. 4. Invest in social advertisements
The fastest way to build a strong following on a
network like Facebook is with paid advertising.
Facebook Like ads can grow your following,
while Promoted post ads can boost
engagement on your best content.
OnTwitter and Pinterest, it is still easy to build
a following without advertising. But if you’re in
a hurry to grow your numbers and get your
startup in front of more people, explore
Twitters follower ads and Pinterest’s Promoted
Pins options.
Set aside a budget for social media advertising
and you will be able to build a strong social
media follower base in a much shorter time.

8. 5. Start a blog and post regularly
Your blog is an essential component of your
sales funnel, so invest some time and effort
in publishing posts that target the
challenges and pain points of your buyer
personas.
Publish content in multiple formats, like
video, infographics and PPT (Slideshare) to
reach those customers who prefer
consuming content in these formats. Spend
some time learning how to make your
content stand out from the clutter.

9. THANKYOU
Visit Feed140.com to create a free account.
ORIGINAL SOURCE:
http://trak.in/tags/business/2015/11/30/7-top-startups-ways-strong-
social-media-following/
ORIGINAL BLOG POST:
http://feed140.com/social-media-for-startups-on-a-limited-budget/