3. With approximately 80% of all searches
being conducted via Google, it is critical
to primarily focus SEO effort on this
search engine.
1) The Importance of Google:
4. Pick keywords that are relevant to
your business but also fairly easy to
rank for. Look for multi-word phrases
or ‘long-tail keywords’ as they are
usually less competitive
2) Keyword Selection –
5. Prospects are more likely to buy
from you if you are a thought
leader, so establish yourself as
one by creating extraordinarily
helpful content.
3) Content is King -
6. Another key part to attracting
customers is your generosity in giving
away information, access to tools,
etc., which also earns you inbound links
which improves your search engine
rankings.
4) Generosity is Also King –
7. 5) Social Media –
Focus on the top three social media
venues: Twitter, Facebook, and
linkedin. remember, ‘be real’ and ‘be
there’ to help the community rather
than to push products.
9. Facebook pages thrive through
predictable updates, which could include
highlighting new products once per week or
requesting feedback about new ideas that
your team is considering.
7) Nurture your creation :
10. your page’s structure is similar to
that of your personal Facebook
profile, which means you can add
both a profile photo, usually your
logo or some other existing
business identifier.
8) Add your visual identity :
11. 9) Set up your basic
information :
Once you have taken this step, you
can use the Facebook page
dashboard to fill out information
such as your company’s mission
statement, its physical location,
contact details, website.
12. Retargeting ads work by placing a tracking cookie on
each of your visitor’s computers. then, when they
leave your site, they start seeing ads to come back.
10) Retargeting :