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Product Development
Beginning with the end-user in mind



         Femi Longe
In this Session




      Introducing a user-centric mindset to
      software development

      Explore software development as
      product development
Your App is a Product




Prod uct [prod-uhkt, -uhkt]
noun
An article or substance that is manufactured or refined for sale.
Products meet needs (real or perceived) of people
2
Two things to take
note when designing
your app
Design your app to
do what people
need & want
Design your app to
appeal to people
What do people need?
People Want



   Health      Games Connecti
                              ons
               News

   J
Acco
    obs           Entertainment
     mmodation
                    Good
  Clothes           Food
How do I   build and sell a product
  that   people want?
What is theneed you
want to address?

Which people will   use
your solution?
Define the problem/need/want




                           Ask Questions




                   Your desired output is a
                   clear problem statement


       “A problem well defined is half the solution”
                                     – Someone Smart
Identify the solution




           Finalize on the solution that best addresses
              the problems and offers highest value.
What do you know about your user?
Create a Persona of your major user




A persona is a fictional person who represents a major user group for your
product
Sample Persona Template
You are in the business of designing
      great experiences
                      for your users
5
Five Important User-
Experience Design
Principles
Principle #1: Understand Your Users and Support Their Goals

                                    Who are the users?

                                    What are the main functions
                                    that the user will need?

                                    Why is the user using this
                                    particular piece of software
                                    and what are their goals?

                                    Is the software accessible
                                    by    users   of   different
                                    experience levels?

                                    What is the most intuitive
                                    way that the user could
                                    interact with the software?
Principle #2: Make Interface Easy to Learn & Enjoyable to Use


                                    Never create anything
                                    without first considering
                                    how people will interface
                                    with your product


                                    Being enjoyable can be
                                    as     simple      as    a
                                    navigation       structure
                                    that is straight- forward
                                    and intuitive
Principle #3: Remain Consistent




A consistent look and feel to a
system’s interfaces

If the same action is repeated, the
system needs to respond in a
consistent manner
Principle #4: Form a Dialogue with Your Users


                                       Use terms that make
                                       sense

                                       Don’t leave any doubt
                                       in your user’s mind —
                                       give them feedback
                                       for their actions
Watch people use your
                                       system in a real- world
                                       scenario
                                       Are they able to
                                       navigate around and
                                       achieve            their
                                       objectives with relative
                                       easy?
                                       Is     your    interface
                                       intuitive   to      both
                                       experienced and less
                                       experienced
If your software has too many parts    computer users?
not working well, users will move on
You have the task of
building a useful product
It takes a TEAM
Be Agile
Your product is only valuable when
    your users   actually use it
“It’s not done
until it ships”
Your app is not adding
value to your users sitting
on your computer
Femi Longe

Director of Programmes, Co-Creation Hub Nigeria

m: + 234 813 624 1976

e: femi@cchubnigeria.com

w: www.cchubnigeria.com
Any Questions




                ?

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App Development: Beginning with the end-user in mind

  • 1. Product Development Beginning with the end-user in mind Femi Longe
  • 2. In this Session Introducing a user-centric mindset to software development Explore software development as product development
  • 3. Your App is a Product Prod uct [prod-uhkt, -uhkt] noun An article or substance that is manufactured or refined for sale.
  • 4. Products meet needs (real or perceived) of people
  • 5. 2 Two things to take note when designing your app
  • 6. Design your app to do what people need & want
  • 7. Design your app to appeal to people
  • 9. People Want Health Games Connecti ons News J Acco obs Entertainment mmodation Good Clothes Food
  • 10. How do I build and sell a product that people want?
  • 11.
  • 12. What is theneed you want to address? Which people will use your solution?
  • 13. Define the problem/need/want Ask Questions Your desired output is a clear problem statement “A problem well defined is half the solution” – Someone Smart
  • 14. Identify the solution Finalize on the solution that best addresses the problems and offers highest value.
  • 15. What do you know about your user?
  • 16. Create a Persona of your major user A persona is a fictional person who represents a major user group for your product
  • 18. You are in the business of designing great experiences for your users
  • 20. Principle #1: Understand Your Users and Support Their Goals Who are the users? What are the main functions that the user will need? Why is the user using this particular piece of software and what are their goals? Is the software accessible by users of different experience levels? What is the most intuitive way that the user could interact with the software?
  • 21. Principle #2: Make Interface Easy to Learn & Enjoyable to Use Never create anything without first considering how people will interface with your product Being enjoyable can be as simple as a navigation structure that is straight- forward and intuitive
  • 22. Principle #3: Remain Consistent A consistent look and feel to a system’s interfaces If the same action is repeated, the system needs to respond in a consistent manner
  • 23. Principle #4: Form a Dialogue with Your Users Use terms that make sense Don’t leave any doubt in your user’s mind — give them feedback for their actions
  • 24. Watch people use your system in a real- world scenario Are they able to navigate around and achieve their objectives with relative easy? Is your interface intuitive to both experienced and less experienced If your software has too many parts computer users? not working well, users will move on
  • 25. You have the task of building a useful product
  • 26. It takes a TEAM
  • 28.
  • 29. Your product is only valuable when your users actually use it
  • 31. Your app is not adding value to your users sitting on your computer
  • 32.
  • 33.
  • 34. Femi Longe Director of Programmes, Co-Creation Hub Nigeria m: + 234 813 624 1976 e: femi@cchubnigeria.com w: www.cchubnigeria.com