48220 Parking Community Forum Results Presentation to Ferndale City Council on Feb. 22, 2010

1. COMMUNITY FORUM RECAP

2. GOAL

4. Parking System

5. DDA’s Priorities

6. How To Stimulate And Support Local Business Growth And New Development For Downtown Ferndale

8. Improve Quality of Life for Residents

10. DEMAND

11. City of Ferndale: Owns Public Parking Lots Owns & Manages the Auto Parking Fund which supports the Parking System Issues Permits for Development Rezones for Development CITY AUTHORITY

13. Parking Lots Outside Of The Central Business District And DDASYSTEM ISSUES

14. COMPREHENSIVE PLANNING

15. PLANNING CONSIDERATIONS

17. Conducted Parking Structure Site Analysis:

18. Withington Parking Lot 2007

19. City Hall Parking Lot 2009 – joint effort

20. Formed a DDA Parking Committee - October 2009

21. Reassessed Parking Deficit - December 2009

22. Tried Launching an Employee Shuttle Program

23. Found More System Issues with Parking Before this could be AccomplishedDDA ACTION

24. Joint Meeting with City on 12/7/09 for Parking System Improvements Needed Council Presentation on 12/14/09 for Parking System Improvements Needed DDA Parking 2010 Goals & Objectives Formally Adopted 1/22/10 DDA Resolution for Parking Priority Adopted 1/22/10 DDA ACTION

26. Advertising/Publicity

27. Woodward Talk - Jan. 27 – 20,000+ Homes

28. DowntownFerndale.com website

29. Constant Contact EBlast – 1700+ Consumers

30. Ferndale Chamber of Commerce Member Eblast

31. Downtown Ferndale Facebook – 2700+

32. 100 Posters distributed downtown

33. 1000 Postcards hand distributed to businesses, residents

34. Ferndale DDA Press Release

35. Media Coverage in Daily Tribune, South Oakland Eccentric, Woodward Talk, Ferndale 115, The Detroit Free Press, 4 & 7

37. SURVEY & FORUM RESULTS

38. SURVEY & FORUM RESULTS

43. Dedicated Account Line Item For Parking Deck Capital Improvement Project

44. Adopt A Payment-in-lieu Policy For Intensification Of Use In CBD

45. City Release Of An RFP For A Parking Structure And Financing Plan

46. Finding Additional Financial Resources Towards The Parking Structure To Help Auto Parking Fund Become Self-sufficient In Sustaining The Annual Bond Debt

47. Add The DDA’s Parking Chairperson To Its Committee, Representing The Businesses And Residents Who Serve On Our Committee. BUDGET CONSIDERATIONS