This slide is created for business presentation in Jaipuria Institute of Management Lucknow.

1. mahindra Presented by: Feroz Ahmad Ashish Nayan Harsh Sharma Ashutosh Singh ChandraPrakash Bhanupriya Mishra

2. Introduction Set up in 1945 as Mahindra & Mohammed. Renamed as Mahindra & Mahindra in 1948. Introduced first time Jeep in Indian. Converted into public limited co. in 1955. Largest manufacturer of tractors in Indian over 25 years.

3. Contin… Entered into the two-wheeler segment in India by taking over Kinetic Motors. Acquired plants in China, the UK and three assembly plants in the US. Became market leader in the Indian tractor segment in 1983.

4. Business Strategy Restructuring of the Company E-Business Initiative Joint Ventures Foreign Competition Market leader in Tractor and UV segment Strong market base in urban & semi-urban areas

5. Marketing Tools Offers Customized products Offers products at lower rate Focuses on quality of the products Customer relationship management Direct marketing in rural areas

6. Market Position

7. Source of the content : wikinvest.com

8. Products Sports Utility VehiclesJeep Commercial Vehicles Multi Utility Vehicles Pick ups Tractors

10. Bajaj Auto

11. TVS Motors

12. Hero Honda

13. Bajaj Tempo

15. Toyota

16. Ford

17. Hyundai

18. Skoda