The document outlines the various groups that engage with a festival, including tourist agencies, international and UK audiences, artists and thinkers, local citizens, promoters, volunteer staff, and performing companies and industry delegates. It explores who the festival team serves by describing the different people involved with the event from attendees to organizers.

1. FESTIVAL CUSTOMERS

2. FESTIVAL CUSTOMERS
Who does your festival team serve?
Tourist agencies Festival Edinburgh Team International Audiences UK Audience Core Festival Staff
Who does your festival team serve?
Could you describe 50 different
poeple who engage with your
festival?
Part time artists/thinkers Full time individual artists Edinburgh Citizens, Local Promotoers (Publishers,
(not their job) and thinkers People Artist Representatives)
Volunteer Staff Individual Givers Performing Companies Industry Delegates

3. FESTIVAL CUSTOMERS
Tourist agencies Festival Edinburgh Team International Audiences UK Audience Core Festival Staff
Part time artists/thinkers Full time individual artists Edinburgh Citizens, Local Promotoers (Publishers, SOMETHING
(not their job) and thinkers People Artist Representatives)
Who does your festival team serve?
Could you describe 50 different
Volunteer Staff Individual Givers Performing Companies Industry Delegates
poeple who engage with your
festival?

4. FESTIVAL CUSTOMERS
Tourist agencies Festival Edinburgh Team International Audiences UK Audience Core Festival Staff
Part time artists/thinkers Full time individual artists Edinburgh Citizens, Local Promotoers (Publishers, SOMETHING
(not their job) and thinkers People Artist Representatives)
Volunteer Staff Individual Givers Performing Companies Industry Delegates