2. Target Market
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•
•
•
Upper Class Guests
Hotels Guests (business, leisure, families, couples…)
Visitors (daily forfaits, one services…)
Groupes
(week package, seminaires…)
• Asian & US market represent
the major part of the customers.
3. The SoLoMo Offer
• Mobile and Tablet display adaptibility
• Users friendly
• Each Participant will gain a special Spa treatement as soon as :
Share the MOSpa application at least to 10 their contacts
Post a statut concerning our Application on their own
Facebook & Twitter page.
4. Why The SoLoMo Offer
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•
•
•
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Reinforce customers relationship
Create a buzz around our Spa and its application
Gain guests and try to acquire them
Reach our guest contact database
Attract visitors who are searching a Spa thanks to the high
localisation of the Spa on Maps
5. How ‘localize’ our Target Market
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•
•
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Google Place
GPS
Sport Google Maps
Foursquare
Mandarin Oriental Application owner
6. Spa Application Game
Each particpants who has
shared the apllication to heir
contacts and promote it on
their own facebook & tiwtter
account will be gratified of a A
Spa Special treatment
Of course this offer will be
limited in time and considering
the spa occupancy.
