Print media's ad revenue, circulation and subscriptions are dropping, but 74% of consumers don't want online content to replace print. Which publishers should worry the most?

1. TrendTruth: Print Alive, Not Well Over two-thirds of consumers use print sources to stay informed, but big newspapers still need to worry.

2. The assumption: print is dying.

5. The reality: print still has an audience.

6. “ Which of the following sources do you rely on for information?”

8. The real question: Which print publishers suffer more?

10. “ What kinds of print media do you subscribe to and pay for?”

12. Are online subscriber fees the answer?

16. How do we know this?

19. FGI Research: custom panels, research experts, dynamic approach.