Why do 77% of shoppers report holding a customer rewards card, but only 40% hold a store-issued credit card?

1. TrendTruth: Store Credit 77% of all shoppers hold a loyalty card –but just 40% use a store-issued credit card. Why the discrepancy? FGI investigates.

2. More businesses than ever offer rewards for loyalty.

5. “ At which stores do you hold a customer loyalty card? Check all that apply.”

7. Why get a loyalty card?

8. “ What are the advantages of signing up for a customer loyalty card?”

10. Fewer shoppers pursue store-issued credit.

12. What about the non-adopters?

17. How do we know this?

20. FGI Research: custom panels, research experts, dynamic approach.