Social media, review sites & the sharing economy are among the disruptive factors in the tourism industry. Here’s how they can contribute to responsible tourism and how destinations ought to embrace these disruptive technologies.
How social networks contribute to responsible tourism
1. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
Social Networks and
Responsible Tourism
2. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
What about social media?
The rise of social networks and mobile
device adoption worldwide means power
has shifted from big corporations to
individual consumers…
3. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
4. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
5. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
6. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
7. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
8. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
Making sense of “sense of place”
9. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
Making sense of “sense of place”
10. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
Some DMO examples…
11. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
Some DMO examples…
12. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
Some DMO examples…
13. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
Some DMO examples…
14. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
Some DMO examples…
15. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
Takeaways
• Travelers are in charge
• Locals have influence
• DMO role must change from destination
marketing to conversation MC &
leadership in responsible tourism
• Social platforms hold great power: will you
embrace it?
16. Responsible Tourism in Destination Conference, Barcelona, October 4th 2013
By Frederic Gonzalo, aka @gonzogonzo #RTD7
Questions? Comments?
www.fredericgonzalo.com