GRAYSON PAGE ITV's journey in linking their Rights Management resources to the commercial potential of its Archive

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FIAT/IFTA

As presented by Dale Grayson and Kay Page at the 2018 FIAT/IFTA World Conference in Venice.

Datos y análisis

Data driven: ITV's journey in
linking Rights Management
resources to the commercial
potential of its Archive

Produces
Broadcast &
Platforms
All
Rights
Distributes
ITV is….

Produces
Distributes
Broadcast &
Platforms
Rights Management team Archive Team Rights Management team Archive Team
Rights Management team Archive Team
How we were structured…..

Where is...?
What have we
got….?
Can I sell….? Have we ever
sold…?

A Metadata vision
What did we do?
Rights and Archives under the same
team structure
Archive Transformation

● Prioritise effort and allocate resource
● Team engagement
● Clear correlation between Archive operation and
ITV (Corporate) strategy
● Stakeholder support
● Management board backing
How does this help?

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