There are 726 million 3G mobile phone subscribers. Yet most companies are not designing intelligent content for them. It's a huge opportunity. As part of a Keynote I gave at ICC 2011, I highlight three companies that are doing it well (SCVNGR, Flirt.com, and Shazam.com).
Come follow along as I highlight the reasons why you need to be developing intelligent content for mobile devices.
70. WHAT ABOUT PRIVACY?
Fear of privacy loss
"I don't know. We’re making
this up as we go."
“Come now, you have the grand gift of
discourse Oprah; you deal in the business of
exposing private matters yourself.”
71. WHAT ABOUT PRIVACY?
Fear of privacy loss
"I don't know. We’re making
this up as we go."
Come now, you have the grand gift of
discourse Oprah; you deal in the business of
exposing private matters yourself.
“Do you even have to ask my opinion?”
72. I know the credit
card companies,
social networks like
Facebook, and
many others are
collecting
information about
us, but please – let
us have an opt out!
73. LESSONS LEARNED
REWARD PEOPLE FOR USAGE
THE RIGHT CONTENT AT THE
RIGHT TIME & PLACE
DESIGN INTELLIGENTLY IN
CONTEXT
DESIGN TO SELL
ALLOW FOR PRIVACY OPT OUTS
78. CREDITS & ATTRIBUTION
Slide Sources Notes
6 California Institute of Technology - Copyright
9 http://research.nokia.com/research/sensing_and_data_intelligence
14 Fan Art by the Iconfactory – authorized by LucasFilms
42 - 44 Courtesy of Reuters - Copyright
47 Courtesy of Reuters - Copyright
51 http://www.filmofilia.com/2009/03/29/sherlock-holmes-teaser-poster/
52 Copyright Warner Brothers
61 http://lori-baxter.deviantart.com/art/Sherlock-Holmes-Wallpaper- Deviant Art
159794784?qj=2&q=sort:time+favby:LauraZel&qo=480
65 http://www.dailymail.co.uk/tvshowbiz/article-1229446/Oprah-Winfrey-time-iconic-chat-
2011.html