FREE REPORT: cosmetics in Poland: market and segment trends, and route to market analysis. Channels, consumer point of sale preference, local players and local brands, drill down on the skin care sector. ---->>>> PDF Version Available for download at the following URL: http://www.amati-associates.com/free-reports/ In the "Free Download" Tab

1. AMATI
& Associates
COSMETICS IN POLAND:
MARKET TRENDS
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2. AMATI
Cosmetics Trends in Poland
& Associates
Cosmetics in Poland is soaring in value, steadily in the past 3 years
Poland Cosmetics Market in MM EUR
• Poland is one of the top 10
European markets for
cosmetics
+20%
• International Players: such as
L’Oreal, P&G, Avon, Henkel,
Beiersdorf, Colgate
• Local Players: such as Bell,
Bielenda, Dr Irena Eris, Ziaja,
Soraya, Joko
• In the period 07-12 growth in
value is around 20%
2007
2008
2009
2010
2011
2012
• International crisis, led a 35%
decline in remittances in 2009,
which impacted all major FMCG
segments.
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3. AMATI
Cosmetics Trends in Poland
& Associates
All top categories are above the size of the 2009 drop
Hair Care
Perfumes
Skin Care
2007 2008 2009 2010 2011 2012
2007 2008 2009 2010 2011 2012
2007 2008 2009 2010 2011 2012
• Hair-care is the biggest segment in value followed by Skin care and then Fragrances
• Growth rates have been slowing down especially after the 2009 drop
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4. AMATI
Drill-down: Skin Care
& Associates
Feminine Skin Care leads the segment, followed by Shaving and Men-care. Healthy growth rates, in a fairly
segmented market
Skin Care
Sales by Category
(Value; 2012)
Shaving and Men-care
+18%
+24%
Sun
Protection
Shaving
and Men
Cosmetics
2007
2012
Sun Protection
2007
2012
Concentration
Skin Care
Leader
Others
+24%
2007
Top 210
2012
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5. AMATI
Other segments: trends
& Associates
Most categories are showing off a double digit growth rate vs. the previous 3 years
Dental Care
Color Cosmetics
+12%
+10%
2010
2011
Deodorants
2012
2010
2011
2012
Childcare
+6%
+6%
2010
2011
2012
2010
2011
2012
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6. AMATI
Route to market – Quick facts
& Associates
There are several channels to manage in Poland, and the drugstore takes the lion’s share of the volume
Description
Drugstores
Independents, and/ or chain (e.g.
includes chained pharmacies)
Hypermarkets
COSMETICS
Share
Large chains
Supermarkets
Larger and smaller chain
Pharmacies
Independent pharmacies
Other
Groceries, Newsstands and
Convenience
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7. AMATI
Consumer channel preference
& Associates
Female and Male respondents in Poland, have different channel preferences for cosmetics shopping
Female Respondents
Preferences
Male Respondents
Preferences
Super
Super
Pharmacies
Pharmacies
Local stores
Internet
Hypermarkets
• Male respondents seem to
prefer shopping experience
which limit educational
opportunities as much as
interaction with sales staff
• In any case Drugstores and
Supermarkets represent the
most sought after channels
Local stores
Internet
Hypermarkets
Drugstores
Drugstores
Direct
Direct
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8. AMATI
Route-to-market Drill down: Rossmann
& Associates
German retailer Rossmann is a market leader in Poland, in which is present since 1993
Number of Outlets
2000
2005
2010
2012
Revenues
2000
2005
2010
2012
• Entered in the market in 1993 in Łodz. Nowadays it is present in ca. 300 polish
cities.
• In Poland they employ ca. 8,000 people
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9. Local Players: Brands
ILLUSTRATIVE
AMATI
& Associates
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10. AMATI
& Associates
AMATI
& Associates
Registered address:
ul. Pułku Baszta 4A lok. 26,
02-649 Warszawa, polska
nip: pl 5213627346
url: www.filibertoamati.com
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