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Buzz marketing
1. Buzz Marketing
Shot of adrenaline and
a chaser of product
information
A great PR vehicle
Principle: not to use a
specific media
Combines a wacky,
jaw-dropping event
or experience
Event or
activity that
generates
publicity,
excitement,
and
information to
the consumer
2. Moreover…
Buzz marketing is always about surprising and delighting the
customers
It aims at targeting and occupying all channels of communications in order
to create a significant “noise” and therefore interest in the market place for
consumers to talk about the product and try it.
You have to clearly Identify Your Target Customer
Make sure that your product has a unique, stand out quality that your
competitor does not provide
Build Your Reputation
Create the "Buzz”
4. Buzz Marketing and story telling
Communicating by telling a story
instead of telling the advantages
of the product or the service
Myths, Stereotypes etc…
8. The best job of the world on Hamilton Island
• Queensland tourism agency
• 75 000 €
• Hired by the Australien governement to stay 6 month on the island and maintain a
blog in order to show vidoes and pictures
• 350 applications 1 hour after the ad
A very successful Buzz!
9. Buzz marketing Viral marketing
• Creating excitement build • Get your audience to do
up leading to talk in the marketing for you
street • Focus: The spreading of
• Focus: the talking about your message
your promotion • Web is a key element
• Mail, SMS and web are
integrated in a multi channel
campaign
10. THANK YOU
Sehit Muhtar Bey Cad. No 9 4th Floor
0212 256 45 80
info@enkiadv.com
Filiz ÖZDEMIR
filiz_ozdemir@ymail.com