1. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
Table of Contents
Page
Quarterly Financial Highlights 1-2
NFS Financial Reporting Structure 2
Quarterly Consolidated Income Statements 4
Combining Income Statements
For the three months ended September 30, 2008 5
For the three months ended September 30, 2007 6
Quarterly Consolidated Balance Sheets 8
Individual Investments Segment
Quarterly earnings trends 9
Account value activity 9
Account values by product 10
Sales by product 10
Sales by channel 10
Retirement Plans Segment
Quarterly earnings trends 11
Account value activity 11
Account values by product 12
Sales by product 12
Sales by channel 12
Individual Protection Segment
Quarterly earnings trends 13
Policy reserves 13
Insurance in force 13
Sales by product 14
Sales by channel 14
Investment life quarterly earnings trends 15
Investment life policy reserve activity 15
Fixed life quarterly earnings trends 16
Fixed life policy reserve activity 16
Corporate and Other Segment
Quarterly earnings trends 17
Nationwide Bank and Medium Term Notes Key Ratios and Statistics 17
Account value activity 17
Other Data
Customer funds managed and administered 18
Separate account assets by segment and fund type 18
Securities available-for-sale 19
Aging of gross unrealized losses on securities available-for-sale 19
Credit quality of fixed maturity securities available-for-sale 20
Mortgage loans by region and property type 20
Deferred policy acquisition costs 21
Individual variable annuity deferred acquisition costs 22
Value of business acquired 23
Individual variable annuity guaranteed minimum death benefits 24
Individual variable annuity guaranteed minimum accumulation benefits 25
Individual variable annuity guaranteed minimum income benefits 25
Individual variable annuity guaranteed lifetime withdrawal benefits 26
Individual variable annuity guaranteed minimum death benefit reserve activity 26
Individual fixed annuity and fixed option of variable annuity summary of crediting rate detail 26
Historical Data 27-40
Glossary 41-44
Shareholder Information 45

2. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
Quarterly Financial Highlights
($ in millions except for per share data) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Operating Revenues
Individual investments $ 359.0 $ 370.7 $ 338.8 $ 330.3 $ 314.5
Retirement plans 284.9 296.9 279.1 281.0 275.0
Individual protection 332.8 345.8 344.6 354.7 346.3
Corporate and other 172.1 173.4 135.9 144.3 82.7
Total operating revenues $ 1,148.8 $ 1,186.8 $ 1,098.4 $ 1,110.3 $ 1,018.5
Net realized investment gains/(losses) (1) (17.0) (118.1) (182.1) (29.8) (533.9)
Total revenues $ 1,131.8 $ 1,068.7 $ 916.3 $ 1,080.5 $ 484.6
Pre-tax Operating Earnings (Loss)
Individual investments $ 65.0 $ 69.1 $ 62.5 $ 47.7 $ (120.7)
Retirement plans 59.6 75.9 53.9 55.6 55.3
Individual protection 65.2 69.3 64.9 78.4 72.2
Corporate and other 13.9 2.3 (13.9) 4.9 (50.4)
Pre-tax operating earnings (loss) $ 203.7 $ 216.6 $ 167.4 $ 186.6 $ (43.6)
Federal income tax expense 49.1 54.9 35.9 59.0 (21.8)
Net operating earnings (loss) $ 154.6 $ 161.7 $ 131.5 $ 127.6 $ (21.8)
Net realized investment gains/(losses), net of taxes (2) (8.4) (66.2) (87.9) (41.5) (315.4)
Discontinued operations, net of taxes 0.8 (21.3) 0.9 (0.7) (9.2)
Net income (loss) $ 147.0 $ 74.2 $ 44.5 $ 85.4 $ (346.4)
Per Common Diluted Share
Net operating earnings (loss) $ 1.08 $ 1.16 $ 0.95 $ 0.92 $ (0.16)
Net realized investment gains/(losses), net of taxes (2) (0.06) (0.48) (0.64) (0.29) (2.29)
Discontinued operations, net of taxes 0.01 (0.15) 0.01 (0.01) (0.06)
Net income (loss) $ 1.03 $ 0.53 $ 0.32 $ 0.62 $ (2.51)
Sales by Channel
Non-affiliated
Independent broker/dealers $ 1,555.0 $ 1,580.5 $ 1,561.9 $ 1,425.4 $ 1,291.1
Wirehouse and regional firms 703.6 815.0 706.4 608.9 522.2
Financial institutions 604.1 663.8 610.7 553.3 462.5
Pension plan administrators 95.6 137.4 119.6 101.1 109.1
Life specialists 12.9 137.3 105.6 95.3 47.2
Affiliated
Nationwide Retirement Solutions 1,073.8 1,064.3 1,161.1 1,114.2 1,135.6
Nationwide Financial Network 357.7 386.8 320.9 316.6 302.0
Mullin TBG 41.5 4.2 99.9 53.5 22.4
Total $ 4,444.2 $ 4,789.3 $ 4,686.1 $ 4,268.3 $ 3,892.1
(1)
Excluding operating items (periodic net amounts paid or received on interest rate swaps that do not qualify for hedge accounting treatment, trading portfolio
realized gains and losses, trading portfolio valuation changes, and net realized gains and losses related to securitizations).
(2)
Excluding operating items (periodic net amounts paid or received on interest rate swaps that do not qualify for hedge accounting treatment, trading portfolio
realized gains and losses, trading portfolio valuation changes, and net realized gains and losses related to securitizations), and net of adjustment to amortization
related to net realized gains/(losses).
Note: The results of operations of TBG Financial are reflected as discontinued operations.
1

3. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
Quarterly Financial Highlights
($ in millions except for per share data) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Balance Sheet Data
Total assets $ 121,460.5 $ 119,207.1 $ 112,612.6 $ 110,771.2 $ 102,086.9
Customer funds managed and administered $ 165,275.2 $ 162,365.4 $ 153,304.6 $ 152,818.5 $ 140,882.5
Shareholders' equity
Including accumulated other comprehensive income (AOCI) (1) $ 5,340.4 $ 5,324.6 $ 5,003.9 $ 4,912.6 $ 4,211.6
AOCI (61.1) (81.5) (378.4) (525.2) (844.4)
Excluding AOCI $ 5,401.5 $ 5,406.1 $ 5,382.3 $ 5,437.8 $ 5,056.0
Net operating return on average equity excluding AOCI 11.3% 12.0% 9.8% 9.4% (1.7%)
Statutory capital and surplus $ 3,249.3 $ 3,175.1 $ 2,990.9 $ 3,015.0 $ 2,825.8
Stock Data
Closing Price $ 53.82 $ 45.01 $ 47.28 $ 48.01 $ 49.33
Weighted average common shares outstanding
Basic 141.8 139.0 137.9 137.8 137.9
Diluted 142.7 139.7 138.3 138.6 137.9
Book value per share
Including AOCI $ 38.48 $ 38.44 $ 36.31 $ 35.62 $ 30.52
Excluding AOCI $ 38.92 $ 39.03 $ 39.06 $ 39.43 $ 36.64
(1)
Includes changes in fair value of certain investments and derivatives under SFAS 115 and SFAS 133.
Note: The results of operations of TBG Financial are reflected as discontinued operations.
NFS Operating Segment Reporting Structure
NATIONWIDE FINANCIAL
SERVICES, INC.
Individual Retirement Individual Corporate
Investments Plans Protection and Other
Medium Term Notes
Public Sector - 457
Variable Annuities Fixed Life
Universal
Fixed Annuities Nationwide Bank
Whole
Private Sector – 401(k)
Term
Income Products Nationwide Funds Group
Investment Life
Variable Universal
Structured Products
Advisory Services
COLI
Corporate Other
2

4. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
This Page Intentionally Left Blank.
3

5. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
Quarterly Consolidated Income Statements
($ in millions) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Operating Revenues
Asset fees $ 193.5 $ 202.5 $ 183.9 $ 187.6 $ 174.3
Cost of insurance charges 105.1 107.6 109.5 111.2 113.4
Administrative fees 29.7 32.7 32.9 39.4 33.1
Surrender fees 17.2 16.6 18.8 16.2 16.0
Total policy charges 345.5 359.4 345.1 354.4 336.8
Premiums 101.7 115.7 109.1 105.2 89.8
Net investment income 547.3 561.8 519.5 511.5 480.8
Operating realized gains (losses) (3.4) (12.7) (16.8) (4.1) (21.2)
Other income 157.7 162.6 141.5 143.3 132.3
Total operating revenues 1,148.8 1,186.8 1,098.4 1,110.3 1,018.5
Benefits
Interest credited to policyholder accounts 333.3 329.6 312.6 294.1 300.8
Life insurance and annuity benefits 161.4 181.8 183.5 178.7 188.1
Policyholder dividends 23.1 18.7 23.9 24.4 23.7
Total benefits 517.8 530.1 520.0 497.2 512.6
Expenses
Commissions 182.2 202.4 181.2 179.9 154.0
General operating expenses 242.2 236.2 233.5 239.5 219.5
Deferral of policy acquisition costs (155.0) (173.2) (154.5) (158.1) (128.6)
Subtotal 269.4 265.4 260.2 261.3 244.9
Amortization of policy acquisition costs 116.3 134.8 113.9 135.2 268.9
Amortization of VOBA and other intangible assets 12.7 10.2 9.2 4.1 9.6
Interest expense 28.9 29.7 27.7 25.9 26.1
Total expenses 427.3 440.1 411.0 426.5 549.5
Pre-tax operating earnings (loss) $ 203.7 $ 216.6 $ 167.4 $ 186.6 $ (43.6)
Federal income tax expense 49.1 54.9 35.9 59.0 (21.8)
Net operating earnings (loss) $ 154.6 $ 161.7 $ 131.5 $ 127.6 $ (21.8)
(1)
Net realized investment gains/(losses), net of taxes
Realized gains/(losses) on sales, net of hedging 3.1 1.2 (5.0) (1.4) (17.2)
Other-than-temporary impairments, including mortgage loan
valuation allowance adjustment (10.7) (52.7) (57.5) (62.1) (257.8)
Credit default swaps (0.8) (1.9) (1.7) (1.1) (4.0)
Derivatives, excluding hedging gains and losses on sales
and credit default swaps 0.3 (12.6) (23.8) 20.5 (42.0)
Amounts credited to policyholder dividend obligation (0.5) (0.4) (0.1) 2.4 5.6
Adjustment to VOBA amortization 0.2 0.2 0.2 0.2 -
Subtotal (8.4) (66.2) (87.9) (41.5) (315.4)
Discontinued operations, net of taxes 0.8 (21.3) 0.9 (0.7) (9.2)
Net income (loss) $ 147.0 $ 74.2 $ 44.5 $ 85.4 $ (346.4)
(1)
Excluding operating items (periodic net amounts paid or received on interest rate swaps that do not qualify for hedge accounting treatment, trading portfolio
realized gains and losses, trading portfolio valuation changes, and net realized gains and losses related to securitizations), and net of adjustment to amortization
related to net realized gains/(losses).
Note: The results of operations of TBG Financial are reflected as discontinued operations.
4

6. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
Combining Income Statement
For the three months ended September 30, 2008
Individual Retirement Individual Corporate
($ in millions) Investments Plans Protection and Other Total
Operating Revenues
Asset fees $ 135.7 $ 26.3 $ 12.3 $ - $ 174.3
Cost of insurance charges - - 113.4 - 113.4
Administrative fees 8.9 2.6 21.6 - 33.1
Surrender fees 11.0 0.4 4.6 - 16.0
Total policy charges 155.6 29.3 151.9 - 336.8
Premiums 20.2 - 69.6 - 89.8
Net investment income 131.5 163.9 123.9 61.5 480.8
Operating realized gains (losses) - - - (21.2) (21.2)
Other income 7.2 81.8 0.9 42.4 132.3
Total operating revenues 314.5 275.0 346.3 82.7 1,018.5
Benefits
Interest credited to policyholder accounts 93.3 110.6 50.1 46.8 300.8
Life insurance and annuity benefits 70.4 1.1 116.6 - 188.1
Policyholder dividends - - 23.7 - 23.7
Total benefits 163.7 111.7 190.4 46.8 512.6
Expenses
Commissions 75.4 39.5 34.9 4.2 154.0
General operating expenses 39.9 67.4 56.6 55.6 219.5
Deferral of policy acquisition costs (70.6) (8.5) (49.5) - (128.6)
Subtotal 44.7 98.4 42.0 59.8 244.9
Amortization of policy acquisition costs 226.3 9.1 33.5 - 268.9
Amortization of VOBA and other intangible assets 0.5 0.5 8.2 0.4 9.6
Interest expense - - - 26.1 26.1
Total expenses 271.5 108.0 83.7 86.3 549.5
Pre-tax operating earnings (loss) $ (120.7) $ 55.3 $ 72.2 $ (50.4) $ (43.6)
Federal income tax expense (21.8)
Net operating earnings (loss) $ (21.8)
(1)
Net realized investment gains/(losses), net of taxes (315.4)
Discontinued operations, net of taxes (9.2)
Net income (loss) $ (346.4)
(1)
Excluding operating items (periodic net amounts paid or received on interest rate swaps that do not qualify for hedge accounting treatment, trading portfolio
realized gains and losses, trading portfolio valuation changes, and net realized gains and losses related to securitizations), and net of adjustment to amortization
related to net realized gains/(losses).
Note: The results of operations of TBG Financial are reflected as discontinued operations.
5

7. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
Combining Income Statement
For the three months ended September 30, 2007
Individual Retirement Individual Corporate
($ in millions) Investments Plans Protection and Other Total
Operating Revenues
Asset fees $ 148.0 $ 32.1 $ 13.4 $ - $ 193.5
Cost of insurance charges - - 105.1 - 105.1
Administrative fees 7.0 3.2 19.5 - 29.7
Surrender fees 11.5 0.6 5.1 - 17.2
Total policy charges 166.5 35.9 143.1 - 345.5
Premiums 29.7 - 72.0 - 101.7
Net investment income 153.4 162.1 116.7 115.1 547.3
Operating realized gains (losses) - - - (3.4) (3.4)
Other income 9.4 86.9 1.0 60.4 157.7
Total operating revenues 359.0 284.9 332.8 172.1 1,148.8
Benefits
Interest credited to policyholder accounts 109.7 111.9 48.1 63.6 333.3
Life insurance and annuity benefits 51.9 - 109.5 - 161.4
Policyholder dividends - - 23.1 - 23.1
Total benefits 161.6 111.9 180.7 63.6 517.8
Expenses
Commissions 101.1 42.2 32.1 6.8 182.2
General operating expenses 50.2 70.0 63.5 58.5 242.2
Deferral of policy acquisition costs (100.1) (9.0) (45.9) - (155.0)
Subtotal 51.2 103.2 49.7 65.3 269.4
Amortization of policy acquisition costs 79.8 9.4 27.1 - 116.3
Amortization of VOBA and other intangible assets 1.4 0.8 10.1 0.4 12.7
Interest expense - - - 28.9 28.9
Total expenses 132.4 113.4 86.9 94.6 427.3
Pre-tax operating earnings (loss) $ 65.0 $ 59.6 $ 65.2 $ 13.9 $ 203.7
Federal income tax expense 49.1
Net operating earnings (loss) $ 154.6
(1)
Net realized investment gains/(losses), net of taxes (8.4)
Discontinued operations, net of taxes 0.8
Net income (loss) $ 147.0
(1)
Excluding operating items (periodic net amounts paid or received on interest rate swaps that do not qualify for hedge accounting treatment, trading portfolio
realized gains and losses, trading portfolio valuation changes, and net realized gains and losses related to securitizations), and net of adjustment to amortization
related to net realized gains/(losses).
Note: The results of operations of TBG Financial are reflected as discontinued operations.
6

8. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
This Page Intentionally Left Blank.
7

9. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
Quarterly Consolidated Balance Sheets
($ in millions, except per share data) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Assets
Investments
Securities available-for-sale, at fair value:
Fixed maturity securities $ 27,295.4 $ 27,189.2 $ 26,796.7 $ 26,209.8 $ 24,849.6
Equity securities 69.7 124.2 117.6 114.7 69.3
Trading assets 24.7 37.7 66.5 55.4 63.7
Mortgage loans on real estate, net 8,534.5 8,316.1 8,156.4 7,940.6 7,913.9
Real estate 29.5 21.8 21.6 18.0 16.4
Policy loans 1,007.2 1,018.3 1,036.7 1,042.0 1,050.4
Other long-term investments 1,195.7 1,187.2 1,164.3 1,156.0 1,228.8
Short-term investments 1,395.2 1,173.6 1,327.5 1,008.5 1,188.6
Total investments 39,551.9 39,068.1 38,687.3 37,545.0 36,380.7
Cash 73.2 73.6 73.0 180.9 145.0
Accrued investment income 412.5 368.4 420.1 337.7 388.7
Deferred policy acquisition costs 4,054.1 4,095.6 4,267.0 4,367.6 4,428.3
Value of business acquired 363.9 354.8 345.9 345.7 338.2
Other intangible assets 45.1 44.3 43.5 42.7 41.9
Goodwill 350.6 301.2 301.2 301.2 292.4
Other assets 2,822.5 2,046.1 2,187.0 1,893.8 2,163.2
Separate account assets 73,786.7 72,855.0 66,287.6 65,756.6 57,908.5
Total assets $ 121,460.5 $ 119,207.1 $ 112,612.6 $ 110,771.2 $ 102,086.9
Liabilities and shareholders' equity
Future policy benefits and claims $ 36,313.2 $ 35,441.5 $ 35,523.0 $ 34,568.6 $ 34,252.3
Short-term debt 454.1 309.3 327.6 412.5 336.6
Long-term debt 1,515.1 1,565.1 1,620.0 1,660.1 1,720.3
Other liabilities 4,051.0 3,711.6 3,850.5 3,460.8 3,657.6
Separate account liabilities 73,786.7 72,855.0 66,287.6 65,756.6 57,908.5
116,120.1 113,882.5 107,608.7 105,858.6 97,875.3
Shareholders' equity 5,340.4 5,324.6 5,003.9 4,912.6 4,211.6
Total liabilities and shareholders' equity $ 121,460.5 $ 119,207.1 $ 112,612.6 $ 110,771.2 $ 102,086.9
Capital Structure
($ in millions) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Total capital, including AOCI $ 6,855.5 $ 6,889.7 $ 6,623.9 $ 6,572.7 $ 5,931.9
Less AOCI (61.1) (81.5) (378.4) (525.2) (844.4)
Total capital, excluding AOCI $ 6,916.6 $ 6,971.2 $ 7,002.3 $ 7,097.9 $ 6,776.3
Leverage, including AOCI
Long-term debt--to--total capital 22.1% 22.7% 24.5% 25.3% 29.0%
Leverage, excluding AOCI
Long-term debt--to--total capital 21.9% 22.5% 23.1% 23.4% 25.4%
Ratio of pre-tax operating earnings (loss) before interest
expense to interest expense 8.0X 8.3X 7.0X 8.2X -0.7X
8

10. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
Individual Investments
Quarterly Earnings Trends
($ in millions) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Operating Revenues
Asset fees $ 148.0 $ 155.0 $ 141.9 $ 145.2 $ 135.7
Administrative fees 7.0 7.6 7.3 8.3 8.9
Surrender fees 11.5 11.2 11.5 9.7 11.0
Total policy charges 166.5 173.8 160.7 163.2 155.6
Net Investment Income
General account assets 160.8 155.5 142.6 134.3 132.8
Charge for invested capital (7.4) (7.0) (5.6) (4.4) (1.3)
Total net investment income 153.4 148.5 137.0 129.9 131.5
Premiums 29.7 39.9 34.1 30.0 20.2
Other income 9.4 8.5 7.0 7.2 7.2
Total operating revenues 359.0 370.7 338.8 330.3 314.5
Benefits
Interest credited to policyholder accounts 109.7 102.0 96.0 92.4 93.3
Immediate annuity benefits 27.1 36.7 31.4 31.5 19.5
Policy benefits 24.8 23.6 23.1 25.8 50.9
Total benefits 161.6 162.3 150.5 149.7 163.7
Expenses
Commissions 101.1 108.2 91.9 85.2 75.4
General operating expenses 50.2 41.3 44.6 44.4 39.9
Deferral of policy acquisition costs (100.1) (106.6) (89.2) (82.1) (70.6)
Subtotal 51.2 42.9 47.3 47.5 44.7
Amortization of policy acquisition costs 79.8 95.1 77.7 82.0 226.3
Amortization of VOBA and other intangible assets 1.4 1.3 0.8 3.4 0.5
Total expenses 132.4 139.3 125.8 132.9 271.5
Pre-tax operating earnings (loss) $ 65.0 $ 69.1 $ 62.5 $ 47.7 $ (120.7)
Key Ratios/Statistics
Average Account Values:
General account $ 11,588.1 $ 10,909.1 $ 10,486.4 $ 10,181.8 $ 10,028.4
Separate account 42,502.5 42,692.8 40,617.9 38,688.8 36,171.4
Advisory services program 656.6 658.4 625.8 563.6 441.3
Total average individual investments account values $ 54,747.2 $ 54,260.3 $ 51,730.1 $ 49,434.2 $ 46,641.1
Earned rate 5.55% 5.70% 5.44% 5.28% 5.30%
Credited rate 3.79% 3.74% 3.66% 3.63% 3.72%
Interest spread on average general account values 1.76% 1.96% 1.78% 1.65% 1.58%
Income from mortgage loan prepayments and bond call premiums 0.09% 0.18% 0.04% 0.00% 0.09%
Base interest spread on average general account values 1.67% 1.78% 1.74% 1.65% 1.49%
Asset fees to average separate account values 1.39% 1.45% 1.40% 1.50% 1.50%
General operating expenses to average account values 0.37% 0.30% 0.34% 0.36% 0.34%
Pre-tax operating earnings (loss) to average account values 0.48% 0.51% 0.48% 0.39% -1.04%
Pre-tax operating earnings (loss) to operating revenues 18.1% 18.6% 18.4% 14.4% -38.4%
Average allocated capital $ 1,454.6 $ 1,439.5 $ 1,414.4 $ 1,392.0 $ 1,347.6
Return on average allocated capital 15.4% 14.4% 15.0% 9.8% -21.7%
Individual Investments
Account Value Activity
($ in millions) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Individual Variable Annuities
Balance, beginning of period $ 46,131.5 $ 47,067.0 $ 46,121.5 $ 42,698.3 $ 42,075.0
Deposits 1,496.9 1,673.9 1,309.5 1,217.8 978.5
Withdrawals and surrenders (1,707.2) (1,776.6) (1,669.9) (1,678.9) (1,546.4)
Net flows (210.3) (102.7) (360.4) (461.1) (567.9)
Investment performance/interest credited to policyholder accounts 1,237.6 (536.8) (3,123.1) 85.7 (4,034.8)
Policy charges (165.6) (171.0) (159.5) (161.7) (154.4)
Benefits and other 73.8 (135.0) 219.8 (86.2) 342.2
Balance, end of period $ 47,067.0 $ 46,121.5 $ 42,698.3 $ 42,075.0 $ 37,660.1
Individual Fixed Annuities
Balance, beginning of period $ 5,721.2 $ 5,113.3 $ 4,717.3 $ 4,468.0 $ 4,273.1
Deposits 49.8 52.5 43.7 45.0 81.5
Withdrawals and surrenders (706.3) (491.5) (331.8) (275.3) (236.4)
Net flows (656.5) (439.0) (288.1) (230.3) (154.9)
Policyholder interest credited 50.5 44.4 39.8 37.9 36.8
Policy charges (1.9) (1.4) (0.9) (0.9) (0.9)
Benefits and other - - (0.1) (1.6) 0.9
Balance, end of period $ 5,113.3 $ 4,717.3 $ 4,468.0 $ 4,273.1 $ 4,155.0
Income Products $ 2,083.8 $ 2,101.0 $ 2,102.5 $ 2,124.1 $ 2,112.3
Advisory Services Program $ 669.5 $ 647.2 $ 604.4 $ 522.8 $ 359.8
Total individual investment account values $ 54,933.6 $ 53,587.0 $ 49,873.2 $ 48,995.0 $ 44,287.2
9

11. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
Individual Investments
Account Values by Product
($ in millions) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Individual Variable Annuities
BEST of AMERICA products $ 39,167.0 $ 38,371.2 $ 35,629.1 $ 35,183.3 $ 31,657.3
Private label annuities 7,561.7 7,438.1 6,801.6 6,638.2 5,793.0
Nationwide Financial Network and other 338.3 312.2 267.6 253.5 209.8
Total individual variable annuities $ 47,067.0 $ 46,121.5 $ 42,698.3 $ 42,075.0 $ 37,660.1
Individual Fixed Annuities $ 5,113.3 $ 4,717.3 $ 4,468.0 $ 4,273.1 $ 4,155.0
Income Products $ 2,083.8 $ 2,101.0 $ 2,102.5 $ 2,124.1 $ 2,112.3
Advisory Services Program $ 669.5 $ 647.2 $ 604.4 $ 522.8 $ 359.8
Total individual investment account values $ 54,933.6 $ 53,587.0 $ 49,873.2 $ 48,995.0 $ 44,287.2
Individual Investments
Sales by Product
($ in millions) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Individual Variable Annuities
BEST of AMERICA products $ 1,274.4 $ 1,431.2 $ 1,090.4 $ 997.1 $ 804.4
Private label annuities 118.5 145.4 118.0 113.5 89.2
Nationwide Financial Network and other 0.6 0.5 0.7 0.5 0.4
Total individual variable annuities $ 1,393.5 $ 1,577.1 $ 1,209.1 $ 1,111.1 $ 894.0
Individual Fixed Annuities $ 37.0 $ 41.9 $ 40.6 $ 43.1 $ 77.2
Income Products $ 54.4 $ 56.6 $ 48.8 $ 57.5 $ 37.7
Advisory Services Program $ 42.6 $ 31.2 $ 23.2 $ 24.9 $ 4.6
Total individual investment sales $ 1,527.5 $ 1,706.8 $ 1,321.7 $ 1,236.6 $ 1,013.5
Individual Investments
Sales by Channel
($ in millions) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Individual Variable Annuities
Non-affiliated
Independent broker/dealers $ 464.3 $ 502.8 $ 385.7 $ 364.0 $ 312.9
Wirehouse and regional firms 392.0 481.9 345.1 313.4 234.8
Financial institutions 442.1 478.1 395.0 360.2 285.6
Affiliated
Nationwide Financial Network 95.1 114.3 83.3 73.5 60.7
Total individual variable annuities $ 1,393.5 $ 1,577.1 $ 1,209.1 $ 1,111.1 $ 894.0
Individual Fixed Annuities
Non-affiliated
Independent broker/dealers $ 7.3 $ 2.9 $ 9.3 $ 6.5 $ 12.3
Wirehouse and regional firms 2.0 3.0 1.3 2.7 7.7
Financial institutions 9.9 16.9 14.7 14.6 26.3
Affiliated
Nationwide Financial Network 17.8 19.1 15.3 19.3 30.9
Total individual fixed annuities $ 37.0 $ 41.9 $ 40.6 $ 43.1 $ 77.2
Income Products
Non-affiliated
Independent broker/dealers $ 25.2 $ 25.8 $ 20.7 $ 28.6 $ 16.6
Wirehouse and regional firms 20.3 15.5 16.8 16.4 12.5
Financial institutions 5.1 10.1 8.0 8.7 4.9
Affiliated
Nationwide Financial Network 3.8 5.2 3.3 3.8 3.7
Total income products $ 54.4 $ 56.6 $ 48.8 $ 57.5 $ 37.7
Advisory Services Program
Non-affiliated
Independent broker/dealers $ 27.0 $ 17.7 $ 16.8 $ 18.3 $ 3.3
Financial institutions 2.4 3.9 2.4 1.3 0.5
Affiliated
Nationwide Financial Network 13.2 9.6 4.0 5.3 0.8
Total advisory services program $ 42.6 $ 31.2 $ 23.2 $ 24.9 $ 4.6
Total individual investment sales $ 1,527.5 $ 1,706.8 $ 1,321.7 $ 1,236.6 $ 1,013.5
10

12. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
Retirement Plans
Quarterly Earnings Trends
($ in millions) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Operating Revenues
Asset fees $ 32.1 $ 33.6 $ 29.2 $ 29.5 $ 26.3
Administrative fees 3.2 3.4 3.3 3.4 2.6
Surrender fees 0.6 0.3 0.5 0.5 0.4
Total policy charges 35.9 37.3 33.0 33.4 29.3
Net investment income 162.1 165.7 161.7 160.3 163.9
Other income 86.9 93.9 84.4 87.3 81.8
Total operating revenues 284.9 296.9 279.1 281.0 275.0
Benefits
Interest credited to policyholder accounts 111.9 109.3 107.6 106.5 110.6
Other Policy Benefits - - - - 1.1
Total benefits 111.9 109.3 107.6 106.5 111.7
Expenses
Commissions 42.2 44.9 42.9 42.2 39.5
General operating expenses 70.0 65.9 73.2 73.2 67.4
Deferral of policy acquisition costs (9.0) (8.8) (9.2) (8.9) (8.5)
Subtotal 103.2 102.0 106.9 106.5 98.4
Amortization of policy acquisition costs 9.4 9.1 10.1 12.0 9.1
Amortization of VOBA and other intangible assets 0.8 0.6 0.6 0.4 0.5
Total expenses 113.4 111.7 117.6 118.9 108.0
Pre-tax operating earnings $ 59.6 $ 75.9 $ 53.9 $ 55.6 $ 55.3
Key Ratios/Statistics
Average Account Values:
General account $ 11,176.4 $ 11,040.5 $ 11,042.8 $ 11,122.8 $ 11,214.5
Separate account 17,569.7 16,738.5 15,791.2 14,881.8 13,880.9
Non insurance assets 21,648.1 21,870.7 21,315.7 20,985.4 20,123.7
Administration only 30,715.0 31,139.3 30,396.6 29,746.7 28,856.2
Total average retirement plan account values $ 81,109.2 $ 80,789.0 $ 78,546.3 $ 76,736.7 $ 74,075.3
Earned rate 5.80% 6.00% 5.86% 5.77% 5.84%
Credited rate 4.00% 3.96% 3.90% 3.83% 3.95%
Interest spread on average general account values 1.80% 2.04% 1.96% 1.94% 1.89%
Income from mortgage loan prepayments and bond call premiums 0.06% 0.18% 0.14% 0.05% 0.06%
Base interest spread on average general account values 1.74% 1.86% 1.82% 1.89% 1.83%
Asset fees to average separate account values 0.73% 0.80% 0.74% 0.79% 0.76%
General operating expenses to average account values 0.35% 0.33% 0.37% 0.38% 0.36%
Pre-tax operating earnings to average account values 0.29% 0.38% 0.27% 0.29% 0.30%
Pre-tax operating earnings to operating revenue 20.9% 25.6% 19.3% 19.8% 20.1%
Average allocated capital $ 747.1 $ 774.0 $ 774.8 $ 770.3 $ 762.0
Return on average allocated capital 23.5% 26.8% 20.4% 19.2% 19.9%
Retirement Plans
Account Value Activity
($ in millions) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Private Sector Pension Plans
Balance, beginning of period $ 33,929.2 $ 32,726.5 $ 32,286.5 $ 30,571.0 $ 30,668.7
New deposits/sales 1,536.8 1,580.9 1,760.2 1,496.5 1,451.6
Participant withdrawals and surrenders (1,402.9) (1,624.3) (1,460.4) (1,406.6) (1,300.7)
Net flows 133.9 (43.4) 299.8 89.9 150.9
Investment performance/interest credited to policyholder accounts 721.2 (328.5) (1,954.9) 70.1 (2,957.7)
Policy charges and other (66.5) (68.1) (60.4) (62.3) (56.8)
Case acquisitions/(terminations), net (1,991.3) - - - -
Balance, end of period $ 32,726.5 $ 32,286.5 $ 30,571.0 $ 30,668.7 $ 27,805.1
Public Sector Pension Plans
Balance, beginning of period $ 47,257.8 $ 48,304.8 $ 48,260.1 $ 45,975.0 $ 46,258.7
New deposits/sales 1,066.0 1,055.8 1,153.1 1,107.5 1,127.4
Participant withdrawals and surrenders (812.7) (780.6) (883.0) (826.4) (794.0)
Net flows 253.3 275.2 270.1 281.1 333.4
Investment performance/interest credited 1,065.0 (141.2) (2,482.6) 131.8 (3,113.6)
Policy charges and other (21.0) (21.4) (18.3) (18.6) (18.6)
Case acquisitions/(terminations), net (250.3) (157.3) (54.3) (110.6) (41.8)
Balance, end of period $ 48,304.8 $ 48,260.1 $ 45,975.0 $ 46,258.7 $ 43,418.1
Total retirement plan account values $ 81,031.3 $ 80,546.6 $ 76,546.0 $ 76,927.4 $ 71,223.2
11

13. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
Retirement Plans
Account Values by Product
($ in millions) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Private Sector Pension Plans
BEST of AMERICA annuity products $ 7,470.0 $ 7,178.6 $ 6,452.7 $ 6,235.8 $ 5,470.4
BEST of AMERICA trust products 21,926.9 21,814.6 20,816.8 21,154.0 19,093.3
Subtotal BEST of AMERICA 29,396.9 28,993.2 27,269.5 27,389.8 24,563.7
Nationwide Financial Network products 1,033.2 1,014.5 960.1 955.9 874.6
Nationwide employee and agent benefit plans 1,782.5 1,795.4 1,862.7 1,859.1 1,911.8
Other 513.9 483.4 478.7 463.9 455.0
Total private sector pension plans $ 32,726.5 $ 32,286.5 $ 30,571.0 $ 30,668.7 $ 27,805.1
Public Sector Pension Plans
IRC Section 457 annuities $ 17,190.1 $ 17,096.3 $ 16,345.6 $ 16,394.5 $ 15,569.6
Administration only agreements 31,114.7 31,163.8 29,629.4 29,864.2 27,848.5
Total public sector pension plans $ 48,304.8 $ 48,260.1 $ 45,975.0 $ 46,258.7 $ 43,418.1
Total retirement plan account values $ 81,031.3 $ 80,546.6 $ 76,546.0 $ 76,927.4 $ 71,223.2
Retirement Plans
Sales by Product
($ in millions) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Private Sector Pension Plans
BEST of AMERICA annuity products $ 249.3 $ 242.1 $ 257.3 $ 218.7 $ 201.3
BEST of AMERICA trust products 1,201.7 1,247.1 1,383.7 1,205.0 1,141.3
Subtotal BEST of AMERICA 1,451.0 1,489.2 1,641.0 1,423.7 1,342.6
Nationwide Financial Network products 38.6 43.7 46.9 32.6 40.7
Other 14.9 27.0 20.8 19.5 21.1
Total private sector pension plans $ 1,504.5 $ 1,559.9 $ 1,708.7 $ 1,475.8 $ 1,404.4
Public Sector Pension Plans
IRC Section 457 annuities $ 387.1 $ 386.2 $ 435.8 $ 443.4 $ 434.2
Administration only agreements 679.0 669.5 717.2 663.3 693.3
Total public sector pension plans 1,066.1 1,055.7 1,153.0 1,106.7 1,127.5
Total retirement plan sales $ 2,570.6 $ 2,615.6 $ 2,861.7 $ 2,582.5 $ 2,531.9
Retirement Plans
Sales by Channel
($ in millions) Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
Private Sector Pension Plans
Non-affiliated
Independent broker/dealers $ 959.4 $ 949.3 $ 1,048.4 $ 927.2 $ 872.1
Wirehouse and regional firms 267.6 293.8 324.0 256.6 251.2
Financial institutions 126.6 134.2 172.6 152.7 130.8
Pension plan administrators 95.6 137.4 119.6 101.1 109.1
Affiliated
Nationwide Retirement Solutions 7.7 8.6 8.1 7.5 8.1
Nationwide Financial Network 47.6 36.6 36.0 30.7 33.1
Total private sector pension plans $ 1,504.5 $ 1,559.9 $ 1,708.7 $ 1,475.8 $ 1,404.4
Public Sector Pension Plans
Nationwide Retirement Solutions $ 1,066.1 $ 1,055.7 $ 1,153.0 $ 1,106.7 $ 1,127.5
Total retirement plan sales $ 2,570.6 $ 2,615.6 $ 2,861.7 $ 2,582.5 $ 2,531.9
12

14. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
Individual Protection
Quarterly Earnings Trends
Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
($ in millions)
Operating Revenues
Asset fees $ 13.4 $ 13.9 $ 12.8 $ 12.9 $ 12.3
Cost of insurance charges 105.1 107.6 109.5 111.2 113.4
Administrative fees 19.5 21.7 22.3 27.7 21.6
Surrender fees 5.1 5.1 6.8 6.0 4.6
Total policy charges 143.1 148.3 151.4 157.8 151.9
Net Investment Income
General account assets 120.8 124.4 121.2 123.7 127.3
Charge for invested capital (4.1) (4.2) (3.7) (2.9) (3.4)
Total net investment income 116.7 120.2 117.5 120.8 123.9
Premiums 72.0 75.8 75.0 75.2 69.6
Other income 1.0 1.5 0.7 0.9 0.9
Total operating revenues 332.8 345.8 344.6 354.7 346.3
Benefits
Interest credited to policyholder accounts 48.1 49.0 47.6 48.3 50.1
Life benefits 109.5 121.5 129.0 121.4 116.6
Policyholder dividends 23.1 18.7 23.9 24.4 23.7
Total benefits 180.7 189.2 200.5 194.1 190.4
Expenses
Commissions 32.1 43.4 42.3 49.3 34.9
General operating expenses 63.5 63.4 59.6 58.9 56.6
Deferral of policy acquisition costs (45.9) (57.8) (56.1) (67.1) (49.5)
Subtotal 49.7 49.0 45.8 41.1 42.0
Amortization of policy acquisition costs 27.1 30.6 26.1 41.2 33.5
Amortization of VOBA and other intangible assets 10.1 7.7 7.3 (0.1) 8.2
Total expenses 86.9 87.3 79.2 82.2 83.7
Pre-tax operating earnings $ 65.2 $ 69.3 $ 64.9 $ 78.4 $ 72.2
Key Ratios/Statistics
General operating expenses to operating revenues 19.1% 18.3% 17.3% 16.6% 16.3%
Pre-tax operating earnings to operating revenues 19.6% 20.0% 18.8% 22.1% 20.8%
Average allocated capital $ 1,973.5 $ 1,998.0 $ 2,024.4 $ 2,042.4 $ 2,053.6
Return on average allocated capital 9.4% 9.5% 9.1% 10.2% 9.5%
Note: The results of operations of TBG Financial are reflected as discontinued operations.
Individual Protection
Policy Reserves
Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
($ in millions)
Individual investment life $ 6,400.5 $ 6,298.2 $ 5,776.6 $ 5,748.4 $ 5,083.7
Corporate investment life - excluding experience rated BOLI 7,162.0 7,192.9 7,002.4 7,065.0 6,620.3
Corporate investment life - experience rated BOLI 2,023.3 2,085.9 1,501.3 1,474.6 1,305.2
Subtotal investment life 15,585.8 15,577.0 14,280.3 14,288.0 13,009.2
Traditional life 4,152.0 4,156.4 4,156.1 4,166.0 4,156.9
Universal life 1,218.6 1,257.1 1,294.0 1,327.7 1,354.8
Subtotal fixed life 5,370.6 5,413.5 5,450.1 5,493.7 5,511.7
Total individual protection policy reserves $ 20,956.4 $ 20,990.5 $ 19,730.4 $ 19,781.7 $ 18,520.9
Individual Protection
Insurance In Force
Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
($ in millions)
Individual investment life $ 57,514.1 $ 57,772.0 $ 57,196.0 $ 57,030.2 $ 56,290.1
Corporate investment life - excluding experience rated BOLI 11,963.0 11,980.3 12,014.9 12,150.9 11,796.8
Corporate investment life - experience rated BOLI 13,289.7 13,311.2 13,284.0 13,270.7 13,261.2
Subtotal investment life 82,766.8 83,063.5 82,494.9 82,451.8 81,348.1
Traditional life 41,882.4 43,970.7 44,899.4 47,294.6 49,687.3
Universal life 10,100.8 10,484.5 10,764.5 10,983.6 11,445.7
Subtotal fixed life 51,983.2 54,455.2 55,663.9 58,278.2 61,133.0
Total individual protection insurance in force $ 134,750.0 $ 137,518.7 $ 138,158.8 $ 140,730.0 $ 142,481.1
13

15. Nationwide Financial Services, Inc.
Statistical Supplement
September 30, 2008
Individual Protection
Sales by Product
Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
($ in millions)
BEST of AMERICA Variable Life Series
First year sales $ 39.6 $ 39.4 $ 30.1 $ 32.9 $ 24.8
Renewal sales 73.2 80.2 71.2 72.9 73.4
Total BEST of AMERICA variable life series 112.8 119.6 101.3 105.8 98.2
Nationwide Financial Network Variable Life Products
First year sales 1.5 1.6 1.9 1.8 0.8
Renewal sales 42.0 43.8 41.6 38.9 38.4
Total Nationwide Financial Network variable life products 43.5 45.4 43.5 40.7 39.2
Corporate Owned Life Insurance (COLI)
First year sales 20.6 61.3 69.9 49.3 36.7
Renewal sales 33.8 80.2 135.6 99.5 32.9
Total COLI 54.4 141.5 205.5 148.8 69.6
Traditional/Universal life
First year sales 32.0 44.7 48.2 41.4 31.6
Renewal sales 103.4 115.7 104.2 112.5 108.1
Total traditional/universal life 135.4 160.4 152.4 153.9 139.7
Total individual protection sales $ 346.1 $ 466.9 $ 502.7 $ 449.2 $ 346.7
Individual Protection
Sales by Channel
Q3'07 Q4'07 Q1'08 Q2'08 Q3'08
($ in millions)
Non-affiliated
Independent broker/dealers $ 71.8 $ 82.0 $ 81.0 $ 80.8 $ 73.9
Wirehouse and regional firms 21.7 20.8 19.2 19.8 16.0
Financial institutions 18.0 20.6 18.0 15.8 14.4
Life specialists 12.9 137.3 105.6 95.3 47.2
Affiliated
Nationwide Financial Network 180.2 202.0 179.0 184.0 172.8
Mullin TBG 41.5 4.2 99.9 53.5 22.4
Total individual protection sales $ 346.1 $ 466.9 $ 502.7 $ 449.2 $ 346.7
14