6 T

•

1 recomendación•12,669 vistas

Christopher Penn

6 trends slide show

Empresariales Tecnología

6 Trends in PR and Marketing
for 2014
Christopher S. Penn
Vice President, Marketing Technology

SHIFT Happens

www.shiftcomm.com/subscribe

Stay in touch

www.shiftcomm.com
617-779-1800
shiftcomm.com/t
shiftcomm.com/f
shiftcomm.com/l
shiftcomm.com/g

Más contenido relacionado

La actualidad más candente

The Rise of Digital PR

Ahmed El-Rifai

Strategies for Service Exporters - Social Media Marketing

Michelle Hustler

Social media-for-lead-generation

Farhan Muhammad

Recruitment leaders, marketers, recruiters and business owners need to plan ahead for 2016 and think about their social media strategy. Are you guilty of being a short-term junkie with no planning for the future? Stop it! Watch our webinar, follow our slides and get that monkey off your back... In this webinar I’ll give ideas to help you leverage social media as a technology and a strategy that if used appropriately can significantly grow your business. See on our blog too: http://www.barclayjones.com/blog/social-media-for-recruiters/you-need-a-social-media-strategy-for-2016-are-you-prepared/

Social media strategy 2016 for recruiters with APSCo

Barclay Jones: Making Recruiters More Successful

Lyle Stevens - State of Influencer Marketing

INBOUND

Tap into stream tap influence

MediaZ - Digital Marketing Agency

By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In this collaborative web, ruled by the social customer, modern sales professionals need to reinvent the Art of Selling to incorporate social into their selling strategy. To bring social into your selling process, you need to build a foundation for success. Much like a modern marketer will set up a process for creating content that educates their audience, a social selling expert will find ways to share useful content at meaningful moments with their potential buyers. Your goal will be to establish and nurture a strong personal brand and find the right types of content to share. Building up your social selling foundation won’t happen overnight, but when the effects kick in, you’ll be in a strategic position very difficult to unseat. Influencers can accelerate your ramp-up and help you get the most out of your efforts. Here are a few ways influencers can help you excel at social selling.

5 Ways Influencers Help You Sell (Social Selling)

Traackr

PR: That Was Then, This Is Now

Todd Defren

Social Marketing: Launch Your Marketing to the Moon

Yasin Güler

The ROI of Influencer Marketing

InstaBrand

Marketing Plan: Social Media for The Sparks Foundation (TSF)

BipasaMukherjee1

What is Outreach Marketing?

Self-employed

Social Media and the Future of Small and Medium Sized Business #SMBs

Dr. William J. Ward

How to grow your social audience simply measured

MediaZ - Digital Marketing Agency

iFront 2010 prezentacija na Alex Sass

Macedonian IT portal www.IT.com.mk

The Corporate Social Media Summit New York - Event Guide

Useful Social Media

Elevate Your Content Marketing With These Six Powerful Platforms

Michael Brito | Zeno Group

A full day workshop for executives, marketing heads and communications heads on -- 1. How to organize and energize brand evangelists to achieve business objectives? 2. How to create influencer platforms and programs that work both online and offline? 3. How to build strong relationships with influencers by integrating online communities and offline events? I have used versions of this slide deck for the following workshops: - Private workshop for MSLGROUP clients in Taiwan. - Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore. - Marcus Evans Social Media Marketing Conference, November 2010. - Private workshop for RPG Group, June 2010. - Private workshop for BIAL, June 2010. - NASSCOM Foundation workshop, April 2010. - NASSCOM Emerge Workshop, April 2010. - Guest Lecture at MICA, March 2010

Workshop: Integrated Influencer Marketing

Gaurav Mishra

50 Social Insights From Real Marketers

MediaZ - Digital Marketing Agency

Social Media Snow Camp 2017 - Cristian Manafu

RevistaBiz

La actualidad más candente (20)

The Rise of Digital PR

Strategies for Service Exporters - Social Media Marketing

Social media-for-lead-generation

Social media strategy 2016 for recruiters with APSCo

Lyle Stevens - State of Influencer Marketing

Tap into stream tap influence

5 Ways Influencers Help You Sell (Social Selling)

PR: That Was Then, This Is Now

Social Marketing: Launch Your Marketing to the Moon

The ROI of Influencer Marketing

Marketing Plan: Social Media for The Sparks Foundation (TSF)

What is Outreach Marketing?

Social Media and the Future of Small and Medium Sized Business #SMBs

How to grow your social audience simply measured

iFront 2010 prezentacija na Alex Sass

The Corporate Social Media Summit New York - Event Guide

Elevate Your Content Marketing With These Six Powerful Platforms

Workshop: Integrated Influencer Marketing

50 Social Insights From Real Marketers

Social Media Snow Camp 2017 - Cristian Manafu

Destacado

The public relations industry is rapidly evolving. Many forces are at work, driving change in the marketing communications industry globally and impacting what we do every day including: • The speed and volume of information flow • Managing the digital revolution and the escalating risk to reputation from an always-on world • Demand for more metrics-driven decision-making • Growing complexity and fragmentation of audiences, channels, platforms. As these and other changes are pressing on business and society, I believe we as communications professionals are uniquely positioned to manage through the complexity and deliver a unique, high-value business proposition to help our organizations succeed now and in the future. This presentation takes a closer look at five key trends and how public relations can lead the way: • Convergence • Technology • Data • Global vs. local • Evolution of content. Also included are several examples from award-winning campaigns I judged as a member of the 2014 Cannes PR Lions jury.

Don't Blink: The Rapidly Changing Role of Public Relations in a Convergent Wo...

Elise Mitchell, APR, Fellow PRSA

Global Leadership Study

Plank Center for Leadership in Public Relations

The Plank Center, and sponsors Heyman Associates and IBM, conducted the largest study of leadership in public relations. Nearly 4,500 practitioners in 23 countries completed an online survey in nine languages. The Global Leadership study explores key issues in the profession, how PR leaders manage them and how we can improve the preparation of communication leaders for an uncertain and complex future. A Global Look at Leadership in Public Relations: Minding the Gaps, Creating the Future by Bruce K. Berger, Ph.D., was presented at the PRSA College of Fellows dinner in Washington, D.C. on October 11, 2014. The infographics represent a creative way to showcase the data from the Global Leadership study. Discover additional research at http://plankcenter.ua.edu/resources/research/.

A Global Look at Leadership in Public Relations: Minding the Gaps, Creating t...

Plank Center for Leadership in Public Relations

NO Mynewsdesk: Hövdingcase

Mynewsdesk

Presentation from Mynewsdesk's webinar "What Do Journalists Think Of PR?" Christina Anderson, freelance journalist for the New York Times, and Johanna Snickars, Communications Lead at Microsoft, discussed the connections between PR and the media. Jonathan Bean, Chief Marketing & Growth Officer at Mynewsdesk, also presented top-level findings from our survey of over 2,000 journalists around the world.

What Do Journalists Think of PR?

Mynewsdesk

HOW2PR! 13/4/2016 Breakfast Seminar - Stockholm, Sweden

Mynewsdesk

Presentation from Mynewsdesk's webinar "Mastering Measurement in PR Communications." The webinar is available on-demand: http://bit.ly/2cj0Fdf Anna-Katarina Skogh (Marketing Director at Hövding) and Hermes Holm (Public Affairs Manager at Edelman Deportivo) join Jonathan Bean (Chief Marketing & Growth Officer at Mynewsdesk) to discuss the Give A Beep campaign. The panel will also dive into the following topics: - Goal-setting - Performance Measurement - The impact of PR tools

Mastering Measurement in PR Communications

Mynewsdesk

The Digital PR Revolution

Mynewsdesk

Destacado (8)

Don't Blink: The Rapidly Changing Role of Public Relations in a Convergent Wo...

Global Leadership Study

A Global Look at Leadership in Public Relations: Minding the Gaps, Creating t...

NO Mynewsdesk: Hövdingcase

What Do Journalists Think of PR?

HOW2PR! 13/4/2016 Breakfast Seminar - Stockholm, Sweden

Mastering Measurement in PR Communications

The Digital PR Revolution

Más de Christopher Penn

Cognitive Marketing Keynote - Christopher S. Penn

Christopher Penn

Why PR for Startups?

Christopher Penn

Email Marketing 2014 Edition

Christopher Penn

How to Measure the Impact of Content Marketing Webinar

Christopher Penn

From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...

Christopher Penn

Where Marketing's Next Great Ideas Will Come From

Christopher Penn

How Social Media Broke PR (and how to fix it)

Christopher Penn

Linkedin For Businesses Webinar

Christopher Penn

Awaken Your Superhero: How Social Media Saves Lives

Christopher Penn

Critical Influence in Social Media

Christopher Penn

Understanding the power of earned media - Social Fresh East

Christopher Penn

How to attract sales and new business with your LinkedIn Profile

Christopher Penn

Email marketing for pr

Christopher Penn

Marketing White Belt: Basics For the Digital Marketer

Christopher Penn

Digital Marketing ROI at Blogworld NYC

Christopher Penn

Speak

Christopher Penn

WhatCounts.com: Find and Grow Your Email Marketing ROI

Christopher Penn

Performance Based Social Media

Christopher Penn

Internet Marketing ROI

Christopher Penn

Beyond the toolbox: social media strategy

Christopher Penn

Más de Christopher Penn (20)

Cognitive Marketing Keynote - Christopher S. Penn

Why PR for Startups?

Email Marketing 2014 Edition

How to Measure the Impact of Content Marketing Webinar

From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...

Where Marketing's Next Great Ideas Will Come From

How Social Media Broke PR (and how to fix it)

Linkedin For Businesses Webinar

Awaken Your Superhero: How Social Media Saves Lives

Critical Influence in Social Media

Understanding the power of earned media - Social Fresh East

How to attract sales and new business with your LinkedIn Profile

Email marketing for pr

Marketing White Belt: Basics For the Digital Marketer

Digital Marketing ROI at Blogworld NYC

Speak

WhatCounts.com: Find and Grow Your Email Marketing ROI

Performance Based Social Media

Internet Marketing ROI

Beyond the toolbox: social media strategy

Último

Cannabis Legalization World Map: 2024 Updated

CannaBusinessPlans

Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

Uneak White's Personal Brand Exploration Presentation

uneakwhite

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)

Adnet Communications

Mckinsey foundation level Handbook for Viewing

Nauman Safdar

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar Call/Whatsapp:- +971551707352 Girls, Call Girls in Dubai, Dubai Call Girls Service, Indian Call Girls in Dubai, Pakistani Call Girls in Dubai, Independent Call Girls in Dubai, Cheap Call Girls in Dubai, Russian Call Girls in Dubai, Hot Dubai Call Girls I have Used the Service from this agency Yesterday in Bur Dubai Area. The Call Girl was so corporative and Fashionable. She Came Into my hotel room. I got This Dubai Call Girl numbers from Proven Expert so straightway I contacted her. I am so happy after using this agency service. This is highly recommended if you are a visitor in Dubai and you don't have an idea how to get the Call Girls In Dubai. This agency is having a big collection of Indian Call Girls In Dubai and Pakistani Call Girls In Dubai and the best thing about it is they all are verified, staff. Even They have a huge variety of Independent Call Girls In Dubai as well. This agency is holding a confirmed Staff which is a great opportunity for every user in Dubai or any part of UAE. After reading many positive reviews about this company i have decided to give it a chance. I contact on this Call Girl number mentioned in the tittle. The whole process was very transparent and clear. I received the Call Girls photos I chose one of them if I'm not wrong she belongs from Pakistan. She came in my hotel near Al rigga next bur Dubai area. I paid her 2500 aed for 4 hrs. We spent together very good time. She was neat and clean and she was wearing full black dress. I really liked her sense of humor. After the 8 hrs she gave me 30 mins extra for some gossip. i will always remember that Golden Shower. This is how my date ended up. Everything was great. This is called a quality service. I will always consider this Call Girl agency in future. Cheers A good option for practical people. Real girls with real Call Girls photos Dubai. It's social nature if you pay for something you require the best results from it. This same synopsis happened in my case. After many attempts finally I have found an established Call Girls Agency in Dubai. I prefer them to use their Call Girls because they are vaccinated and taking care of hygiene as well. they are clean and have a positive attitude. It was simple for me I was searching Dubai Call Girls Numbers and found this profile on proven Expert. then I contact their Tele caller he suggested Sam in 4 hrs for 2500 and guess what it was lovely moments being with her. Now I do not need to go anywhere or to anyone else. My participation was excellent with them, this is the only approved escorts service in Dubai with tested Call Girls. I am using their services for the last 9 months and they have never deceived me in any way. They have their own chauffeurs who bring the Call Girls in less time in any area of Dubai like Al Barsha, JLT or JBR or even Dubai Investment Park DIP too. I am writing here all after enduring your services in all situations. So confidentl

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar

allensay1

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768in dubai+971581248768_)whatsapp*abortion pills in dubai/buy cytotec misoprostol and mifepristone in dubai More arrow_drop_down WHATSAPP +971581248768 ABORTION PILLS IN DUBAI,MISOPROSTOL IN DUBAI,@CYTOTEC TABLETS IN DUBAI/cytotec in abu dhabi/abortion pills in sharjah/MIFEPRISTONE IN DUBAI/misoprostol in ajman/@abortion pills in ras al khaimah@mifepristone in sharjah>mifepristone in abu dhabi>ABORTION PILLS FOR SALE IN ABU DHABI,KUWAIT,AJMAN,SHARJAH,RAS AL KHAIMAHSALMIYA,AL WAKRAH,JOHANNESBURG,AL AIN,CYTOTEC IN DUBAI+971581248768 cytotec price in dubai,abu dhabi.al ain,ajman,sharjah,,OTTAWA,ALBERTA,CALGARY,TORONTO,IDAHO,OHIO, Midrand ,Sandton,Hyde Park,Johannesburg,New Hampshire,South Dakota,North Dakota,how how can i get abortion pills in dubai ,abu dhabi,,riyadh.oman.muscat,Arkansas ,Kansas,West Virginia, abortion pills in for sale in dubai.abu dhabi+971581248768 Oklahoma,Nebraska,Vermont,Idaho,South Carolina,Wisconsin ~ misoprostol price in dubai.ajman.al ain.kuwaitcity,Alabama,Maine,New Mexico, soweto+971581248768,cytotec pills in kuwait,sharjah,ajman,ras al khaimahMissouri,, un wanted kit in dubai, Victoria, Sydney, ajman, Botswana ,misoprostol in abu dhabi.sharjah.dubai Alabama,get abortion pills in ras al khaimah,al ain,ajman,abu dhabi.sharjah,kuwaitcity,al satwa,deira. Charlotte,Austin,San Francisco,New York,Seattle,farwaniyah,cytotec pills for sale in al ain ,ajman,dubai,Washington,misoprostol tablets available +971581248768 in dubai,abu dhabi,sharjah,al ain,deira,ajman) abortion pills in abu dhabi,sharjah,dubai,fujairah,jumeirah,ras al khaimah,Rockhampton,Toowoomba,Coffs Harbour,J

!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...

DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar

Buy gmail accounts.pdf buy Old Gmail Accounts

Buy Verified Cash App Account

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...

ssuserf63bd7

Paradip CALL GIRL IN70918 19311 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL IN We are Providing :- ● – Private independent collage Going girls . ● – independent Models . ● – House Wife’s . ● – Private Independent House Wife’s ● – Corporate M.N.C Working Profiles . ● – Call Center Girls . ● – Live Band Girls . ●- Foreigners & Many More . Service type: 1.In call 2.out call 3. full Lip to Lip kiss 4.69 5.b-job without Condom 6. Hard Core sex & Much More. 7 Body to Body Touch 8 Kissing 9 Sucking Boobs and More 10 Enjoy by Hand 11 Relax By Oral 12 Sex with Happy Ending • In Call and Out Call Service • 3* 5* 7* Hotels Service • 24 Hours Available • Indian, Russian, Punjabi, Kashmiri Escorts • Real Models, College Girls, House Wife, Also Available • Short Time and Full Time Service Available • Hygienic Full AC Neat and Clean Rooms Avail. In Hotel 24 hours • Daily Escorts Staff Available • Minimum to Maximum Range Available.c al

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

Organisations will easily lose high-quality talent if there are few career advancement opportunities available to them. According to a study, two out of three employees have considered leaving their jobs due to a lack of opportunities for skills development or career advancement. As such, professional growth remains at the top of many employees' minds, and career pathing is a critical tool that you, as an employer, can use to facilitate that growth. Providing them with clear-cut career development requires a commitment to clarifying pathways for growth. Hence, by giving you a clear understanding of your employees' needs and aspirations, career pathing can also make internal recruitment and succession planning much easier. In this deck, you'll understand why you should prioritise career development for your team. You'll also learn • The benefits of career pathing to your team • Four (4) proactive steps you can take to create an effective career pathing • The crucial role of career pathing in your organisational success.

Cracking the 'Career Pathing' Slideshare

Workforce Group

TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf

believeminhh

Falcon's Invoice Discounting: Your Path to Prosperity

hemanthkumar470700

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

IndeedSEO

Structuring and Writing DRL Mckinsey (1).pdf

laloo_007

Falcon Invoice Discounting: Tailored Financial Wings

Falcon Invoice Discounting

Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Falcon Invoice Discounting

Falcon invoice discounting offers businesses a strategic financial tool to optimize cash flow, fuel growth, and enhance operational efficiency. By leveraging accounts receivable as collateral, businesses can unlock liquidity and seize opportunities with confidence. With flexible funding solutions, transparent terms, and personalized support, Falcon invoice discounting stands as a reliable partner in navigating the complexities of modern business finance.

Falcon Invoice Discounting: Unlock Your Business Potential

Falcon investment

Phases of Negotiation .pptx

nandhinijagan9867

joint cost.pptx COST ACCOUNTING Sixteenth Edition ...

NadhimTaha

Katrina Personal Brand Project and portfolio 1

kcpayne

6 T

1. 6 Trends in PR and Marketing for 2014 Christopher S. Penn Vice President, Marketing Technology

2. Changing Media Landscape

3. Traditional Media’s Decline

4. Brand Journalism Accelerates

5. Analytics Improvement

6. SM Measurement Platform Reflex

7. Data Silos Will Kill Some Companies

8. Internet of Things

9. 3D Printing

10. Further Democratization of Media

11. Evolution of PR

12. Old PR Fading Away Rapidly

13. New PR is the Media

14. Content Marketing Backlash

15. The State of Content Marketing

16. The Content Bar is Higher

17. The Talent Squeeze

18. The Shrinking Talent Pool

19. Growing Our Own Talent

20. What trends do you see?

21. SHIFT Happens www.shiftcomm.com/subscribe

22. Stay in touch www.shiftcomm.com 617-779-1800 shiftcomm.com/t shiftcomm.com/f shiftcomm.com/l shiftcomm.com/g

6 T

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Destacado

Destacado (8)

Más de Christopher Penn

Más de Christopher Penn (20)

Último

Último (20)

6 T