Facebook Analytics: How to Measure 650 Million People for Fun and Profit
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Join Christopher Penn, VP of Strategy and Innovation at Blue Sky Factory, as he reviews Facebook Analytics for every part of your marketing funnel.
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Facebook Analytics: How to Measure 650 Million People for Fun and Profit
- 1. Facebook Analytics: How to Measure 650 Million People For Fun and Profit Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com
- 2. Why Blue Sky Factory? Nearly every email service provider and email marketing platform provides similar tools. If tools were all that mattered, then the provider with the most tools on the shelf would be the best. Blue Sky Factory differs from its competitors in that we strive to help you become a better marketer. More tools won’t help you build your house or fix your sink faster, but knowledge, experience, and tools together can help you achieve your marketing goals. Become a better marketer with our help.
- 6. TweetAway If you don’t have a goal, you’re measuring mileage on a road trip with no destination.
- 7. Income Margin Expense The Ultimate Goal Net Profit Audience Volume Action
- 8. The Fatal Facebook Analytics Mistake
- 11. web analytics
- 12. web analytics
- 14. link shortener
- 15. influence scoring
- 16. Advanced: Fan Page App
- 26. Audience Content
- 27. Audience 80 Content
- 28. 32,214 32,214 32,214 32,214 32,214 Audience 80 Content
- 29. 32,214 32,214 32,214 32,214 32,214 Audience 107 80 Content
- 30. How influential is your audience? How influential is your content? (CTA)
- 31. TweetAway Facebook is the only network (right now) that publishes your social feedback loop.
- 37. know what works on Facebook
- 38. custom track shared URLs
- 43. TweetAway If you do not use referral tracking in PPC you are wasting your money.
- 44. use referral strings for CRMs use GA variables for analytics
- 46. http://www.shoemoney.com/facebook- advertising-soup-to-nuts-guide/
- 47. Organic Lead Analytics
- 48. Earnings Per Lead New Revenue from Sales Earned Number of New Leads Generated
- 49. $1 million = $10 lead value 100,000
- 53. track individual efforts on Facebook
- 54. What’s Not Working? (advanced)
- 55. Apps give you full control
- 56. see who has visited your page
- 57. see who has converted
- 58. Event tracking
- 59. A/B Test Your Fan Page
- 60. Audience Prospects Leads Customers Evangelists
- 62. What About The MONEY?
- 63. Baseline ROI
- 64. Earned - Spent = ROI Spent
- 65. Time is money, friend!
- 67. Annual Income =Hourly 2,080
- 68. Annual Income =Hourly 2,080 Hours x Rate = Time Spend in Money
- 69. $50,000 = $24.04 2,080 5 x $24.04 = $120.20
- 70. Basic ROI Worksheet Method Facebook Ads Facebook Organic Money Earned Money Spent Hourly Rate Time Spent Time as Money Total Spent Earned - Spent / Spent
- 71. Basic ROI Worksheet Method Facebook Ads Facebook Organic Money Earned $1,000.00 $1,000.00 Money Spent $500.00 $0.00 Hourly Rate $24.04 $24.04 Time Spent 5 80 Time as Money $120.20 $1,923.20 Total Spent $620.20 $1,923.20 Earned - Spent / Spent 61.24% -48.00%
- 72. Net Earnings Per Lead Method Facebook Ads Facebook Organic Money Earned $1,000.00 $1,000.00 Money Spent $500.00 $0.00 Hourly Rate $24.04 $24.04 Time Spent 5 80 Time as Money $120.20 $1,923.20 Total Spent $620.20 $1,923.20 Earned - Spent / Spent 61.24% -48.00% Leads 100 100 Net EPL (Earned - Spent / Leads) $3.80 -$9.23
- 73. TweetAway Net Earnings Per Lead is the bottom line.
- 74. Don’t underestimate the power of a simple coupon, discount code, or password as the ultimate metric of performance
- 75. Audience Prospects Leads Customers Evangelists
- 80. treat your evangelists well