A session about B2B marketing for social media

1. B2B New Media: Turning
Buzz into Business
Christopher S. Penn,
CTO, Student Loan Network
Founder, Financial Aid Podcast
Co-Host, Marketing Over Coffee

2. Please think carefully
about environmental
impact before printing
this presentation.

4. Who Am I?

7. What is marketing?

10. Why are we here?

16. Why new media
marketing?

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23. How to market

24. Brand

31. Simple

32. Unexpected

33. Concrete

34. Credible

35. Emotional

36. Story

37. The World’s
Shortest Great Story
in just 6 words

38. by Ernest Hemingway

39. For sale: baby shoes,
never used.

40. Plan

46. Audience
Prospects
Leads
Customers
Evangelists

47. Audience

49. Credit: Mandy Maarten

52. you@gmail.com
groups.google.com/you
myspace.com/you
facebook.com/groups/you
linkedin.com/in/you
twitter.com/you
jaiku.com/you
pownce.com/you
del.icio.us/you
digg.com/profile/you
flickr.com/profile/you
youtube.com/profile/you

58. Prospects

61. Database

62. manystories@yahoo.com pbrosmer@capitolhillbid.org
kyle.burgess@loftstel.com
maravillosa@cox.net pcg@pcgloanfund.org
lacroixr@fleishman.com
marcia_garrett@aubonpain.com pecquc@afge.org
laura.johnson@legalplacements.com
margery.yeager@dc.gov peggyo@mothering.com
laura@idea-tv.com
mariemariegirl@hotmail.com personnel@halt.org
lauram@washingtoninstitute.org
marija@noras.com personnel@iona.org
law@eli.org
marion@takomachildren.org personnel@iri.org
lazos.de.amistad@hotmail.com
marishkautah@yahoo.com peter@ejfrealestate.com
lbarrett@corestaff.com
markandorlandos@verizon.net pg@corestaff.com
lbrockman@s-n-h.com
markc@whistleblower.org photodept@usnews.com
lbullard@sportandhealth.com
marketresearchguru@yahoo.com pietroanthony@hotmail.com
lcrabb@ftc.gov
marlon.brown24@yahoo.com pjs@intelliscanner.com
legalstaffjobs@gmail.com
marvinmoneymaker@yahoo.com plannedparenthood@cgcareers.org
leonbrookes@gmail.com
mary@helaspa.com plemmon@mentorsinc.org
letswork@mail.com
maryboltz@breuerconsulting.com pmcmaster@swrg.com
level10photography@yahoo.com
mashee@dbt-ent.com pmjobs@threespot.com
lgooding@zpsearchpartners.com
masterstouchspa@aol.com pmmexec@aol.com
lhoppe@foodpantryltd.com
masterthislife@gmail.com policyjobs@awea.org
lhough87@yahoo.com
matt@lauthorities.com policyjobs@dccadv.org
liasjobs@gmail.com
mbnjobs@alhurra.com positions@aalu.org
liberatedmuseproductions@gmail.com
mcdedich@gmail.com positions2008@gmail.com
libralady19@hotmail.com
mchan@aalead.org potter@silman.com
lilmiss106@hotmail.com
mdaw@keasthood.com pourians@guestservices.com
liptondc@aol.com
mela0220@yahoo.com pr@enerdesigns.com
liquidateforyou@aol.com
melissa_giacchino@tws.org pragtig@hotmail.com
litcoop@gwu.edu
metrojobs@brookings.edu prakash.nepal@digitalsystemsllc.com
liz@hirestandard.com
metropolitan_coop@yahoo.com prakashnepal7@yahoo.com
ljones@checkbook.org
mfarkas@msmg.com premiermatch@gmail.com
lkurowski@rbpropertiesinc.com
mgjohnson@cotton.org price@cbpp.org
llewis@kauffmaninc.com
mguevara@lado.com prince18dc@comcast.net
llitvinchuk@cleanwater.org
mhackley@mjarchitecture.com prjobopp08@gmail.com
lminovi@yahoo.com
mharrison@atsva.com productionjobs@inbox.com
lmurphy@expresscourier.com
mhigginb@gmail.com professionalstv@yahoo.com
lnkonya@mysistersplacedc.org
michele@bifanoassociates.com projresume@asee.org
louisa_calloway@yahoo.com
michelle.carhart@gmail.com promo@level1promotion.com
lowashington@verizon.net
michelle@finliteracy.org qmccord@nationaljournal.com
lpearsonjr@gmail.com
mid_eastjobs@yahoo.com rachel.ray@telegraph-usa.com
lpeters@cyberlearning.org
mileshoffman@mergisgroup.com rad1mgmt@aol.com
lscinc@lscaldwell.com
minekeytester1@gmail.com radcjobs@gmail.com
lscrecruiting@bellsouth.net
misterknowbody@hotmail.com radhikab@gwu.edu
lswanson@lccc.wy.edu
mith@umd.edu ralphweld@yahoo.com
ltyson@cclc.com
mix.usa@hotmail.com rasika@rasikarestaurant.com
lucinda@lauthorities.com
mjackson@jwv.org rbecker@sso.org
luisferlinares@gmail.com
mlinnen@mindspring.com rbrwak@erols.com
lyf3_1982@yahoo.com
mmackowey@expertsit.com realdealcater@yahoo.com
lzajac@rbpropertiesinc.com

63. Who am I?

76. Leads

81. SALES LETTER

82. My name is Christopher Penn, and I'm the CTO of the Student Loan Network, as well as host &
producer of the Financial Aid Podcast, a daily free Internet radio show (no iPod required). I'm
reaching out to my contacts, local businesses, and professionals in my industries, as well as old
contacts, and would love if we could bond our networks together.
I'll promise not to flood you with garbage, though I've had the occasional request to introduce
someone, mainly job hunters, which I usually pass along in good faith, since we've all been there at
one point or another in our professional lives.
If it helps, here's a quick page or two about me as an update:
http://www.FinancialAidPodcast.com/about/
http://www.ChristopherSPenn.com/
Thanks in advance for letting me become one of your professional resources!
Best regards,
Christopher S. Penn
Producer, the Financial Aid Podcast
Daily free financial aid internet radio, no iPod required
http://www.FinancialAidPodcast.com
FinancialAidPodcast@gmail.com
206-350-1208

83. How can I be helpful?

84. Customers

93. Evangelists

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99. Summary

100. Audience
Prospects
Leads
Customers
Evangelists

101. 206-350-1208
FinancialAidPodcast@gmail.com
StudentLoanNetwork.com
ChristopherSPenn.com
MarketingOverCoffee.com