Learn 20 powerful and effective SEO copywriting secrets.

1. SEO COPYWRITING
20POWERFUL SECRETS
Vaishali, Digital Marketing
Consultant
Exegyconsulting.com

2. ABOUT EXEGY…
Let's make digital marketing your strong
suit, too.We craft digital marketing strategies that help businesses engage their audience, grow
their sales and build lasting customer relationships through thorough research,
delightful content and lots of fresh ideas.
Few Case Studies
• A LOCAL PLAYER BEATS ITS INTERNATIONAL RIVALS
• HOW WE DELIVERED 9X GROWTH IN ORGANIC TRAFFIC IN 10
MONTHS
• IMPROVING APOLLO HOSPITALS' SEO HEALTH

3. Article Writing
How to make
your article
appear good
How to give valu
a.k.a
How to make you
article interestin

4. OUTLINING
Outlining is important
to get a better idea of what
you are writing, and how you
are going to write it.
Outlining gives clarity and decreases
the amount of time you spend on
writing an article.
By the time you are done with outlining, you would have
answered most of the questions that were required to be answered.

5. Example of an
article that has been
written with a structured
outline
When you use an outline to write an article,
you are more likely to finish the article in less
than half the time it used to take earlier.

6. OVERCOMING WRITERS’
BLOCK
Writers’ block is a nuisance. But overcoming it is not. In fact, it’s simple.
When you are facing writers’ block, stop writing.
And start speaking.
- Simply phone your friend or relative and talk to them about the article you
Ask them to ask you questions.
- You can do the same with your office colleagues. Since they wouldn’t have
what you are exactly writing, their questions can trigger ideas in your head.

7. FIRST FIFTY WORDS
Often, writing the first fifty words is the hardest part. It can sometimes
become harder
than writing the article itself.
The Remedy? This:
- Finish off the article with the right structure (don’t really bother about how
the first fifty words have come up).
- Once done, check the paragraph around the 150-word mark – that is where
you would have got the flow and really good content would have come out.
- Copy the content, modify it accordingly, and paste it as the intro.
The 150-word mark is approximately that place in the article where you would
gotten into the flow. Pick the words around that part, and you are more likely to
really good ‘first fifty words’.

8. NEW AND KNEW
New is something your reader doesn’t know.
And knew is something your reader already knows.
Keep alternating the two, and you can make your article interesting to read

9. SEOCopywriting

10. USE COMPETITOR’S/FEATURE SNIPPET TO
MAKE YOUR CONTENT 2-3X MORE
COMPELLING
Most people think SEO copywriting is all about putting words after
words. But, the STRUCTURE of your content is just as important as the
writing itself.
And what better place to find proven content structures?
•Featured Snippet by Google

11. • Competitor Article
• Brainstorming
• Answerthepublic for FAQ around the topic
•Google Top 3 search results and search suggestions

12. ADD “BUCKET BRIGADES” TO SLASH
BOUNCE RATE AND BOOST TIME ON
PAGE
When someone lands on your site from a search engine, two things
can happen:
They either leave right away…
…or they stick around.
And when people stick on your page like superglue, Google thinks:
“This is a great page. Let’s give it a rankings boost.”
But when people leave your site like a sinking ship…
That’s when Google drops you like a stone.

13. If you want higher rankings, you NEED to keep people on your site.

14. WHAT ARE BUCKET BRIGADES,
EXACTLY?
Bucket Brigades are words and phrases that keep people on your
page by generating curiosity to read more. Bucket Brigades are an old
school copywriting tactic that were originally designed to keep people
reading sales letters.

15. ADD THESE WORDS TO YOUR SEO
CONTENT (AND MAKE GOOGLE
HAPPY)Today’s super-smart Google doesn’t care how many times you cram a keyword
into your article.
Instead, it pays close attention to Latent Semantic Indexing (LSI) keywords.
(LSI keywords are a fancy way of saying: “synonyms and closely related words”)
And these LSI keywords help Google understand what your page is all about.
For example, let’s say you write an article optimized around the keyword “cars”.

16. …they know the page is about the cars you drive.

17. BUT WHEN GOOGLE SEES A PAGE
LIKE THIS…
…they know it’s about Cars the movie.

18. CREATE YOUR OWN KEYWORDS.
You may not have thought about it, but your brand is a keyword… …a
keyword that you automatically rank #1 for.
You can generate boatloads of extra organic traffic when you also
brand your products, services, feedback, lookbook and strategies.

19. STALK FORUMS FOR THE EXACT
WORDS YOUR READERS USE
Go after a keyword that competitors wouldn’t bother targeting…
…even though it gets a decent amount of searches.
These keywords can be identified using forumns, Community,
Feedback, reviews, Q and A.

20. HERE’S HOW TO GET MORE SOCIAL
SHARES FROM EVERYTHING THAT YOU
PUBLISH
Navigation side bars and no of shares
Add Cta for look book, widgets, embedds

21. CTR MAGNET METHOD
And Finally Step 3: GET THE CLICKS

22. SPRINKLE AUTO SUGGESTED
KEYWORDS FROM BIG
ECOMMERCE WEBSITESWith giants like Amazon, flipkart dominating the first page, it’s not
easy for an ecommerce site to practice effective SEO.
Solution:
You’d search for “organic dog food” in Amazon:

23. And because Amazon Suggest keywords are so laser-targeted, they
tend to convert GREAT.
Finally, sprinkle those keywords into your product and category page
copy (and in your title and description tags):

24. GOBBLE UP MORE LONG TAIL
TRAFFIC WITH “TITLE TAG
MODIFIERS”If you want more traffic from long tail keywords, the solution is
simple:
Add “modifiers” to your title tag. What are “modifiers”?
Modifiers are words that you add to your title tag. Words that get
your site in front of more long tail searchers.

25. SKYROCKET TIME ON PAGE WITH
THIS APP FORMULA

26. BORROW HEADLINE FORMULAS FROM
BUZZFEED AND GENERATE SOCIAL
CONTENT

27. FEW BUZZFEED-STYLE HEADLINE
TEMPLATES THAT GRAB
ATTENTION…WITHOUT GOING
OVERBOARD:

28. USE OF SUB HEADING
Sub Heading with secondary and LSI keywords are always good to
improve CTR and time on site.

29. EXPERIMENT WITH TWEAKS IN
HEADINGS
• numbers=clicks
• Emotionally compelling headlines get more clicks
• Add More numbers than your competitions
The formula to be followed while writing headlines –
umber or Trigger word + Adjective + Keyword + Promis

30. THREE OTHER TYPES OF
HEADLINES THAT WORK
• Headlines with problems
• Headline with Questions
• Headlines with Curiosity

31. Headlines with problems
- How to avoid problems while selling your home
- How to avoid taking too much time while writing articles
The science behind – Our brains respond to problems better than solutions. So w
a headline with a problem (and if the problem is relatable to the reader), the brai
alert and wants to know what’s being said.

32. Headlines with questions
- Can you sell your home within 24 hours without any hassles?
- Can you double your speed while writing articles?
The science behind – When your brain sees a question, it needs an answer. It loo
an answer.

33. Headlines with curiosity
- How working women can sell their home within 24 hours
- How copywriters can double their writing speed
- How to stay focused at your job, travel, and also write at the same
The science behind – When the headline is specific, talks about an unfamiliar co
or is in direct contrast to the status quo, the brain gets curious.

34. The three types of headlines that
work -
- Headlines that can hurt someone’s ego
- Headlines that aren’t specific
- Headlines with multiple thoughts

35. Headlines that can hurt someone’s ego
10 Reasons Lawyers Are Horrible Networkers
Why Your Shopping Habits Are Plain Silly
Headlines that aren’t specific
The Power Of Walnuts
Headlines with multiple thoughts
How Walnuts Help Women Regulate Their
Sleep
Patterns And Help With Depression And Other
Mood Disorders

36. DON’T END- LET THE DISCUSSION
GOING ON
• Ask questions at the end
• Compel to add comments
• Ask to try and share your feedback
• Use embeds

37. QUORA ANSWERS GUIDELINES
Stick to the point
If the question asks you to mention ‘YES’ or ‘NO’ then please do it right at the beginning
of your answer.
Catchy sentence
Let your first few sentence be written in a manner to grab the attention of the reader.
Short and sweet
Let the answer not be too short or too long. Well, many readers don’t really read lengthy
answers. Let your thoughts be clubbed in short sentences.
Grammar
Be spell perfect and also use the ‘Bold’ and ‘Italics’ fonts cleverly. If it’s too boring job,
copy the answer into MS Office Word and let it do your job!
Pictures
Graphics are always catchy and pictures also enlighten your answer (Meaningful pictures)
Quora’s Policy – No unnecessary links
Always stick to Quora’s answer policy unless you want your answer to collapse (believe
me; they do it even after 5 years!)

39. THE NEW ANSWER