Some thoughts about the risks and chances of "all you can eat streaming services" for the product-oriented music industry...

1. Risks and chances of „all-you-can-eat“ streaming-services
for the product oriented music-industry
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2. Do streaming-services work product-oriented when the product is music?
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3. Composer/
Production
Marketing &
Distribution Streaming- $$ Consumer
A&R Promotion Platform
Music
$$ Consumer Contacts
Advertisers
The product sold is the consumer contact, not the music... music is just a
„means to an end“
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4. Loss of value
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5. The communication of “legal access” to all the music you want, attracts
illegal file-sharers
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6. Streaming won’t be the upcoming cash-cow for the music industry
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7. Low margins in all parts of the value chain
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8. Complicated accounting due to bits of cents splitted up again
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9. The trend goes to streamed content
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10. Streaming services are a massive promotion tool
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11. Napster Artist Channels
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12. Promoters can analyse the music taste of the consumer with playlists...
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13. +
...and advertise premium content, which is worth more than a simple
stream or download.
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14. Risks
Chances
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15. Streaming platforms have the chance to reach more potentially paying
consumers than any à-la-carte service ever will!
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16. Thank‘s for your attention!
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