View brand focused b2b case histories that create dialog through interaction resulting in engagement.

1. Effective creative solutions move business – to business.
business to business case histories
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2. stan poulos
president : : creative director
fingerprintny.com
Stan launched fingerprint ny in November of 2006 with NVC Logistic Services as his first client. Last year
projects included work for Marc Ecko, Christian Bernard, and a property company. In 2008 he and his
partners produced and directed a parody music video short. He won best direction for a short film at
The NY Film & Video Festival. The short was invited to the Cannes Film Festival. Fingerprint created the
motion graphics for the short as well as promotional materials.
In April 2005 – Stan joined Margeotes / Fertitta / Powell as a creative director integrating
direct marketing and online communications. We leveraged direct marketing strategies to maximize
response and create some memorable work along the way.
Stan joined G2 digital & direct, formerly Grey Direct in 1993. Here he created work for
clients like Microsoft, Chase Manhattan Bank, Aetna Health Plans, Audi, Xerox and BellSouth.
The BellSouth business was biggest consisting of 6 lines of business across consumer and
b2b categories. For BellSouth I led teams across print and interactive work and developed
these critical strategies. He and his team accumulated a number of awards for BellSouth
inclusive of Caples, Jillies, ICON and ECHO.
At Buckley/DeCerchio/Cavalier he ran away with 5 One Show Awards in the consumer print
and outdoor advertising categories for Discover Magazine. He also developed consumer and trade
ads for Snapple Beverages sharing credit for the tagline, “Made from the best stuff on earth.”
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3. A CREATIVE MISSION.
TO REACH ALL CONSUMERS IN UNIQUE & RELEVANT WAYS.
A business is as unique as the consumer making the decision to purchase.
Every communication is an opportunity to expose a consumer to a new brand experience.
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4. brand
Every
is an experience.
Creating dialogue & interaction.
BellSouth / NVC Logistics / The Global Marketer / Children’s Eye Foundation / Gerber Life insurance
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5. BellSouth
> Large Business Solutions
BellSouth was a leader in voice technology. But for BellSouth to remain competitive,
they needed to deliver Voice & Data Solutions across all lines of business.
Our challenge:
To brand BellSouth, give it a unique look & deliver on our new tagline. Listening. Answering.
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6. BellSouth
BellSouth Large Business > Acquisition
Metro Ethernet
Target: C-level executives and IT managers
They’re challenged to communicate across
platforms and applications with existing
equipment.
Approach: After driving prospects to a
landing page for data collection in Mailing #1,
Mailing #2 rewards their actions.
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7. BellSouth
BellSouth Large Business > Acquisition
Metro Ethernet.
Approach: Mailing #2, a solar port, was
hand-delivered by a BellSouth representative
as a thank you gift.
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8. BellSouth
BellSouth Large Business > Acquisition
Wireless LAN.
BellSouth developed a Wireless LAN solution
specifically designed for the healthcare industry.
Target: IT managers.
Also targeted were hospital decision-makers
and doctors.
Approach: A CD with testimonial
demonstrations of the LAN solution was delivered
in this self-mailer. The offer included free lunch
when a learning session was scheduled.
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9. BellSouth
BellSouth Large Business > Acquisition
Managed Network VPN.
BellSouth’s Managed Network VPN Service
is a powerful solution that unifies complex
networks. By equating the BellSouth Network
VPN Service as the way to integration and
harmony within a network, a clear message
was delivered from an unexpected, yet very
relevant point of view.
Cross-media campaign.
Mailing #1 sets the expectation: “ within a
‘perfect world.” Calm, Zen-like imagery is
used on the outer to support the messaging.
Inside, this unique mailer has a self-contained
flip-book to highlight the key benefits of solution
and drive recipients to a landing page. Images
chosen for the flip-book reflect the vertical
industries targeted in BellSouth’s footprint.
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10. BellSouth
BellSouth Large Business > Acquisition
Mailing #2.
A fulfillment piece hand-delivered by BellSouth
account executives as a thank you once our
prospect visited the site and registered for a
consultation.
This unique value-add is a custom-boxed,
office-style Zen garden including a Zen booklet
to further promote the Network VPN solution
and the harmony that results when in place.
Calls or contracts signed.
“Zen Garden” addressed needs and fears of IT
Directors. The offer, a free $3,500 Cisco router,
had a calming effect as well.
Eleven percent of site visitors completed
surveys, besting the objective of 8%.
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11. BellSouth Large Business > Acquisition
BellSouth
Banner ad.
Just another example of how we
integrate brand messaging with offers.
Also a way to move a consumer from
one media to another.

click banner
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12. BellSouth BellSouth Small Business > Retention
Product: Bundled solutions for
the healthcare and hospital industry.
Target: Hospital administrators and doctors.
Approach: High-Impact Direct Mail. For this
vertical market, we mailed a stainless steel
clipboard with the offer in X-ray form on film.
Results: While the official mailings performed
better than our promotional approaches, based
on our volumes. The high-impact mailing
opened the door to more meetings enabling
BellSouth representative to close better deals.
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13. BellSouth
BellSouth Large Business > Acquisition
Webcast Seminars.
To build awareness and participation with IT
managers and key decision makers. And build
awareness that BellSouth is a credible provider
of tech-driven solutions.
Cross media campaign.
Informed business decisions are made through
learning and then acting on that knowledge.
We surprised prospects with this unexpected
self-mailer, landing page & video.
Playing off the word absorb we developed
this dimensional piece with an actual sponge
imprinted with the URL. Copy is minimal
to drive interested prospects to content areas.
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14. BellSouth BellSouth Large Business > Trade Show
Networkers, annual IT trade show.
Target: Networkers is an annual technology
conference attended by IT professionals from
around the country.
Approach: A range of printed pieces and
a premium were created to drive attendees
to the BellSouth booth
Results: The ‘brains’ ran out before the end
of the event ended and the positive buzz gave
BellSouth the desired cool factor.
This initiative won the PBI Media award for
“Best Trade show Marketing.”
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15. BellSouth BellSouth Large Business > Acquisition
Networkers 2004 evite.
Networkers is an annual technology conference
attended by IT professionals from around the
country. It’s “the” place to be to learn about
new solutions and ideas from top innovators
and providers.
Each year we would create a cross-media
program including direct mail, email campaign,
banner ads, print ads for trade and the actual
event materials in the booth.

click banner
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16. NVC Logistics
NVC Direct is the nationwide transportation management company
dedicated to the delivery of high-value, oversized products
Our challenge:
Create an identity program for NVC. This led to the development of their website,
SEO, SEM, tagline, print ads, sales collateral, direct mail and trade show.
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17. NVC Logistics
Logo Design.
The logo needed to demonstrate movement
in two directions, since the company provides
both delivery and return services.
We also created their tagline.
When delivery is more than a destination.
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18. NVC Logistics
Website.
The website was the first communication
for us to brand an give it a look, feel and
tone that is own-able to NVC.
We looked at the competitive landscape
to help us differentiate ourselves.
We added flash elements that can easily
be updated over time.

click banner
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19. NVC Logistics
Sales collateral.
By the second marketing piece you can see the
strength of the brand. Keeping a consistent
look, feel and tone is important to the success
of any marketing strategy.
We encouraged prospects to:
• call.
• go online.
• email a sales representative
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20. NVC Logistics
Newsletter.
We just completed this newsletter that
is used as another sales tool for reps.
Topics include:
• proprietary logistics technology.
• new location.
• green efforts.
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21. BellSouth WIFI
> FastAccess WIFI HotSpot
Charlotte, NC was chosen as a test market for free wireless Internet access
in public places: BellSouth FastAccess HotSpots.
Our challenge:
Part one was to convince business owners to participate for increased traffic. The second part
was to build awareness and drive consumers into BellSouth HotSpots for free Internet access.
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22. BellSouth BellSouth WIFI HotSpot > Product launch
Product: FastAccess WIFI HotSpot.
Target: Retail business owners in Charlotte, NC.
Ideal businesses to participate include cafes,
bookstores or anywhere customers would linger
and spend time on their laptop.
Approach: Sales kit.
A sales kit with Charlotte-specific map theme was
designed to build awareness of the new program
and motivate participation.
Results: Calls or contracts Signed.
The program developed momentum quickly.
Over 60 contracts signed as BellSouth Wi-Fi
HotSpots during the first phase of the launch.
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23. BellSouth BellSouth WIFI HotSpot > Product launch
Product: FastAccess HotSpot WIFI.
Target: Existing customers and consumers
who would consider switching to BellSouth
Approach: In-store signage and Point-of-Sale
A bold poster and 3-way signage helped build
program awareness.
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24. BellSouth BellSouth WIFI HotSpot > Product launch
Product: FastAccess HotSpot WIFI.
Target: Existing customers and consumers
who would consider switching to BellSouth
Approach: In-store signage and Point-of-Sale
A bold poster and 3-way signage helped build
program awareness.
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25. BellSouth BellSouth WIFI HotSpot > Product launch
Product: FastAccess HotSpot WIFI.
Target: Existing customers and consumers
who would consider switching to BellSouth
Approach: Awareness self-mailer which
included a reminder wallet card to visit
BellSouth HotSpots.
Results: Increased traffic, longer visits
Locations with HotSpots saw increased sales.
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26. The Global Marketer
The Global Marketer is an online resource that puts business in touch
with the world’s most comprehensive case histories for below-the-line marketing.
Our challenge:
Create event materials for the annual Diamond Awards.
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27. The Global Marketer
Email invite for award dinner.
The stage was literally set as the event
and dinner were held at Madame Tussaud’s
Wax Museum.
The banquet room and cocktail hour had
wax figures staged in a variety of places.
In fact some of them were seated with our
guests at the dinner tables.
Given the theme of the venue we were able to
serve up invitations and event materials fitting
a Hollywood red carpet event.
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28. The Global Marketer
Award program guide.
Simple and clean we kept the theme of the
venue integrated with the program guide.
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29. The Global Marketer
Online newsletter.
Folks did have fun at the event, but we also
needed to take care of business. At the event
we announced the newly designed newsletter.
Separate form the website this newsletter
would feature content unique to the subscriber.
They could pick and choose from a number
of categories of interests based on price.
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30. The Children’s
Eye Foundation
This organization sought to raise awareness for Amblyopia, a childhood condition
that can lead to serious vision problems and blindness if untreated.
Our challenge:
To educate parents about the early symptoms and to help in the diagnosis and treatment.
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31. Our challenge:
To educate parents about the early symptoms and to help in the diagnosis and treatment.
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32. Our challenge:
To educate parents about the early symptoms and to help in the diagnosis and treatment.
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33. Our challenge:
To educate parents about the early symptoms and to help in the diagnosis and treatment.
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34. GerberLife
> Life Insurance
New parents want the absolute best for their new baby – including financial protection.
Our challenge:
To attract lower-income parents to this financial product as a way to safeguard
their child’s future and also as a product to borrow against if needed.
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35. GerberLife
Approach: Print Campaign.
Integration is the core of our strategy.
The print campaign leverages the Gerber “Journey” DRTV spot for graphic look and tone.
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36. GerberLife
Approach: Print Campaign.
Integration is the core of our strategy.
The print campaign leverages the Gerber “Journey” DRTV spot for graphic look and tone.
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37. GerberLife
Approach: Print Campaign.
Integration is the core of our strategy.
The print campaign leverages the Gerber “Journey” DRTV spot for graphic look and tone.
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38. GerberLife GerberLife > Acquisition mail
Product: Gerber Life Grow-Up Insurance is a
Whole Life insurance plan that protects families as
they build a nest egg for their child’s future, or to
borrow against after the first year.
Target: Parents and grandparents of children in
low to lower-middle income families who trust the
Gerber name for quality.
Approach: Package is branded by leveraging
the Gerber “Journey” TV spot for look and tone.
Results: Response increased with the fresh
visual approach & first-person voice of the copy.
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39. For additional work: click on website below.
Or email: spoulos@fingerprintny.com
: : thank you.
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