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3 SURE-FIRE WAYS TO INCREASE
AWARENESS WITH SOCIAL MEDIA
Duncan Alney, Firebelly Marketing CEO
A LITTLE ABOUT ME
Ad Management
Competitive Analysis
Influencer Outreach
Audits
Content Development
Social Listening
Community Management
Contests + Promotions
Strategy Consulting
PAIN POINTS
PAIN POINTS
Do you have problems with awareness levels?
PAIN POINTS
Do you have problems raising dollars?
PAIN POINTS
Do you have problems finding volunteers?
THE FUTURE
THE FUTURE
What if you could increase awareness + engagement?
THE FUTURE
What if you could have a consistently increasing
fundraising group?
THE FUTURE
What if you could find + maintain volunteers all the time?
3 SURE-FIRE FIXES
1. Channel Management
2. Social Ads
3. Influencers
BACK TO BASICS
AUDIT YOUR CURRENT ASSETS
ANALYZE THE COMPETITION
CONTENT PLAN
INTERACTION PLAN
TOOLS
PROCESS + PROTOCOL
PEOPLE
SUCCESS METRICS
BUY-IN FROM THE TOP?
3 SURE-FIRE FIXES
1. Channel Management
2. Social Ads
3. Influencers
CHANNEL MANAGEMENT
#1
ARE YOU ON THE RIGHT
SOCIAL MEDIA CHANNEL?
FACEBOOK
LINKEDIN
TWITTER
PINTEREST
YOUTUBE
BLOG
CHANNEL MANAGEMENT
BEST PRACTICES
BE CONSISTENT
TELL STORIES
BE HELPFUL (A RESOURCE)
RECOGNIZE PEOPLE
USE CALLS-TO-ACTION
SOCIAL ADS
#2
PREFERRED PLATFORMS
AD GOALS
1. Community growth
2. Brand visibility
3. Content engagement
4. Web traffic
COMMUNITY GROWTH
COMMUNITY GROWTH METRICS
1. Audience size
2. Growth rate
3. Cost per follow
BRAND VISIBILITY
BRAND VISIBILITY METRICS
1. Impressions
2. Reach
3. Page views
4. Cost per impression
CONTENT ENGAGEMENT
CONTENT ENGAGEMENT METRICS
1. Likes
2. Comments
3. Shares
4. Retweets
5. Favorites
6. Cost per engagement
WEB TRAFFIC
WEB TRAFFIC METRICS
1. Clicks to website
2. Cost per click
3. Conversions
4. Conversion rate (%)
CONSIDER TARGETING
1. Friends of followers
2. Lookalike audiences
3. Custom audiences
INFLUENCERS
#3
INFLUENCERS
1. Identify them
2. Activate them
3. Reward/incentivize them
IDENTIFY INFLUENCERS
IDENTIFY INFLUENCERS: TOOLS
ACTIVATE INFLUENCERS
REWARD INFLUENCERS
QUESTIONS?

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3 Sure-Fire Ways To Increase Awareness With Social Media