Learn how to fully optimize your email marketing campaigns and integrate with social media, bookmarking and the blogosphere.

2. Email Optimization Presented by Bob Woodbury @FireDrumIntMktg

4. Is Email still relevant? Hotmail has 375 million active accounts Yahoo has 288 million active accounts Gmail has 100 million active accounts QUITE SIMPLY, YES!

6. Design Makes the Difference

7. Design Makes the Difference

11. Placement of Call to Action Most effective Calls are in top 1/3 of email/preview pane Feature more than one Call to Action A picture is worth 1000 words Break in the Action

12. Call to Action Language Give them a reason to “Click Here” Use Verbs to instigate Action Be Bold Inviting people to “Read the Full Story” Telling them the Action they can take

13. Optimize by Integrating Email Marketing and Social Media By including Share-to-Social paths you open the door to a viral email campaign. Gain relevant links back to your content and your website across social media, bookmarking and the blogosphere.

17. Share to StumbleUpon Integrate your email marketing with Social Bookmarking to create awareness and optimized content for Search Engines

18. Post to your Blog Posting your newsletters to your blog not only increases your exposure, it ensures that those who do not receive your newsletter get a clear idea of what to expect if they opt-in. It also serves as another source of fresh, relevant content which will help with your sites organic rankings.

20. Thank you for attending Bob Woodbury [email_address] Follow FireDrum on Twitter: @FireDrumIntMktg