11. At Launch
• Over 200 custom stamps across
6 American theme parks.
• 1000 percent increase in sharing
check-ins with Twitter and Facebook
• 700 percent increase in photos
added at Disneyland spots
12. The Chaenge
• 850,000 Disneyland APs
• Surprise and Delight
at unexpected times.
• Move the Super Fans to the Valleys
14. Results
• 50 Percent Redemption
• Relocated APs to the lesser visited
California Adventure Theme Park
and away from high traffic attractions
during peak hours.
15. Moving Forward
• Redemption rate can be higher
• Improve onboarding for new
Gowalla users within Disney Parks
• Increase visibility
beyond social media channels.