Building Capability 2013 - Joining online recruitment together, Giles Guest
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Giles Guests presentation from our May 2013 Building Capability Conference
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Building Capability 2013 - Joining online recruitment together, Giles Guest
- 1. Online Recruitment 2013 Creating a joined up strategy Giles Guest – Enhance Media
- 2. are a strategic consultancy develop & implement online recruitment strategies
- 3. our clients employers recruitment consultancies job boards other 2007, 2008, 2009, 2011, 2012
- 4. 300,000 active candidates 35,000 passive candidates 150,000 employer career site evidence-led online recruitment
- 5. Compliance Research Training Web Site Social Media Search Engines Job Boards Better Candidates Save Money Save Time evidence-led online recruitment
- 6. research analytics careers websites application generation social media training EVP search & social marketing search engine optimisation
- 8. causes of fragmentation increasing complexity - SEO, SMO, SAO more attraction channels more attraction platforms new technology offerings new emerging channels
- 9. the problem search engines advertising job boards social media analytics research website strong weak strong strong
- 10. the commercial result greater time to hire inconsistent message increased cost more difficult to recruit more resource required
- 11. social media social media the problem search engines advertising job boards analytics research website search engines advertising job boards analytics website
- 12. LinkedIn
- 14. LinkedIn
- 15. search and social advertising job boards social media analytics research website search engines search engines
- 16. search engines and social media social media search engines engaging candidates with great content and messages engaging candidates with great content and messages optimising sites and links for search engine success better results reduced costs
- 17. search and social social media analytics research website advertising job boards search engines advertising job boards content
- 18. using content 1 article multiple status updates multiple tweets multiple discussions
- 20. website website search engines advertising job boards social media websiteanalytics research content
- 21. website -SEO
- 22. website search engines advertising job boards social media analytics research websiteanalytics research
- 25. conclusion giles.guest@enhancemedia.co.uk “2013: Joined up online recruitment”
Notas del editor
- 30 Those who don’t know us we doOnline recuitment……x6Use that to deliverPretty into online rec
- AniLast yearOnline rec has evolved.Whereas 1styr I talked about data to justify use of channelThis how application of data can genuinely deliver the business value we all feel
- App data.Answers to Q.Matter to us. NowRecruitersincontrol
- Currently the companies we speak to have separate strategies, or ‘channel based’ strategies for different attraction channels i.e. search engines, social media etc. Therefore there is a clear need for integration both within, and between different candidate channels. That is why today we’ll be looking at some examples of where integration can be improved to deliver more effective, lower cost recruitment. Fundamentally we believe that the way to tie these channels together is via data and a candidate-focus.
- App data.Answers to Q.Matter to us. NowRecruitersincontrol
- Currently the companies we speak to have separate strategies, or ‘channel based’ strategies for different attraction channels i.e. search engines, social media etc. Therefore there is a clear need for integration both within, and between different candidate channels. That is why today we’ll be looking at some examples of where integration can be improved to deliver more effective, lower cost recruitment. Fundamentally we believe that the way to tie these channels together is via data and a candidate-focus.
- Example of careers page and advert. Happy for you to remove my face if you want.
- List of groups – 509 results. Different logos, some ordered by region, some by sector.This lack of co-ordination is often very well-meaning. For example 70 well meaning people within Shell have set up the following groups (screenshot of 70 different LinkedIn groups). Does this present an integrated candidate experience? Does this allow for advantages of scale?
- Two different groups. Note logo, naming, groupdescription.
- Currently the companies we speak to have separate strategies, or ‘channel based’ strategies for different attraction channels i.e. search engines, social media etc. Therefore there is a clear need for integration both within, and between different candidate channels. That is why today we’ll be looking at some examples of where integration can be improved to deliver more effective, lower cost recruitment. Fundamentally we believe that the way to tie these channels together is via data and a candidate-focus.
- Currently the companies we speak to have separate strategies, or ‘channel based’ strategies for different attraction channels i.e. search engines, social media etc. Therefore there is a clear need for integration both within, and between different candidate channels. That is why today we’ll be looking at some examples of where integration can be improved to deliver more effective, lower cost recruitment. Fundamentally we believe that the way to tie these channels together is via data and a candidate-focus.
- Currently the companies we speak to have separate strategies, or ‘channel based’ strategies for different attraction channels i.e. search engines, social media etc. Therefore there is a clear need for integration both within, and between different candidate channels. That is why today we’ll be looking at some examples of where integration can be improved to deliver more effective, lower cost recruitment. Fundamentally we believe that the way to tie these channels together is via data and a candidate-focus.
- Currently the companies we speak to have separate strategies, or ‘channel based’ strategies for different attraction channels i.e. search engines, social media etc. Therefore there is a clear need for integration both within, and between different candidate channels. That is why today we’ll be looking at some examples of where integration can be improved to deliver more effective, lower cost recruitment. Fundamentally we believe that the way to tie these channels together is via data and a candidate-focus.
- Another big area for a lack of integration is with tracking. It is very rare for employers or agencies to be able to track from source, to application and through to hire.
- Currently the companies we speak to have separate strategies, or ‘channel based’ strategies for different attraction channels i.e. search engines, social media etc. Therefore there is a clear need for integration both within, and between different candidate channels. That is why today we’ll be looking at some examples of where integration can be improved to deliver more effective, lower cost recruitment. Fundamentally we believe that the way to tie these channels together is via data and a candidate-focus.