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Social Media Recruitment Roadmap

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Emma Mirrington
Emma Mirrington

The document discusses social media for recruitment and creating a corporate social networking roadmap. It recommends a 5 stage process: 1) plan objectives and challenges, 2) listen to existing conversations, 3) implement appropriate platforms and build a team, 4) engage influencers and advocates, and 5) measure key performance indicators like share of voice and buzz. The presentation emphasizes getting the basics right, focusing efforts, being authentic, and evolving the strategy through review.

EmpresarialesTecnología
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Social Media for recruitment ‘Joining the conversation’
Who are we? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What today’s all about ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who are ThirtyThree? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do we do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who do we work with?
The changing media landscape
The Good Old Days…
And then came the internet…
 
The Media Landscape But now things aren’t so simple…
Corporate Social Networking (CSN)
So, what is ‘social networking’? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why do you need to take part? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So where are they taking place? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The options are, seemingly, endless
All of this enables you to … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But ……..
Get the basics right first... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Workshop: Joining In Creating a Corporate Social Networking roadmap
Stage 1: Plan
Plan – Identify / define objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stage 2: Listen
Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
URLs ,[object Object],[object Object],Listen: Share of voice
Brand ,[object Object],[object Object],Listen: Share of voice
Listen: Brand Buzz – 30 days 476 comments 163 comments 31 comments 35 comments
Topic Cloud From 229 comments
Listen – Active listening ,[object Object],[object Object],[object Object],[object Object]
Listen
Listen – a great example
Stage 3: Implement
Implement: Platforms overview
Implement: Choose your platform(s) 3C’s...
Implement
Implement: Workflow
Implement: branding, tone of voice
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Implement: Building a team
Implement: Claim your name
Stage 4: Engage
Engage: Influencers & advocates
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Engage:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Engage:
Engage: Portable content
Engage: Crisis management ,[object Object],[object Object],[object Object],[object Object]
Stage 5: Measurement & KPIs
Measure ,[object Object],[object Object],[object Object]
So what could this look like?
 
Building a strategy – to summarise ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 top tips for the future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object]

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Social Media Recruitment Roadmap

Notas del editor

  1. Advise people to take a look at questions on their tables. We hope that you will participate/join in.
  2. Confirm time to finish – coffee/tea etc
  3. Confirm time to finish – coffee/tea etc
  4. To manage our clients employer reputations …. … ..it’s all about identifying the right media channels and using them in the right ways. CSN is an exciting media channel, challenging and with relatively unknown potential.
  5. Ben your call if we include a 33 client – if not will use one of ours – we could hide names if u want
  6. Gratuitous graphic – to make a point To say what – to who – when – why? 3 Cs – Community, Content and Conversation
  7. The Voice of Bob
  8. Social is like Sex. Not box ticking. Demands transparency, openness, trust. Throw away all you know about PR. Getting closer to your candidates, clients.. And your competitors
  9. Your entourage in your pocked, slidesharee scribd, skittles.com